Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Michelle Fetsch

Michelle Fetsch

Bend,OR

Summary

A strongly self-directed and highly collaborative cross-functional leader with a multi-decade career building and managing teams that exceed goals in resource-constrained and high-growth environments. Highly experienced at developing plans that meet current and future needs to create scalable, sustainable operations.

Overview

20
20
years of professional experience

Work History

Vice President, Sales & Marketing

Rosebud Woman
Venice, Trumbull, CA, CT
01.2018 - Current
  • Sales and Marketing (Employee #1)
  • Built sales and marketing operations from scratch and responsible for 65% of annual revenue
  • Took over email marketing and editorial to grow the revenue from $60k - $600k in year one while currently tracking $900K YTD
  • Launched a nascent SMS Marketing Program to support the growth of subscription & loyalty
  • Developed and retained long-term partnerships with the North American Menopause Society, the International Society for the Study of Women’s Sexual Health, and over 300 women’s healthcare practitioners and medical facilities
  • Created a B2B sales funnel and built partnerships in healthcare, beauty, amazon, and retail across North America and Australia, expanding next year into the EU
  • Drove media/editorial placements with Refinery 29, Goop Holiday Gift Guide, The Girlfriend by AARP, Forbes, Mean Mag, and NY MAG.
  • Led team in strategic executive-level planning.
  • Identified and established KPIs to improve team efficiencies and sales strategies.
  • Created and integrated market plans to position company brands in target marketplace.

Diversity Program and Business Development Manager

Nokia Technologies
San Francisco, CA
01.2015 - 01.2018
  • Navigated the first-ever initial investment for diversity and inclusion programs by securing $300K in funding and acquiring executive buy-in
  • Drove a high level of engagement by supervising various roadmaps and milestones while collaborating with facilitators and participants across six campuses worldwide
  • Nurtured a highly engaged community of women for professional development, mentorship, and peer support by developing a global women’s leadership program by partnering with an external partner and subject matter experts
  • Spearheaded all project and agency management aspects, including budgeting, contract negotiations, and launch and release of products, websites, and media campaigns.

Program and Managing Director

WomenEnough.org
San Francisco, CA
01.2009 - 01.2015
  • Stimulated 10M+ views and visibility of issues related to diversity, inclusion, and equality (DE&I) by overseeing the successful completion of a high-profile, independent special project to produce the first independently-organized TEDxWomen event, TEDxFiDiWomen
  • Generated 2M+ visitors to the website within less than one month by producing media campaigns and gaining recognition in Shape, Cosmopolitan, Huffington Post, Elite Daily, Au Feminine, and Brigitte
  • Yielded $750K+ for initiatives by fostering strategic partnerships with Fortune 500 and major tech startup companies via Square, Survey Monkey, Twitter, and Walmart, LinkedIn
  • Managed a 40-person team of weekly bloggers aimed at developing diverse global content representative of women around the globe.

Director of Marketing

Efactor.com
01.2013 - 01.2014
  • Designed and developed a one-stop shop for entrepreneurs to connect with the right people and resources along the lifecycle of their journey
  • Organized and managed over 100 events across 12 new global markets, including Boston, Chicago, NYC, San Francisco, Amsterdam, Beijing, London, and Mumbai
  • Nurtured celebrity partnerships with Kevin Harrington (Shark Tank, As Seen on TV), The Brian Brothers, and Caroline Wozniacki (Tennis Players)
  • Fostered and retained strategic partnerships and sponsorships, including American Express and Cisco.

Education

Some College (No Degree) -

Anoka Ramsey Community College, Coon Rapids, MN

Skills

  • Women’s Leadership Development
  • Business Development
  • Brand Development/ Management
  • Digital Marketing
  • Lifecycle Marketing
  • Brand Partnerships
  • Creative & Project Management
  • Affiliate, Subscription, Loyalty Marketing
  • Editorial, Content & Communications
  • E-commerce
  • Performance Monitoring
  • Process Improvement
  • Partnerships and Affiliations
  • Market Trends and Analysis
  • Proposals and Presentations
  • Negotiation and Persuasion
  • Budget Oversight
  • Business Growth and Marketing Strategies
  • Stakeholder Management
  • Annual Planning
  • Relationship and Team Building
  • Budget Planning
  • Strategic Planning and Execution

Affiliations

Member, Center for Intimacy Justice (2023) | Member, Women in Retail Leadership Circle (2023) | Member, American Association of Sexuality Educators, Counselors and Therapists (AASECT) (2021 – 2023) | Member, CEW (2019 – 2023)

Accomplishments

  • Three-Month Human Centered Design Program focused on Gender Equality and in partnership with the United Nations Center for Gender Equality – Moving Worlds Institute (2016) | Curriculum for Living (Coached 80+ participants in a three-month leadership program designed to help people be more effective at project plans and execution) – Landmark Worldwide (2013)

Timeline

Vice President, Sales & Marketing - Rosebud Woman
01.2018 - Current
Diversity Program and Business Development Manager - Nokia Technologies
01.2015 - 01.2018
Director of Marketing - Efactor.com
01.2013 - 01.2014
Program and Managing Director - WomenEnough.org
01.2009 - 01.2015
Anoka Ramsey Community College - Some College (No Degree),

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Michelle Fetsch