Michelle Creed
Kernersville,NC
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and project management abilities.
Overview
15
15
years of professional experience
Work History
Director of Sales & Customer Experience
WAYB
06.2023 - 06.2024
- Revenue Generation: Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every opportunity to increase revenue by at least 20% each year.
- Account Management: Enhanced customer satisfaction and account growth through strategic account management and effective communication, fostering long-term client relationships which led to YoY growth of more than 75% on key accounts
- E-commerce Strategy: Spearheaded digital commerce strategy, boosting online sales and optimizing customer journey across digital touchpoints while remaining under budget
- Customer Service Leadership: Led high-performing customer service team, ensuring delivery of exceptional service through continuous training, mentoring, and support
- Cross-functional collaboration: Led cross-functional teams in project management, delivering projects on time and within scope, and developed strategies that surpassed revenue targets
Sr. Manager of Sales and Marketing Analytics
WAYB
03.2021 - 06.2023
- Revenue Optimization: Analyzed market trends and accurately forecasted demand, optimizing inventory levels and minimizing costs, leading to a 15% increase in gross margin by leveraging advanced Excel and data analysis software
- Market Research: Managed and designed consumer and market research surveys, analyzing data to drive actionable strategies and inform future product roadmaps
- Sales Reporting: Developed and maintained dashboards tracking full-funnel performance, providing insights that informed strategic decisions and improved conversion rates through effective cross-functional collaboration
- Project Management: Managed multiple sales-related projects, from initial planning to execution, ensuring timely completion and alignment with business objectives
Sales and Marketing Analyst
Rowe Furniture
08.2018 - 03.2021
- Operational Support & Reporting: Developed and maintained dashboards for sales performance tracking, providing actionable insights to support sales strategies
- Workflow Efficiency: Automated several processes to cut down on manual work being done across multiple departments to improve efficiency and reduce errors.
SAP Master Data Analyst
Home Meridian International
05.2018 - 08.2018
- Data Management & Compliance: Managed the implementation and maintenance of SAP master data, ensuring accuracy and compliance across sales and marketing functions
- Efficiency Enhancements: Automated and optimized key processes, driving significant improvements in operational efficiency and accuracy.
Sales Operations Manager
Home Meridian International
03.2016 - 05.2018
- Customer-Centric Strategy: Developed customer service strategies that aligned with broader business goals, enhancing customer experience and supporting long-term growth
- Operational Support: Provided comprehensive operational support to customer service team, ensuring alignment with business objectives and customer needs
- Process Optimization: Led initiatives to streamline operations, reducing response times and improving overall service delivery.
Territory Account Manager
Home Meridian International
03.2015 - 03.2016
- Account Management: Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.
- Customer Service: Documented time, calls, and results, and submitted reports.
- Sales Reporting: Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
Customer Service Representative
Canplast USA
09.2009 - 03.2016
- Responded to customer requests for products, services, and company information.
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
Education
Bachelor of Arts - Psychology
University of North Carolina At Greensboro
Greensboro, NCSkills
- Account Relationship & Management
- Team Leadership & Development
- Strategic Planning & Execution
- Operational Efficiency & Process Improvement
- Cross-Functional Collaboration
- Data Analysis & Reporting
- Social Media Marketing
- Profitability Optimization
- Competitive Analysis
- Revenue Forecasting
- Channel Development
- Project Management
- Go to Market Planning & Execution
Systems
- Microsoft Office: Excel (Expert), PPT
- ERP: Netsuite/SAP
- Google Analytics
- Shopify/Shopify Plus
- Google Workspace
- Amazon Seller Central
- Zendesk & Gorgias
- Social Media Ads Manager (Tik Tok, Meta)
- Google & Microsoft Ads Manager
Timeline
Director of Sales & Customer Experience
WAYB
06.2023 - 06.2024
Sr. Manager of Sales and Marketing Analytics
WAYB
03.2021 - 06.2023
Sales and Marketing Analyst
Rowe Furniture
08.2018 - 03.2021
SAP Master Data Analyst
Home Meridian International
05.2018 - 08.2018
Sales Operations Manager
Home Meridian International
03.2016 - 05.2018
Territory Account Manager
Home Meridian International
03.2015 - 03.2016
Customer Service Representative
Canplast USA
09.2009 - 03.2016
Bachelor of Arts - Psychology
University of North Carolina At Greensboro
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