Michelle Curran
New York,NY
Summary
Accomplished media operations executive and dynamic leader with success in organizing and managing global cross-functional teams to drive revenue and efficiency through the execution of corporate strategy and systems implementations.
Experienced in developing and managing staff, budgets and programs to achieve operational excellence. Applies skills in leadership, mentoring, and training to motivate the organization's members in meeting corporate and program goals.
Overview
26
26
years of professional experience
Work History
Executive Director, Global Systems
Condé Nast
01.2015 - 01.2025
- Led a team of systems and business operations specialists and coordinated a large cross-functional program team to scope, design, and deploy Salesforce Sales Cloud and AdBook’s order management system across the US, UK, and five Western European markets (Spain, France, Italy, Germany, Dubai, and Mexico)
- Ensured markets aligned to a single global lead to cash operations strategy while incorporating customizations for legal and/or regulatory requirements
- Coordinated internally with the Commercial Applications Technology team and functional business leaders to design system solutions
- Responsible for post-implementation success of Salesforce and AdBook in each market, holding monthly market check-ins where new requirements and enhancements were discovered, documented, and submitted and managed in sprints using JIRA
- Served as the Revenue Organization’s sponsor in monthly Change Approval Board sessions to prioritize new enhancements and create a global roadmap for Salesforce and AdBook
- Led the team responsible for designing and delivering onboarding and refresher training to the Sales and Revenue Operations organizations through facilitation of live training and demonstrations in addition to the launch of a new training portal
- Performed an annual survey of all markets’ Salesforce and AdBook end users
- Analyzed survey results to measure level of adoption, expertise, and satisfaction with the systems and designed programs to boost adoption
Sr. Director, Revenue Operations
Nexxen International
01.2014 - 01.2015
- Led a team responsible for the design and deployment of Salesforce across the entire revenue organization
- Partnered with key stakeholders across the company to systematize sales strategies to scale revenue and improve organizational effectiveness for all business segments
Sr. Director, Sales Strategy & Operations
Verizon/AOL, Inc.
01.2006 - 01.2014
- Oversaw Advertising Business Operations teams for AOL Advertising
- Managed the Advertising Business Ops team with a full time focus on increasing efficiency throughout ad operations and sales teams from quote to collect
- Managed learning tools, certifications, events, budgets, Salesforce.com design, and vendors
- Created and deployed AOL’s business planning cadence which includes annual account planning, quarterly business reviews, and sales events
- Created a 200-page Account Management reference guide containing in-depth documentation on media planning and other critical process flows
- Created and rolled out AOL’s onboarding and sustainment training programs for the Sales, Account Management, and Ad Operations teams
- Led AOL to be the first large-scale digital media company to certify its salesforce in accordance with the IAB Digital Media Sales Certification
- Established, documented, and implemented ops procedures for new revenue streams including AdLearn Open Platform (AOP)
- Led operations integrations of AOL’s acquisitions and strategic partnerships
- Led operations integration of acquisitions: Huffington Post, TechCrunch, Adap.TV, 5Min
- Led all aspects of integration projects including partner representation, project plan development, requirements gathering, stakeholder meetings, and execution
- Implemented AOL’s industry vertical strategy
- Defined role for, and onboarded, AOL’s Heads of Industry
- Partnered with Heads of Industry to develop go-to-market sales strategy
- Created and rolled out AOL’s Vertical Industry Business Review series that cover: market analysis, inventory planning, product direction, account review, competitive analysis, and investments
- Led Project Business and Operational Excellence following AOL’s spinoff from Time Warner
- Performed the corporate wide ad operations project to unify disparate business units across AOL, eliminating duplicative people, processes, and technology
- Led the operational and system integration of AOL’s acquisition of Advertising.com including CRM, media planning systems, and ad servers
Sr. Manager, Sales Operations
Advertising.com
01.2003 - 01.2006
- Managed operations for the advertising sales organization. Designed and maintained sales platforms, CRM, incentive programs, and training
Sr. Manager, Client Services
Advertising.com
01.2001 - 01.2003
- Managed a department of 20 Strategic Account Managers servicing high-profile advertisers and agencies
- Oversaw the quality of day-to-day customer service
- Developed and implemented service level agreement standards for Advertising.com
Account Director, Advertising Sales
Advertising.com
01.1999 - 01.2001
- Helped launch Advertising.com as the 9th employee and top sales executive during the company’s founding period
- Founded Advertising.com’s San Francisco office
- Maintained top sales executive for 2 consecutive years booking over $1M monthly
Education
B.S. - Business Administration, Marketing
Towson University
MarylandSkills
- Salesforce and AdBook deployment
- Program management
- Cross-functional leadership
- Team building
- Change management
- Training development
Timeline
Executive Director, Global Systems
Condé Nast
01.2015 - 01.2025
Sr. Director, Revenue Operations
Nexxen International
01.2014 - 01.2015
Sr. Director, Sales Strategy & Operations
Verizon/AOL, Inc.
01.2006 - 01.2014
Sr. Manager, Sales Operations
Advertising.com
01.2003 - 01.2006
Sr. Manager, Client Services
Advertising.com
01.2001 - 01.2003
Account Director, Advertising Sales
Advertising.com
01.1999 - 01.2001
B.S. - Business Administration, Marketing
Towson University