Years of professional experience
Michelle Erickson
Marketing & Communications
Salt Lake City,UT
Summary
Curious and driven marketing and communications professional with proven success in leadership roles. Adept at managing stakeholder relations, implementing strategic marketing plans and collaborating cross functionally to improve operations. Passionate about building teams and leading talented and motivated individuals.
Overview
26
26
Work History
Group Content Strategy Director
McCann Worldgroup - MRM West
08.2017 - 04.2023
- Managed financial, operational and human resource functions to optimize business performance.
- Led content development for effective digital experiences (including email campaigns, ABM, blog and social media posts, web experiences and landing pages, advertising campaigns, thought leadership reports, and sales enablement collateral).
- Grew and advocated for Content Strategy team of up to 11 geographically-dispersed employees and six contractors, as well as mentored and managed individuals.
- Managed team budgets/resources for client projects.
- Identified opportunities and made suggestions for process improvements cross-functionally.
Strategy Director
McCann Worldgroup - MRM West
04.2008 - 08.2017
- Led strategy and execution of content development for thought leadership, sales enablement, digital advertising campaigns, corporate communications, and more.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Completed regular competitive, industry and market analysis for clients.
- Researched and wrote strategy briefs to guide creative teams through content development.
- Created and maintained industry-level messaging frameworks for enterprise client.
- Designed and managed customer research with vendors, both quantitative and qualitative.
- Mapped existing content to customer journey plans and made recommendations for new content to fill gaps.
Inside Sales Manager
ClearOne Communications
01.2006 - 01.2008
- Performed competitive and technology research to help position products.
- Managed relationships with manufacturer’s dealers/distributors and trained them on product specifications, benefits and features; partnered with order management to help boost orders.
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
Product Marketing Manager
3COM CORPORATION
01.1997 - 01.2006
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Drove marketing initiatives to increase product visibility and market performance.
- Performed competitive, market and target audience research; assisted with product requirements documentation.
- Developed audience personas, and presented product GTM strategy and messaging to creative agencies. Managed agency relationships and work.
- Coordinated marketing activities at tech industry events; presented on product solutions and benefits, and performed product technology demonstrations.
Education
B.A. - Fine Art/Art History; French Minor
Brigham Young University
Skills
- Analytical and Critical Thinker
- Communications and Campaign Strategies
- Organizational Leadership
- Strategic Planning
- Brand Strategy
- Content Marketing
- Team Leadership
- Complex Problem-Solving
- Managing Operations and Efficiency
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Kindness is loaning someone your strength instead of reminding them of their weakness.
Andy Stanley
Timeline
Group Content Strategy Director
McCann Worldgroup - MRM West
08.2017 - 04.2023
Strategy Director
McCann Worldgroup - MRM West
04.2008 - 08.2017
Inside Sales Manager
ClearOne Communications
01.2006 - 01.2008
Product Marketing Manager
3COM CORPORATION
01.1997 - 01.2006
B.A. - Fine Art/Art History; French Minor
Brigham Young University
Similar Profiles
Aparna PattanayakAparna Pattanayak
Marketing Orchestration Manager at MCCANN WORLDGROUP (MRM)Marketing Orchestration Manager at MCCANN WORLDGROUP (MRM)
Lia PoupardLia Poupard
Human Resources Executive, Senior Recruiter at McCann Relationship Marketing (MRM) MRM WorldwideHuman Resources Executive, Senior Recruiter at McCann Relationship Marketing (MRM) MRM Worldwide
JOSE MANUEL S FERNANDOJOSE MANUEL S FERNANDO
Chief Experience Officer at McCann Worldgroup PhilippinesChief Experience Officer at McCann Worldgroup Philippines
Katrina SackettKatrina Sackett
Office Manager at Caliber CollisionOffice Manager at Caliber Collision
Corry GriffinCorry Griffin
Medical Transcriptionist at ARUP LaboratoriesMedical Transcriptionist at ARUP Laboratories