Summary
Overview
Work History
Education
Skills
Timeline
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Michelle DaCunha

New Fairfield,CT

Summary

Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.

Overview

16
16
years of professional experience

Work History

Account Manager - B2B Regional Distributors

The Wella Company
07.2022 - Current
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Developed customized account plans for clients to help them achieve their business goals.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Conducted regular account reviews to identify areas for improvement and ensure continued success.
  • Negotiated contract terms with clients, securing favorable agreements for both parties.
  • Coordinated cross-departmental efforts to execute successful marketing campaigns for key accounts.
  • Established clear communication channels between clients and internal teams, ensuring seamless project execution.
  • Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
  • Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Educated clients on new products or services to increase customer engagement with brand.
  • Met existing customers to review current services and expand sales opportunities.
  • Special projects include:

- DEI NOBLE lead- calendar, event, and content creation for organization

-In field Color Days- end user facing events to gain their market perspective/wants & needs


Regional Business Manager

The Wella Company
03.2016 - 06.2022
  • Boosted regional sales by implementing effective business strategies and fostering strong DSC and client relationships.
  • Developed and executed successful marketing plans for product promotion and increased brand visibility.
  • Streamlined operations by identifying inefficiencies, implementing process improvements, and reducing costs.
  • Managed a high-performing team of sales representatives, providing coaching, training, and performance evaluations.
  • Expanded the regional market share with targeted customer acquisition strategies and strategic partnerships.
  • Enhanced customer satisfaction rates through exceptional account management and prompt resolution of issues.
  • Led regular team meetings to review performance metrics, discuss challenges, share best practices, and celebrate successes.
  • Conducted thorough market research to identify potential growth areas and stay ahead of industry trends.
  • Leveraged knowledge of local markets effectively positioning our products against competitors.
  • Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Special projects include:

-SWOT analysis program for team to compare competitive brands, grew their capability and helped shift their mindset with a SWOT lens while improving presentation skills and competitor knowledge as DSC relationships grew

- QR code business sticker & magnet linking education, monthly promotions, and contact information.

Brand Educator- Independent Conractor Role

The Wella Company
01.2008 - 01.2008
  • Improved student comprehension by incorporating visual aids and real-life examples into lessons.
  • Developed and implemented differentiated instruction strategies for diverse learners, ensuring individualized attention and success.
  • Provided constructive feedback on assignments, empowering students to take ownership of their learning and academic growth.
  • Implemented classroom management techniques that fostered a positive and inclusive learning environment for all students.

Education

Bachelor of Science - Major Marketing Minor Leadership

Southern New Hampshire University
Hooksett, NH
11.2022

Skills

  • Account Servicing
  • Territory Management
  • Needs analysis
  • Sales Analysis
  • Business Development
  • Cross-Functional Collaboration
  • Customer Relationships
  • Client Relations
  • Sales Meetings and Orientations

Timeline

Account Manager - B2B Regional Distributors

The Wella Company
07.2022 - Current

Regional Business Manager

The Wella Company
03.2016 - 06.2022

Brand Educator- Independent Conractor Role

The Wella Company
01.2008 - 01.2008

Bachelor of Science - Major Marketing Minor Leadership

Southern New Hampshire University
Michelle DaCunha