Michelle Davies

• Increased regional sales by implementing targeted marketing strategies and fostering strong relationships with key clients.
• Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
• Developed and executed successful business plans, resulting in increased market share and profitability.
• Spearheaded expansion of portfolio - Sales efforts for the construction, pre-opening, then opening of a Tru by Hilton.
• Lead all sales efforts for all 4 Hilton properties in the portfolio. Hilton Garden Inn, Homewood Suites, Tru by Hilton, and Hampton Inn & Suites.

• Spearheaded expansion into new territories, conducting thorough market research to identify opportunities and devise entry strategies.
• Random remote task force DOSM assignments
• Relationship Building and networking.
• Contracted for 1 year.

• Lead all sales and catering efforts at Hampton- 228 Rooms with a staff of 3 sales managers and an admin.
• Oversee the contracting and relationship building for Convention, Association, assisted with Government sales efforts in our 7 DC properties - over 800 total keys and 50,000 SQFT of space, and exclusively sold all markets at my home property.
• Worked closely with the Revenue Management team
• Actively pursue new companies by leading grass roots sales efforts.
• Successfully negotiated rates to increase revenue, ADR, and market share, YOY.
• Reviewed P&L statements monthly with the operations team.
• 2018- Exceeded group budget by over $2.2 million dollars and exceeded personal goals by $2 million dollars.
• 2019- Exceeded group budget by $3,257,014, and exceeded personal goals by $2,796,324.
• Recognized as Regions “Sales Leader of the year” at the Hersha Senior Leadership Conference 2019.

• Crowne Plaza Wilmington North, Wyndham Garden Philadelphia Airport
• Contracted to revitalize the sales department in both hotels and put proper sales operating procedures in place.
• Developed and uncovered Business Transient accounts by leading grass roots efforts
• Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
• Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.

• Hotel was for sale, was rehired to run the sales efforts until the hotel sold
• Kept the team focused on business development and to keep the current business transient accounts satisfied during the transition
• Contracted to lead the sales team through the process and work with leadership to prepare documents, site tours, and present sales efforts as requested by potential buyers
• Directed a staff of 4 Sales Managers, a Director of Catering, 2 Event Managers, and 2 admins.
• Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
• Cultivated and maintained strategic alliances with key partners and vendors.

• 155 keys and 3800 sq ft of meeting space
• Lead a team of 2 Sales Managers and an admin
• Created and implemented new SOP's to restructure and energize stale sales efforts
• Was the market leader for 2 years after gradually shifting a 2 million dollar account from a hotel in the comp set
• Secured a Worldstrides contract for 2 years -worth over a million dollars
• Consistently exceed sales goals.
• Developed comprehensive sales plans for business growth, resulting in significant market share expansion.

• Sales executive in charge of implementation and direction of sales efforts while training the teams
• Strong focus on new business development methods to help the sales teams build solid new business transient accounts
• Implemented new SOP's and supported and guided the revenue management initiatives
• The sales takeover team was tasked with completing a budget, business plan, executing GF sales SOP's, and creating sales goals
• Final task was to evaluate the current staff to create a plan of action for them to execute, train/mentor in underperforming areas, and/or replace staff as needed
• All tasks were to be completed within 2 weeks
• Participated in sales training classes at GF University
• Traveled Monday –Friday as needed and completed all tasks within the allotted time frame by keeping the team focused and motivated.

Lead a team of 2.

• Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
• Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
• Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.

• High end, independent boutique hotel
• Hotel had 36 keys and 800 sq ft of meeting space
• Hotel was sold.
• Conducted market research to identify potential areas of growth for future product development initiatives.
• Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
• Organized promotional events and interacted with community to increase sales volume.

• Successfully progressed with Hilton branded hotels from Sr Sales Manager to Director of Sales & Marketing
• Repaired the relationship with the Convention and CVB team as well as grew the Military, BT, Government, Entertainment, and Convention markets
• Hotels average 200 rooms 12,000 Sq. ft. Event space.
• Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
• Doubletree- Sr. Sales Manager 2002-2004 Embassy Suites- Sr Sales Manager, then promoted to Director Of Sales & Marketing 2004-2008
• Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
• Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.