Michelle Gasparovic

• Design and execute cohesive communication strategies, integrating email marketing, creative campaigns, and content strategies to align with business goals - experiencing a 25% average growth with current clients .
• Shape and refine visual identities and brand voices, ensuring alignment with client objectives and market trends.
• Analyze weekly/monthly performance metrics and A/B testing results to optimize content and drive engagement.
• Lead and mentor creative teams, fostering innovative ideas and delivering high-quality work through strategic oversight.
• Manage branding and narrative strategy for clients, delivering integrated cultural campaigns and experiential designs.
• Design and execute cohesive communication strategies, integrating email marketing, creative campaigns, and content strategies to align with business goals.
• Shape and refine visual identities and brand voices, ensuring alignment with client objectives and market trends.
• Analyze performance metrics and A/B testing results to optimize content and drive engagement.
• Lead and mentor creative teams, fostering innovative ideas and delivering high-quality work through strategic oversight.
• Manage branding and narrative strategy for clients, delivering integrated cultural campaigns and experiential designs.

Skills:

Strategic Communications · Brand Management · Brand Strategy · Email Marketing · Visual Storytelling · Adobe Creative Suite · Creative Management · Page Layout · Brand Marketing · Creative Branding · Art Direction · Presentations · Marketing Materials

• Spearheaded the strategic development and execution of brand identity, enhancing digital and print media assets to boost brand recognition.
• Collaborated across marketing and product teams to create cohesive narratives and align with corporate objectives.
• Established and enforced design standards, ensuring brand consistency across all platforms and campaigns.
• Developed innovative marketing campaigns that drove customer engagement and satisfaction.
• Led the strategic development and execution of brand identity, enhancing digital and print media assets to boost brand recognition.
• Collaborated across marketing and product teams to create cohesive narratives and align with corporate objectives.
• Established and enforced design standards, ensuring brand consistency across all platforms and campaigns.
• Developed innovative marketing campaigns that drove customer engagement and satisfaction.

Skills:

Email Marketing · Email Design · Brand Strategy · Cross-functional Team Leadership · Brand Marketing · Creative Branding

• Founded and managed a co-working space dedicated to female entrepreneurs, fostering an inclusive and supportive community.
• Built the brand strategy from the ground up, crafting visual identities and marketing campaigns that established a strong presence in the Zürich market.
• Oversaw daily operations and developed strategic partnerships to enhance member value and expand business reach.

Skills:

Email Marketing · Adobe InDesign · Entrepreneurship · Brand Management · Visual Storytelling · Leadership · Marketing · Brand Building · Logo Design · Typography · Digital Photography · Adobe Photoshop · Branding & Identity · Creative Management · Social Media Marketing · Team Leadership · Adobe Illustrator · Advertising · Canva · Email Design · Brand Strategy · Customer Engagement · Brand Marketing · Creative Branding