Michelle Franks
Canonsburg,PA
Summary
Dynamic leader with a proven track record at Hawkeye Hotels, enhancing brand performance through strategic planning and cross-functional leadership. Excelled in financial management and team building, achieving significant milestones in brand loyalty and operational efficiency. Skilled in coaching, with a knack for fostering talent and driving company-wide success.
Overview
3
3
years of professional experience
Work History
Director of Hotel Brand Performance
Hawkeye Hotels
Coralville, Iowa
06.2022 - Current
- Executing and managing the brand strategy across the management portfolio
- Collaborate with other departments and external agencies to make sure that the brand message, voice, tone, and visual identity are consistent and coherent in every communication and interaction
- Monitor and measure the performance and impact of the brand activities using metrics such as awareness, recognition, loyalty, satisfaction, GSS, trend trackers
- Communicate and influence senior management and other stakeholders to secure the budget, resources, and support for the brand initiatives and company goals
- Excellent analytical, creative, strategic, and problem-solving skills and the ability to work under pressure, handle multiple projects, and adapt to changes
- Outstanding leadership, communication, collaboration, interpersonal skills, and a passion for brands and customers.
- Balance the brand's short-term and long-term goals, as well as the interests and opinions of the various stakeholders.
- Opportunity to contribute to the success and reputation of the organization and the development and innovation of the branding field
- Improve efficiency and productivity through effective strategies
- Develop and implement regional plans to achieve company goals.
- Working effectively as a team member with other members of management, as well as the HR staff
- Developing and maintaining organizational communications to ensure employees know about training and development events and resources
- Oversaw strategic planning and implementation to ensure organizational goals were met
- Evaluating the effectiveness of training programs, instructors, and making recommendations for improvement.
- Directed or coordinated financial or budget activities to fund operations and maximize investments
- Developed policies and procedures to ensure compliance with corporate standards
- Collaborated with senior leadership to set long-term objectives for the company
- Delegated work to staff, setting priorities and goals
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked
- Ensured compliance with all relevant regulations, policies and procedures
- Assessed employee performance against established benchmarks or targets
- Led change management efforts to adapt to market shifts and organizational needs
Education
Bachelor of Science - Elementary Education
Edinboro University of Pennsylvania
Edinboro, PA05-2001
Skills
- Business strategy
- Performance management
- Financial management
- Coaching and mentoring
- Cross-functional team leadership
- Talent acquisition
- Sales management
- Resource allocation
- Process improvement
- Human resources management
- Team management
- Decision-making
- People management
- Operations management
- Company guidelines
- Task delegation
- Industry knowledge
- Financial analysis
- Strategies and goals
- Time management
- Business planning
- Strategic planning
- Verbal and written communication
- Employee development
- Corporate communications
- Corporate social responsibility
- Organizational development
- Staff development
- Budget management
- Budget control
- Visionary leadership
- Conflict resolution
- Team building
- Financial reporting
- Capital spending
- Business development
- Team collaboration
- Multitasking and organization
- Analytical thinking
- Crisis management
Timeline
Director of Hotel Brand Performance
Hawkeye Hotels
06.2022 - Current
Bachelor of Science - Elementary Education
Edinboro University of Pennsylvania
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