Michelle Dalrymple
Newport,RI
Summary
Results-driven marketing professional with over 20 years of experience in the pharmaceutical industry, specializing in Oncology. Proven track record in driving brand awareness and market share growth through strategic marketing campaigns and cross-functional collaboration. Expertise in launching new products, cultivating relationships with healthcare providers, and ensuring compliance with regulatory standards. Committed to leveraging extensive industry knowledge to advance organizational goals and enhance patient outcomes.
Overview
23
23
years of professional experience
Work History
Associate Director, Marketing – Lung Franchise
Takeda oncology
06.2020 - Current
- Responsible for a broad range of marketing initiatives for Alunbrig in the ALK+ NSCLC since the 2020 frontline launch
- Development of core HCP materials including multichannel campaigns leveraging KOL advocacy to drive brand awareness
- Lead initiatives to amplify the patient voice including development of patient videos for consumer website and patient ambassador programs
- Manage all aspects of the speaker’s bureau including content creation, training, and pull through
- Lead planning and execution of commercial advisory boards to generate insights and inform brand strategy
- Support national and regional congress strategy including asset creation, product theater placement, and insights gathering
- Implement P2P programming through GPO networks and 3rd party vendors (Targeted Oncology, OncLive) to drive brand awareness
- Commercial lead for the development and execution of the Lung Franchise KOL Engagement plan
- Active participant in franchise meetings including integrated brand team, brand planning, budget, and tactical planning
- Collaborate cross functionally with Omnichannel team, I&A, PVA, and sales leadership to align on brand strategy execution
- Owned a variety of marketing initiatives including the 2024 brand plan for Exkivity in the Exon 20i NSCLC space prior to market withdrawal
- Work closely with MLR team to develop compliant and impactful marketing materials
- Managed >$3M budget across two products coordinating with multiple agency partners to deliver on brand strategic imperatives
Regional Account Manager, Southern New England
Takeda oncology
02.2017 - 06.2020
- Successfully launched Alunbrig in the refractory setting for ALK+ mNSCLC
- Achieved a market share of 17% and ALK market penetration of 8.6% (vs 5.4% national average) within the first year
- Consistently increased bottle growth year over year in small volume ALK market
- Represented the Northeast region on the Marketing Field Alliance team, 2017-2019
- Designated as the national lead for the Marketing Field Alliance in 2020
- Selected for a 3-month marketing rotation to assist with Alunbrig 1L launch
- Served as a mentor and assisted with new hire training classes
Regional Account Manager
Ariad
Southern New England
06.2016 - 02.2017
- Enhanced market penetration by selling Iclusig for Ph+ CML within in assigned territory
- Consistently met or exceeded quarterly growth and bottle count goal
- Played an integral role within the Marketing Field Alliance team.
Hematology Specialist
Novartis Pharmaceuticals
, Massachusetts And Rhode Island
05.2013 - 06.2016
- Promoted Tasigna for Ph+ CML in the Boston and Rhode Island Market
- Grew territory rank from 54/57 to 3/55 from 2013-2015
- Served as Northeast Area Brand Champion for Tasigna to deliver brand marketing insights.
- Participated in the Sales Advisory Council during 2014 and 2015
Product Manager, XGEVA Marketing Team
Amgen
10.2011 - 04.2013
- Responsible for personal and non-personal promotion of XGEVA
- Participated in development of brand strategies, tactics, and product messaging
- Worked closely with AOR to develop HCP promotional tools for Oncologists and Nurses
- Coordinated exhibits and conferences including ASCO, ONS, Miami Breast, and San Antonio Breast
- Planned and executed Advisory Board meetings to obtain customer insight from Key Opinion Leaders
- Developed key physician and nurse advocates for Speaker’s Bureau
- Built and managed relationships cross-functionally to develop and execute on strategic brand initiatives
- Implemented multiple product label changes through collaboration with Legal, Regulatory, Medical, and Compliance
- Responsible for training the sales force on effective execution of brand strategy and messaging
Sr. Biopharmaceutical Rep, Oncology
Amgen
, Massachusetts And Rhode Island
10.2007 - 10.2011
- Competitively sold clinical benefits of Neulasta, XGEVA, and Vectibix to Oncologists and Urologists in clinics and hospitals
- Actively worked with Neulasta Brand Team to provide field perspective on development of promotional material
- Educated and consulted nurses, medical assistants, administrators, and pharmacy staff to employ the total office call
- Conducted quarterly business reviews with customers and assisted with contracting and patient access in a compliant manner
- Developed and implemented business plans and strategies that aligned with organizational goals
- Collaborated cross-functionally to maximize resources and add value to customer interactions
- Trained and acclimated new hires during sales training classes
Territory Manager, Providence RI
Wyeth Pharmaceuticals
03.2002 - 10.2007
- Responsibilities included sales of Effexor XR, Protonix, and Protonix IV to GI specialty and Primary Care
- Developed and implemented business plans and strategies to exceed goals on product portfolio
- Selected and developed Key Opinion Leaders for promotional speaker’s bureau
- Consistently rated “Above Target” for performance metrics
- Provided training and development to new-hire representatives during role as Area Mentor, 2005-2007
Education
Bachelor of Science - Marketing And Management
Providence College
Providence, RI01.2000
Skills
- Personal and non-personal promotion
- Project management
- Strategic and tactical planning
- Multiple product launches
- Patient marketing
- Market research analytics
- Budget management
- Cross-functional collaboration
- Brand Planning
- Sales
- Sales Training
- KOL engagement and advocacy
Summaryofqualificationsandskills
Accomplished marketing professional with a dedicated work ethic and proven ability to drive brand awareness in the oncology space. Areas of expertise include product management, strategic and tactical planning, multiple product launches, analyzing market research and competitive data, cross-functional collaboration, budget management, patient marketing, brand planning, sales, and sales training.
Timeline
Associate Director, Marketing – Lung Franchise
Takeda oncology
06.2020 - Current
Regional Account Manager, Southern New England
Takeda oncology
02.2017 - 06.2020
Regional Account Manager
Ariad
06.2016 - 02.2017
Hematology Specialist
Novartis Pharmaceuticals
05.2013 - 06.2016
Product Manager, XGEVA Marketing Team
Amgen
10.2011 - 04.2013
Sr. Biopharmaceutical Rep, Oncology
Amgen
10.2007 - 10.2011
Territory Manager, Providence RI
Wyeth Pharmaceuticals
03.2002 - 10.2007
Bachelor of Science - Marketing And Management
Providence College
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