Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
Generic

Michelle Filler

Summary

Flexible, adaptable, focused, and collaborative team player with expertise in relationship-building, customer success, account management, client onboarding, sales, marketing, and communication with strong organizational and time management skills. Knowledgeable in CRM tools such as Salesforce, project management tools (Jira and Asana), Microsoft Office, and Adobe Creative Suite. Seeking my next role in Account Management, Client Onboarding, Partnerships, or Customer Success.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Onboarding Manager + Customer Success

ResortPass
Remote
03.2021 - 10.2023
  • Orchestrated seamless onboarding for new hotel partners, ensuring a swift and effective initiation into the ResortPass ecosystem
  • Crafted captivating partner pages on the ResortPass marketplace, unlocking the potential for increased sales and revenue generation
  • Elevated partner capabilities through comprehensive training on system navigation, pricing management, and availability optimization
  • Devised and executed strategies to boost sales and demand, leveraging diverse avenues such as new products, events, and promotions
  • Directed the development of branded micro-sites, enabling hotel partners to present exclusive offerings like cabanas to overnight guests
  • Continuously fine-tuned onboarding processes, enhancing efficiency and leading to an increase in monthly hotel onboarding rates
  • Fostered effective communication between hotel partners and the product team, collecting valuable feedback to enhance the user experience for both partners and customers

Market Associate (Account Coordinator)

Expedia Group
San Francisco, CA
01.2020 - 10.2020
  • Elevated team success by securing competitive rates and abundant inventory from hotel partners in Northern California & Coastal West regions
  • Fostered and maintained strategic alliances with an extensive portfolio of 60+ clients, overseeing operations in the Alaska Market Region
  • Championed Expedia's Revive & Relief program, propelling key partners in the Alaska territory to achieve substantial revenue growth during the challenging Covid-19 Pandemic
  • Optimized hotels’ performance by consulting with them about revenue management strategies, leveraging data reports, competitive set and market trends, to help them grow their business as well as incremental revenue for Expedia.
  • Increased hotel performance through expert consultation on revenue management strategies, utilizing data reports, competitive analysis, and market trends to drive business expansion and incremental revenue for both hotel partners and Expedia
  • Trained hotels on the partner-facing user interface, and educated them about the platform, services, and promotional tools available

ECommerce Digital Asset Coordinator

Clif Bar
Emeryville, CA
10.2018 - 07.2019
  • Assisted the ecommerce team with their administrative and creative needs and projects
  • Conducted thorough audits of all e-retail sites, and crafted image bundles for captivating online photo carousels
  • Curated compelling content, including copy and nutritional information, enhancing the appeal of products across various online platforms
  • Engineered eye-catching banners, ads, and promotional graphics, strategically deployed on retail sites and in emails for maximum impact
  • Created enhanced tracking documents and streamlined processes, empowering the eCommerce team to monitor the status of all e-retailer image updates efficiently

Freelance Graphic Designer

Various Clients
San Francisco Bay Area, CA
10.2015 - 07.2019
  • Print (catalog, brochure, packaging design) and digital (email, social media, website, presentation, and animated banner ad design) for the following clients: Walmart/Sam’s Club, Sufferfest Beer Co, Cloudflare, Fitness SF, Title Nine, Madison Reed, Nice & Company Ad Agency, Banana, Republic, and SFJAZZ

Print & Digital Asset Producer

Nordstrom Corporation
Seattle, WA
07.2015 - 05.2016
  • Created templates and proofs for print & digital campaign collateral that resonated with Nordstrom's brand essence
  • Orchestrated seamless progression of projects through production schedules, ensuring timely delivery of top-notch creative assets
  • Released finished files to printers, facilitating flawless production of campaign materials
  • Sliced and prepared digital files for web development
  • Prioritized workload to achieve maximum output and meet internal campaign deadlines
  • Synergized with designers and copywriters, ensuring the delivery of print and digital assets were effective and aligned with Nordstrom's brand messaging and mission

Education

Bachelor of Arts - Communication, Advertising & Marketing Emphasis

Washington State University
Pullman, WA
05.2014

Skills

  • Networking and Partnership Development
  • Customer Relationship Management
  • Willingness to Learn
  • Social Perceptiveness
  • Remote Conferencing and Communication
  • Project Management
  • Adaptability & Flexibility
  • Training Development and Execution
  • Relationship Building
  • Creative Problem Solver
  • Website Creation
  • Time Management
  • Workflow Optimization

Certification

  • The Fundamentals of Revenue Management (Coursera, 2020)

Timeline

Onboarding Manager + Customer Success

ResortPass
03.2021 - 10.2023

Market Associate (Account Coordinator)

Expedia Group
01.2020 - 10.2020

ECommerce Digital Asset Coordinator

Clif Bar
10.2018 - 07.2019

Freelance Graphic Designer

Various Clients
10.2015 - 07.2019

Print & Digital Asset Producer

Nordstrom Corporation
07.2015 - 05.2016

Bachelor of Arts - Communication, Advertising & Marketing Emphasis

Washington State University
Michelle Filler