MICHELLE DEAN

• Led all creative initiatives for a high-end home and interiors brand, owning the visual language across seasonal campaigns, national ads, and digital platforms.
• Directed shoots, and built systems to ensure cohesive storytelling at every customer touchpoint.

Key Contributions:

• Developed and executed fully integrated seasonal campaigns that increased brand visibility and contributed to double-digit growth in both DTC and B2B channels.
• Directed all photography and video production, including casting, styling, set design, and on-set art direction—resulting in a 35% boost in social engagement.
• Built modular email, web, and paid media templates that improved production speed by 40% and created visual consistency across departments.
• Managed and hired freelance designers, photographers, and stylists—scaling the creative team to meet seasonal demand and improving overall execution quality.
• Partnered with marketing and merchandising teams to ensure creative assets directly supported product sell-through and aligned with launch timelines.
• Made collateral to support various marketing campaigns and visually communicate concepts.

• Owned the full content brand marketing lifecycle for this fashion-forward retailer—merging strategy with storytelling to elevate the brand across e-commerce, email, and physical retail.

Key Contributions:

• Directed and deployed bi-weekly email campaigns that led to a 40% increase in open rates and a significant improvement in click-throughs.
• Created a unified cross-channel content calendar that increased customer engagement and improved storytelling across web, email, and social.
• Produced and directed on-brand photoshoots that boosted conversion and brought creativity to visual merchandising.
• Hired and managed freelance content creators, designers, and stylists to meet seasonal demands with creative excellence.
• Aligned online campaigns with in-store promotions to create a seamless and elevated brand experience.
• Proven ability to develop and implement creative solutions to complex problems.

• Supported marketing activations, event branding, and seasonal storytelling through campaign visuals and experiential planning.

• Owned marketing content strategy and ecommerce optimization, leading efforts to align storytelling, design, and customer experience.
• Key Contributions:
• Led all product storytelling and merchandising across site, digital ads, and seasonal campaign assets.
• Built and tested email marketing flows, increasing open rates and improving customer retention.
• Directed brand photoshoots and styled product launches, boosting online conversion and increasing social shares.
• Collaborated with influencers and media to extend brand reach and solidify authority in the wedding space.
• Managed freelance designers, stylists, and editors to support key product drops and seasonal collection launches.

• Led brand storytelling, content creation, and strategic marketing for this global wellness brand focused on personal growth and manifestation.
• Key Contributions:
• Directed social and email campaigns that significantly boosted membership subscriptions and course enrollments.
• Elevated brand consistency and storytelling across multiple digital touchpoints, helping to strengthen overall brand identity.
• Collaborated closely with leadership and creative teams to develop launch strategies that expanded community engagement.
• Managed a team of content creators, editors, and freelancers to scale production for monthly and seasonal campaigns.