Michelle Cruz
Cumming,GA
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over a 9+year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. In person sales experience as well as training and developing associates.
Overview
11
11
years of professional experience
Work History
Sales Director/ Finance Manager
Asbury Automotive Group
11.2018 - 04.2022
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Utilized consumer trends to shape sales approaches.
- Hired, trained and built high-performing team of sales representatives.
- Boosted profits through effective supervision of entire sales department.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Exceeded sales goals through effective time management and resource allocations.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Increased average deal size by upselling additional products and services to existing clients.
- Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Relationship Manager
Capital One
06.2014 - 10.2018
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Consistently exceeded quarterly sales goals by cultivating a strong network of professional contacts and referrals.
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
- Strengthened client relationships by actively listening to their needs and providing tailored financial solutions.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Provided exceptional customer service, resolving issues promptly and maintaining client trust throughout the resolution process.
- Developed targeted presentations for prospective clients, effectively showcasing the value of our services and products.
- Continuously updated personal knowledge of banking regulations and compliance requirements to minimize risk exposure for both clients and the organization.
- Analyzed customer data to identify areas of improvement and maximize customer satisfaction.
- Created and maintained databases to track customer discussions and preferences for accurate, updated records.
- Implemented effective communication strategies to maintain ongoing dialogue with clients, fostering long-term partnerships.
Finance Manager
Nalley Toyota Of Roswell
01.2011 - 06.2014
- Reviewed documentation and identified financial discrepancies where applicable.
- Streamlined month-end close process, reducing time spent on manual tasks and improving data accuracy.
- Ensured compliance with local, state, federal tax regulations; timely filing of all required documents, mitigating potential penalties or fines.
- Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.
- Trained new and existing staff members in various financial procedures to prepare for job requirements.
- Complied with established internal controls and policies.
- Utilized financial software to prepare consolidated financial statements.
- Evaluated and negotiated contracts to procure favorable financial terms.
- Supported financial director with special projects and additional job duties.
- Implemented and regularly reviewed financial controls to generate accurate and reliable financial data.
Education
Bachelor of Science - Political Economy
Florida International University
Miami, FL05.2009
Skills
- Sales Strategies
- Networking and relationship building
- Goals and performance
- Presentations and public speaking
- Sales expertise
- Vendor Management
- Sales Presentations
- Negotiation expertise
- Market Trend Analysis
- Territory Management
- Sales Planning
- Performance monitoring
- Market Penetration
- Salesforce proficiency
- Staff Management
- Business Development
- Systems and software expertise
- Sales processes
- Goal Setting
- Rapport and relationship building
- Lead Generation
- Positive and upbeat
- Relationship Building
- Performance Management
Timeline
Sales Director/ Finance Manager
Asbury Automotive Group
11.2018 - 04.2022
Relationship Manager
Capital One
06.2014 - 10.2018
Finance Manager
Nalley Toyota Of Roswell
01.2011 - 06.2014
Bachelor of Science - Political Economy
Florida International University