Michelle Davis
Philadelphia,PA
Summary
Digital Marketing coordinator with broad expertise in developing and implementing digital strategies that enhance brand awareness and customer engagement. Recognized for fostering collaborative team environments and delivering impactful results. Skilled in social media marketing and analytics, valued for adaptability and reliability.
Overview
10
10
years of professional experience
Work History
Senior Coordinator, Digital Marketing
Brooklyn Navy Yard Development Corporation
01.2023 - 11.2024
- Developed and executed integrated marketing campaigns to enhance the Brooklyn Navy Yard’s visibility as a hub for urban manufacturing and tech innovation, resulting in a 60% growth in social media followers over a year.
- Managed marketing operations, ensuring brand consistency across internal teams and external partners
- Oversaw campaign execution, from creative concept to deployment, including copywriting, advertising assets, and promotional initiatives which contributed to a 20% increase in event attendance and a 10% uplift in website traffic
- Led digital marketing efforts, managing website updates, social media strategy, and email marketing via Mailchimp
- Streamlined event promotions using Eventbrite and maintained an active social media presence with monthly content calendars, increasing event registrations by 40% and boosting post engagement by 25%.
Senior Email Marketing Specialist, Acquisition
CleanChoice Energy
01.2020 - 06.2022
- Managed end-to-end email campaigns, including copywriting, HTML coding, audience segmentation, and deployment
- Led digital acquisition strategy, generating $2.7M in new revenue and achieving 67% YoY email sign up growth
- Developed and executed a content nurture strategy, driving a 300% YoY increase in lead nurture signups
- Analyzed email marketing KPIs, optimizing performance and identifying opportunities to enhance engagement
- Collaborated cross-functionally to improve consumer lifecycle strategies and trained team members on processes and technologies
Marketing Project Coordinator
NUTRANEXT, a Clorox Company
10.2017 - 12.2019
- Managed the email marketing calendar and end-to-end campaign execution, optimizing performance post-send
- Coordinated 20+ promotional initiatives, including product launches, digital ads, and SMS campaigns
- Increased website monetization to ~$80K annually through in-house ads, AdSense, and affiliate marketing
- Led a blog homepage redesign, improving usability and boosting lead generation by 75%
- Acted as liaison between internal teams and contractors, ensuring alignment on marketing efforts
Marketing Associate
Taylor and Francis
04.2015 - 09.2017
- Designed promotional mailers and brochures, formatting content and graphics for both print and web
- Utilized marketing analytics techniques to track and analyze results from email campaigns, optimizing subject lines and content to achieve a 25% higher open rate and a 10% increase in conversions.
- Coordinated the production of a wide range of targeted marketing communications, including press releases and content collections
- Assisted with logistical support for marketing events and exhibition displays, enhancing brand awareness and engaging directly with over 500 -2,000 event attendees, leading to a 12% increase in post-event sales inquiries.
Education
Bachelor of Science - Marketing
Drexel University
Philadelphia, PA05.2012
Skills
- Passionate about brands and marketing, with a deep understanding of campaign mechanics
- Strong copywriting, proofreading, and interpersonal skills
- Experienced in digital marketing, email marketing, and web content management
- Knowledgeable in social media management, proofreading, event coordinations and the creation of marketing materials
- Detail-oriented, with strong communications skills and the ability to thrive in a fast-paced, team-oriented environment
- Proficient in Google Analytics, Canva, MailChimp, Microsoft Office (Word, Excel, PowerPoint, Outlook), and Adobe Suite (InDesign, Illustrator, Photoshop)
Timeline
Senior Coordinator, Digital Marketing
Brooklyn Navy Yard Development Corporation
01.2023 - 11.2024
Senior Email Marketing Specialist, Acquisition
CleanChoice Energy
01.2020 - 06.2022
Marketing Project Coordinator
NUTRANEXT, a Clorox Company
10.2017 - 12.2019
Marketing Associate
Taylor and Francis
04.2015 - 09.2017
Bachelor of Science - Marketing
Drexel University
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