Michelle Gaugler
Director Payment Solutions and eCommerce
<p>4713 Asher Place</p>
<p></p>
<p>Dallas, TX 75204</p>
Summary
Experienced eCommerce and Payments leader with a demonstrated history of building success with top brands. Skilled in leading teams, digital strategy, marketing, launching new programs and building strategic long-term partnerships.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
<p>Director Payment Solutions and eCommerce</p> <p></p>
<p>Blackhawk Network</p>
07.2018
- Sales and strategy lead for Blackhawk's largest digital distribution partners including Amazon, Target, Kroger, PayPal and Samsung Pay
- Manage emerging payments programs with Alipay and WeChat Pay enabling frictionless cross border payments acceptance for merchants including Sephora, Target, Gap and Foot Locker
- Exceeded targets in 2018, 2019 and 2020 successfully growing my clients from $617MM to over $1B
- Manage the contract renewal process and renegotiations for existing partners which included closing out a 3 year renewal agreement with Amazon
- Partner closely with Product and Technology to deliver new products and solutions which included project managing the migration of Target.com to a custom API integration enabling real time activations, significantly increasing the speed of eGift delivery and unlocking additional revenue generating opportunities
- Successfully launched a new Curbside channel with Kroger.com rounding out their omni-channel experience and adapting to rapidly shifting consumer behavior during the peak of the pandemic
<p>Director of Client Services</p> <p></p>
<p>Blackhawk Network</p>
<p></p>
09.2015 - 07.2018
- Managed a team of 10 including 2 direct reports of managers who supported our digital partnerships for first and third party gift card sales
- Led the integration of the NimbleCommerce platform into Blackhawk's core systems post acquisition
- Launched a new product Hawk Direct enabling first party gift card sales for brands including Google Play, Airbnb and Spafinder
- Developed, trained, and monitored the success of implementation and ongoing management of new and existing partners
<p> East Coast Account Management Lead</p> <p></p>
<p>NimbleCommerce</p>
<p></p>
07.2013 - 09.2015
- Responsible for East Coast operations managing a remote office and team of four
- Account Manager for NimbleCommerce’s largest clients, Cumulus Media, Entercom Radio and WagJag (Metroland Media) whose programs generated 3 million in monthly recurring revenue
- Managed complex client onboardings with custom product requirements and acted as technical project manager
- Provided strategic direction for marketing campaigns through email, search, display and content distribution via APIs
<p>Senior Account Manager</p> <p></p>
<p>NimbleCommerce</p>
<p></p>
05.2013 - 07.2013
- Responsible for migrating existing Group Commerce clients to the NimbleCommerce platform including onboarding and implementation, extensive training and strategy development
- Champion and facilitate new strategic enhancements for client programs
- Serve as product and best practices expert in our core eCommerce technology
<p> eCommerce Account Manager</p> <p></p>
<p>Group Commerce</p>
<p></p>
04.2012 - 05.2013
- Responsible for managing a portfolio of 10 medium to large sized publisher clients including the New York Times, CBS, New York Magazine, Bluefly.com and Rogers Digital Media
- Accountable for $1MM in monthly recurring revenue
- Developed and executed marketing strategies to grow revenue and achieve customer success metrics
- Managed and prioritized client development requests such as website redesigns and feature enhancements to facilitate both client and company goals
- Trained and educated clients on new product and feature releases
<p>Sales Operations Coordinator</p> <p></p>
<p>Group Commerce</p>
08.2011 - 04.2012
- Managed the onboarding process for all new publisher partners
- Financial planning and budget forecasting on both the client and company levels
- Liaison between US and UK Operations to ensure the successful launch of our European operations
<p>Sales Support Administrator</p> <p></p>
<p>CityGrid Media (formerly Citysearch.com)</p>
<p></p>
06.2009 - 08.2011
- Responsible for supporting the daily activity of 50+ sales reps in 3 markets
- Product, workflow tools and Salesforce.com training for new hires
- Analyzed active campaigns and optimized ads for greater visibility in relevant search results
Education
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<p>Arizona State University</p>
<p></p>
08.2005 - 05.2009
Skills
Account management and strategic planning
Awards
2018 Outstanding Achievement Award from Blackhawk Network
Timeline
<p>Director Payment Solutions and eCommerce</p> <p></p>
<p>Blackhawk Network</p>
07.2018
<p>Director of Client Services</p> <p></p>
<p>Blackhawk Network</p>
<p></p>
09.2015 - 07.2018
<p> East Coast Account Management Lead</p> <p></p>
<p>NimbleCommerce</p>
<p></p>
07.2013 - 09.2015
<p>Senior Account Manager</p> <p></p>
<p>NimbleCommerce</p>
<p></p>
05.2013 - 07.2013
<p> eCommerce Account Manager</p> <p></p>
<p>Group Commerce</p>
<p></p>
04.2012 - 05.2013
<p>Sales Operations Coordinator</p> <p></p>
<p>Group Commerce</p>
08.2011 - 04.2012
<p>Sales Support Administrator</p> <p></p>
<p>CityGrid Media (formerly Citysearch.com)</p>
<p></p>
06.2009 - 08.2011
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<p>Arizona State University</p>
<p></p>
08.2005 - 05.2009