Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Michelle Eskowski

Oak Creek

Summary

Marketing professional with history of driving market growth and increasing brand awareness. Proven ability to develop strategic marketing plans and execute successful campaigns. Collaborative team player focused on achieving results and adapting to dynamic market conditions. Known for analytical thinking and creativity in problem-solving.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Market Manager

Bostik Inc
04.2024 - Current
  • Oversee the strategic and operational management of a $30M tiling business and a $20M surface prep business, ensuring financial performance, market competitiveness, product innovation, and operational efficiency while driving revenue growth, customer satisfaction, and long-term business sustainability.
  • Conduct Voice of Customer (VoC) research in key regions by gathering direct feedback through surveys, interviews, and social listening to identify customer wants, needs, and pain points; assess gaps in product assortment; and uncover missing features or offerings that could enhance the customer experience and drive satisfaction.
  • Drive new product development through the product development stage gate process, managing each phase from concept ideation to eventual discontinuation, while ensuring successful launches and promotions that align with market demand, customer needs, and business objectives.
  • Collaborate with cross-functional teams, including research and development, operations, and sales, to meet product design criteria, production criteria, and sales goals.
  • Developed a comprehensive 3-5 year business plan by leveraging competitive analysis, market analysis, industry trends, SWOT analysis, and value chain analysis to identify opportunities, mitigate risks, enhance strategic positioning, and drive sustainable growth in alignment with business objectives.

Global Solutions Manager – Animal Segment

Andis Company
01.2019 - 03.2024
  • Managed $40M animal clipper, trimmer, and grooming tools product line. Collaborated with engineering and design teams to develop and launch new products. Conducted customer and trend data analysis. Executed product assortment from concept through liquidation via development processes, strategic direction, and wholesale and retail data analysis.
  • Launched $2M in new product revenue per year, facilitated by trend and market analysis, research, shopping competing brands, and applying findings to new product development.
  • Created product line roadmap, facilitating planned product launch and obsolescence cadence.
  • Assisted in the launch of new visual brand language. Created artwork requests for new packaging and logo graphics for product. Worked with engineering, planning, procurement, creative services and marketing communications to manage new logo product roll out.
  • Partnered with key account to create in-store point of purchase display for 1300 stores. Produced display units of clippers assortment for display. Designed feature and benefit sales cards to aid consumers in the purchase journey of a new clipper resulting in 10% sales increase in stores with display.
  • Led multi-department value proposition team to identify key voice of customer statements for the groomer industry. Analyzed trends, performed consumer surveys and interviews resulting in new product ideas submitted for management team review. Two product ideas were approved to go to next stage of product development process.
  • Collaborate with a cross-functional team to state the marketing department requirements to input and store information into Dynamics 365. Worked with external and internal stakeholders to develop workflows, processes and training tools for the system. Train marketing department employees how to navigate item number set up in Dynamics.
  • Worked with product engineering to review and process map new product development process. Implemented new documentation to write and implement product specifications to aid engineering in the design of new product.
  • Collaborated with national retail sales manager to develop a proposed assortment to Wal-Mart. Selected products for assortment and discussed value items for kits. Worked with animal education manager to develop an education video list for pet parents and QRC code on packaging to link to video list. This resulted in 3 SKUs selected for 2200 stores in Wal-Mart to launch in April 2023.

Senior Product Coordinator - Parts - Evinrude

BRP INC
01.2018 - 01.2019
  • Oversee $55M service and competitive parts for the outboard engine product line. Collaborated with suppliers to produce new products. Administered product assortment from concept through liquidation through strategies and wholesale and forecast data analysis.
  • Analyzed and restructured pricing hierarchy for service parts, oil and allied line assortment resulting in an additional $700K in margin dollars.
  • Established and led bi-weekly cross-functional category team with procurement, after-sales, finance and product marketing in regards to daily parts business tasks.
  • Collaborated with PAC Marketing Specialist and After-Sales to develop sales program and promotional assets delivered to the dealer network.
  • Collaborated with customer service, purchasing, sales, and accounting departments to resolve dealer and customer issues.

Product Manager

DHI CORPORATION
01.2017 - 01.2018
  • Oversaw $10M plumbing, vanity tops, and folding door business. Collaborated with suppliers to produce new products. Administered product assortment from concept through liquidation through strategies and wholesale and forecast data analysis.
  • Resourced plumbing fixture collections for a 6% savings resulting in an additional $15K in margin dollars.
  • Resourced folding door assortment for a 5% saving resulting in an additional $10K in margin dollars.
  • Collaborated with suppliers to develop new product for plumbing and vanity tops lines to be launched in 4th Quarter 2017 with a forecasted revenue of $300K.
  • Work with national marketing team to develop sales tools to present product features and benefits.
  • Collaborated with customer service, purchasing, sales, and accounting departments to resolve customer issues.

Product Manager

HARLEY-DAVIDSON MOTOR COMPANY
01.2014 - 01.2016
  • Managed $25M Parts, Accessories and Customization business through the Decorative & Trim category. Collaborated with engineering and design teams to develop and launch new products. Conducted customer and trend data analysis. Executed product assortment from concept through liquidation via development processes, strategic direction, and wholesale and retail data analysis.
  • Launched $2M in new product revenue per year, facilitated by trend and market analysis, research, shopping competing brands, and applying findings to new product development.
  • Implemented a hybrid sourcing and licensing process to develop limited edition cosmetic items for domestic and international dealerships resulting in one-time incremental sales of $150K.
  • Used quick to market process to lead cross-functional team, reducing development lead-time scenario, resulting in $225K one-time incremental sales for Wounded Warrior Project Partnership.
  • Implemented project tracking system, using continuous improvement methodology, ensuring approximately 1,000 stock-keeping units (SKU) were launched on time.
  • Performed product assortment review, identified and obsoleted 25% SKU surplus resulting in 20% increase in sales.
  • Created product line roadmap, facilitating planned product launch and obsolescence cadence.

Associate Product Manager

Associate Product Manager
01.2009 - 01.2014
  • Oversaw $15M sportswear and accessories business. Collaborated with designers and suppliers to produce new products. Administered product assortment from concept through liquidation through strategies and wholesale and retail data analysis.
  • Raised revenue from $7M to $15M in 3 years, generated by completing product assortment review, identifying gaps, developing and launching new products.
  • Achieved $2M sales and 75% retail sell-through by determining peak sales opportunity for cold weather accessories and staggering assortment delivery to meet seasonal customer demand.
  • Increased revenue over $1M in sales per year, working with fabric sourcing department in negotiating and on-boarding new supplier for men’s accessories, based on identifying product assortment gap.
  • Carried out trend and market analysis by researching websites and shopping competitive brands, leading to identification of men's jewelry line business opportunity.
  • Started new subcategory product line, resulting in incremental revenue of $1M through collaboration with experienced industry supplier in development of new business plan.
  • Partnered with e-commerce and legal teams, creating expectation manual detailing production and shipping guidelines for licensed private labeled product for e-commerce distribution channel.
  • Inputted technical and pricing information into inventory system, working with stakeholders, resulting in licensed eyewear and footwear sale availability on e-commerce website.

Assistant Product Manager

Assistant Product Manager
01.2005 - 01.2009
  • Handled $2M riding gear accessories business. Linked with suppliers creating new product based on voice of customer and trend data analysis. Maintained product assortment from concept through liquidation using processes, strategic plans, wholesale, and retail data analysis.
  • Amplified glove sales by $500K in revenue, 4%, over the prior year, joining forces with marketing to create and execute easy to shop glove packaging, highlighting product features and benefits.
  • United with Harley-Davidson legal department and Cotton Inc., signing strategic agreement incorporating Cotton Inc.’s Storm Denim material into product.
  • Collaborated with Harley-Davidson legal department and 3M Scotchlite, signing strategic partnership agreement, resulting in exclusive reflective materials for Harley-Davidson products.
  • Completed trend and market analysis, resulting in the identification of men’s eyewear entry price-point business opportunity. Partnered with designers and suppliers for creating new assortment resulting in $1M revenue increase per year.

Education

Masters of Business Administration (MBA) - Global Management

UNIVERSITY OF PHOENIX
Brookfield, WI

Bachelors of Business Administration (BBA) - Marketing

UNIVERSITY OF WISCONSIN
Milwaukee, WI

Skills

  • Product Portfolio Lifecycle Management
  • Voice of Customer Assessment
  • Forecasting and Presenting Financial Data
  • Wholesale, Retail, Trend Interpretation
  • Project Management
  • Microsoft Word, Excel, PowerPoint
  • SAP Accounting System
  • Continuous Improvement Methodology
  • Brand Management
  • Adobe Workfront

Certification

  • Harley-Davidson University Project Management Methodology Associate Certificate
  • Cotton Inc., Knitting Fundamentals Certificate
  • Cotton Inc. Weaving Fundamentals Certificate
  • Walt Disney Word College Program Internship

Timeline

Market Manager

Bostik Inc
04.2024 - Current

Global Solutions Manager – Animal Segment

Andis Company
01.2019 - 03.2024

Senior Product Coordinator - Parts - Evinrude

BRP INC
01.2018 - 01.2019

Product Manager

DHI CORPORATION
01.2017 - 01.2018

Product Manager

HARLEY-DAVIDSON MOTOR COMPANY
01.2014 - 01.2016

Associate Product Manager

Associate Product Manager
01.2009 - 01.2014

Assistant Product Manager

Assistant Product Manager
01.2005 - 01.2009

Bachelors of Business Administration (BBA) - Marketing

UNIVERSITY OF WISCONSIN

Masters of Business Administration (MBA) - Global Management

UNIVERSITY OF PHOENIX

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