Michelle Fiscus

As a member of the school's senior leadership team, I oversee the communication and marketing strategy for all audiences, including faculty, staff, parents, students, and the public at large. I also advise senior administrators on communication best practices, as well as provide leadership during crisis communication. In addition, I am in charge of Providence Day's overall image, including its messaging and branding, ensuring consistency across all channels.

• Created social media strategy within 30 days to allow for comprehensive all school all departmental coverage
• Asked to attend executive team meetings after four months on job
• Presented on three year marketing communication roadmap after initial 90 days and tasked with leading brand re-fresh, finding a new communication vendor and overseeing data collection/focus groups
• Moved from overseeing two direct reports to four direct esports and one fellow in less than 60 days.

Analyze the internal and external marketing and communications structure of medium to large organizations, in the public and private sector including K-12 education, healthcare, residential/commercial electrical service, advertising, and healthcare. Utilize principles of behavioral economics in marketing analysis and industrial/organizational psychology.

• Grew New Hanover County Schools staff from 2 to 8 in less than 30 days, correcting lack of trust in the school system and bad press, escalating reputation.
• Authored a marketing communications framework , guaranteeing success and implemented a project management tool with action items, owners, and deliverable dates. Created an interim 6-month marketing plan and strategic annual plan for K-12 marketing agency in less than 60 days.
• Utilized the Prosci model to analyze organizational structure and change communication projects.
• Created succession plans to provide continuity of operations during leadership transitions.
• Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.

Provide leadership, direction and supervision to the human relations, community relations, communications, and volunteer functions of the school system; directly supervises all departmental staff. Assume leadership role on the Superintendent's cabinet; assist with long-range strategic planning; and system wide activities. Prepare and deliver written and oral presentations on communication and public relations program to the Board of Education, administrators, teachers, parents, and community groups.

• Oversaw business-wide changes to modernize procedures and organization.
• Overhauled strategic plan to reflect post-covid organizational and academic changes; created the district’s first ever public facing plan.
• Ran a district-wide internal and external survey on school safety, analyzed findings and presented it to the Board of Education.
• Streamlined internal communication by utilizing the student information system as a staff database, automating nightly pulls and freeing up dozens of hours for school administrators in that new process.
• Worked on rebranding concept utilizing the neuroscience of communication to get to the why of the organization to create effective system-wide change.

Trained, oversaw, and managed 16 webmasters across 16 school locations providing website best practices. Educated leadership team and school administration on strategic marketing initiatives that are most effective in school systems. Leveraged a multi-approach marketing plan to re-engage families utilizing competitive analyses, stakeholder research and surveys. Identified opportunities for schools to be involved with the community, delivering comprehensive training on interpersonal and organizational communication to increase employee retention and enhance customer experience. Provided training for 1200 employees to increase interpersonal communication, customer service and the importance
of effective marketing.

• Mentored local personnel on best practices and protocols to maximize productivity.
• Developed key messaging for all external-facing materials to ensure consistency across channels and touchpoints.
• Implemented data-driven processes to track ROI on all communication efforts, enabling continuous improvement of tactics.

Formulated, designed, and implemented strategic marketing and outreach plans to promote company through new and traditional media channels. Provided human resources related skills to recruit, obtain, and train top talent. Provided continuous staff evaluation and conducted annual performance reviews. Created, implemented, and managed effective training initiatives. Planned and coordinated health fairs and delivered community presentation.

• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Developed and implemented SEO techniques to maximize internet traffic and presence.
• Established strong relationships with media partners for enhanced visibility of promotions.
• Implemented social media campaigns to grow online presence and increase engagement with target audiences.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly.