Michelle Ferrannini
Palm Bay,FL
Summary
Strategic-thinking and proactive leader with over 15 years of Franchising & Ecommerce experience. Equipped to drive necessary change and enable long-term growth & organizational success. Talented team leader, builder, & motivator with expertise in problem-solving & management abilities.
Overview
19
19
years of professional experience
Work History
Technical Project Manager
Playboy Enterprises
03.2023 - Current
- Integrated new technology solutions to support new warehouse & fulfillment center for brands ecommerce site
- Coordinated with external vendors to deliver IT project components
- Built SOPs for customer service team members on processes & new software use
- Communicated project updates to stakeholders at all levels
- Ensured all projects adhered to quality standards by implementing rigorous testing procedures and closely monitoring progress reports
- Updated senior leaders on progress and roadblocks
Ecommerce Manager- Yandy.com
Playboy Enterprises
07.2022 - 03.2023
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Achieved established KPI for site performance
Director of Ecommerce
Edible Arrangements
09.2019 - 05.2022
- Responsible of building & running ecommerce websites for leading omni-channel retailer for gifting as well a marketplace model
- Directly responsible for developing and executing global digital strategy to ignite growth across all ecommerce channels
- Develop, implement and evaluate various e-commerce strategies to determine their effectiveness
- Works cross functionally with others business units to lead, execute & measure success of consumer ecommerce strategy
- Manage 3rd party vendors across internal and external application
- Devise, develop and implement appropriate e-commerce business strategies for sustainable growth
- Monitor & manage all initiatives from idea to delivery, interfacing with internal staff on all operational, technical and execution related issues
- Provide strategic vision for web optimization to deliver exceptional user/customer experience
- Work with US & overseas developers/engineers to ensure business needs are met
Sr. Ecommerce Marketing Manager
Edible Arrangements
09.2009 - 04.2017
- Devise, develop and implement appropriate e-commerce business strategies for sustainable growth
- Monitor all initiatives from idea to delivery, interfacing with internal staff on all operational, technical and execution related issues
- Responsible for development and execution of marketing plans
- Develop, measure and evaluate marketing actions & brand promotions by working closely with developers and analytics teams
- Liaison between business and development team
- Responsible building business requirements
- Maintain & optimize internal backend of website application and improve backend user experience
- In charge of building load testing scenarios of business applications
- Oversees content on all platforms: product images, pricing accuracy, copy, adding/removing product
- Accountable for the day to day user experience on the US & Canada desktop/mobile/app as well as product ordering in local stores point of sale system
- Spearhead development setup & QA
- Conduct industry business reviews of competitors, product categories and consumer trends in helping to identify new opportunities for growth
Sr. Business Consultant
1800Flowers
08.2005 - 09.2009
- Account management for over 900+ member florist
- Manage daily fulfillment requirements & resolved any pending issues concerning unit sales quota requirements
- Evaluate profit & loss reports
- Determine proper allocation by generating order volume percentages & delegate these goals to member florist
Education
Business Management
Associates
Katharine Gibbs School
New York, NYSkills
- Building business relationships
- Networking
- Brand Development Management Skills
- Project Management & Process
- Improvement
- Adaptability & Flexibility Team building
- Managing Multiple Priorities Google Analytics & Adobe
- Analytics
- A/B Testing tools: Monetate,
- Opinion Lab, Clicktale
- Microsoft Office
Timeline
Technical Project Manager
Playboy Enterprises
03.2023 - Current
Ecommerce Manager- Yandy.com
Playboy Enterprises
07.2022 - 03.2023
Director of Ecommerce
Edible Arrangements
09.2019 - 05.2022
Sr. Ecommerce Marketing Manager
Edible Arrangements
09.2009 - 04.2017
Sr. Business Consultant
1800Flowers
08.2005 - 09.2009
Business Management
Associates
Katharine Gibbs School
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