Michelle D'Amico
Lake Mary,FL
Summary
Driven, positive, and highly motivated sales and marketing professional with strengths in business development, entrepreneurialism, marketing, strategic planning, client relationship management, B2B, employee management. Proven record of success in generating new and maintaining repeat business, clients, and staff. Known for the outstanding capability to learn and adapt to new challenges quickly in a fast-paced, high-demand environment. 15 Years plus of experience in sales, training, leadership, public speaking, professional development, personal development. Avatar Leadership Course training. Social Media Marketing skills.
Overview
6
6
years of professional experience
Work History
Licensed Health Insurance Agent
Self-employed
Lake Mary, United States
09.2021 - Current
- Performed needs analysis to obtain information required to make appropriate health insurance product recommendations.
- Created pay per call marketing strategies to create leads & sales
- Explained features, disadvantages and advantages of policies to promote insurance sales.
- Answered inbound calls from existing and future policyholders to answer inquiries and discuss insurance options.
- Developed sales leads from targeted marketing campaigns.
- Explained features, disadvantages and advantages of policies to promote insurance sales.
- Developed sales leads from direct referrals, networking and targeted marketing campaigns.
- Displayed consistent, positive attitude towards customers, peers and other personnel, even during high-stress situations.
- Determined financial needs by assessing existing coverage and aligning new products and services with long-term goals.
- Collected, analyzed and validated agency commissions.
Social Media Marketing Manager
Alfresco Rooftop Wine & Tapas Bar
San Juan, PR
08.2020 - 03.2022
- Increased bar and kitchen sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Captured new customers by optimizing business strategies and launching partnerships to diversify offerings.
- Drove marketing efforts by orchestrating Facebook and Instagram advertising campaigns.
- Directed marketing projects through conceptual planning, schedule management, and final implementation.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created printed and digital marketing materials designed to drive campaigns.
- Continually maintained and improved the company's reputation and positive image in markets served.
Administration
USA Health Choice
Boca Raton, FL
10.2018 - 01.2019
- Consulted with manager on departmental policies and projects.
- Offered office-wide software support and training, troubleshooting issues and optimizing usage.
- Worked with supervisors and management to maintain status reports and update information for client projects.
- Managed Access databases converting complex data into easy-to-interpret data.
- Executed record filing system to improve document organization and management.
- Generated reports and typed letters in Word and prepared PowerPoint presentations.
- Coached new employees on administrative procedures, company policies and performance standards.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Supported room reservations, agenda preparation and calendar maintenance for programs, meetings and events.
- Sorted and distributed office mail and recorded incoming shipments for corporate records.
SENIOR ACCOUNT EXECUTIVE
EXACT MATCH MEDIA LLC
FORT LAUDERDALE, FL
05.2015 - 04.2017
- Met with new customers to share product and service information, listen to needs and learn about business operations.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Promoted company offerings to diverse customers with targeted and disciplined approach.
- Account/top tier client management, optimization / analytics and growth within a premier digital marketing company. Company specialized in performance based marketing, pay per call, with a focus on the health insurance and credit verticals.
- Managed top tier advertisers who generated over $100K in revenue per week and 30% - 45% of the company margin
- Identified new business opportunities while managing existing advertisers
- Responsible for client acquisition and management
- Prospecting with cold calling, networking and research, attending conferences, understanding the company’s offerings with the ability to speak to opportunities and benefits with authority,100% accountability for meeting and exceeding established goals.
- Taking a results-driven, consultative approach to sales and management.
Sales and Training
STUDENT DEBT DOCTOR LLC
FORT LAUDERDALE, FL
06.2014 - 09.2014
- Inbound call center Student Loan Consolidation Sales Rep
- Qualifying clients into debt reduction programs by analyzing their socio economic indicators and calculating what they are best qualified for and enroll into specific programs.
Owner
SMART CIRCLE INTERNATIONAL
07.2005 - 03.2007
- Partnered with high performing sales staff of 30 to drive B2B sales by designing and implementing sales strategies to grow sales.
- Developed advertising programs to drive brand awareness.
- Expanded territory and grew sales by 100% In four markets.
- Management.
- Top Earner at offices in Hollywood, Jacksonville, Tampa FL, Atlanta, GA and Falls Church, VA Offices
Education
Bachelor of Science - Advertising And Marketing Communications
The Fashion Institute of Technology SUNY
New York City Associate of Science - Fashion Merchandising
Johnson & Wales University
Providence, RISkills
- CRM Software
- Form Completion and Submission
- Document Control
- Policy Changes
- Insurance Policy Sales
- Client Prospecting
- Service-Oriented
- Marketing Strategy Development
- Administrative Functions
- Persuasive Negotiation
Affiliations
- 240 Florida Health Insurance license
- 30+ Non-resident licenses
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Italian
Limited Working
Timeline
Licensed Health Insurance Agent
Self-employed
09.2021 - Current
Social Media Marketing Manager
Alfresco Rooftop Wine & Tapas Bar
08.2020 - 03.2022
Administration
USA Health Choice
10.2018 - 01.2019
SENIOR ACCOUNT EXECUTIVE
EXACT MATCH MEDIA LLC
05.2015 - 04.2017
Sales and Training
STUDENT DEBT DOCTOR LLC
06.2014 - 09.2014
Owner
SMART CIRCLE INTERNATIONAL
07.2005 - 03.2007
Bachelor of Science - Advertising And Marketing Communications
The Fashion Institute of Technology SUNY
Associate of Science - Fashion Merchandising
Johnson & Wales University
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