Michelle Gaugler
Director Payment Solutions and eCommerce
<p>4713 Asher Place</p>
<p></p>
<p>Dallas, TX 75204</p>
Summary
Experienced eCommerce and Payments leader with a demonstrated history of building success with top brands. Skilled in leading teams, digital strategy, marketing, launching new programs and building strategic long-term partnerships.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
<p>Director Payment Solutions and eCommerce</p> <p></p>
<p>Blackhawk Network</p>
07.2018
- Sales and strategy lead for Blackhawk's largest digital distribution partners including Amazon, Target, Kroger, PayPal and Samsung Pay
- Manage emerging payments programs with Alipay and WeChat Pay enabling frictionless cross border payments acceptance for merchants including Sephora, Target, Gap and Foot Locker
- Exceeded targets in 2018, 2019 and 2020 successfully growing my clients from $617MM to over $1B
- Manage the contract renewal process and renegotiations for existing partners which included closing out a 3 year renewal agreement with Amazon
- Partner closely with Product and Technology to deliver new products and solutions which included project managing the migration of Target.com to a custom API integration enabling real time activations, significantly increasing the speed of eGift delivery and unlocking additional revenue generating opportunities
- Successfully launched a new Curbside channel with Kroger.com rounding out their omni-channel experience and adapting to rapidly shifting consumer behavior during the peak of the pandemic
<p>Director of Client Services</p> <p></p>
<p>Blackhawk Network</p>
<p></p>
09.2015 - 07.2018
- Managed a team of 10 including 2 direct reports of managers who supported our digital partnerships for first and third party gift card sales
- Led the integration of the NimbleCommerce platform into Blackhawk's core systems post acquisition
- Launched a new product Hawk Direct enabling first party gift card sales for brands including Google Play, Airbnb and Spafinder
- Developed, trained, and monitored the success of implementation and ongoing management of new and existing partners
<p> East Coast Account Management Lead</p> <p></p>
<p>NimbleCommerce</p>
<p></p>
07.2013 - 09.2015
- Responsible for East Coast operations managing a remote office and team of four
- Account Manager for NimbleCommerce’s largest clients, Cumulus Media, Entercom Radio and WagJag (Metroland Media) whose programs generated 3 million in monthly recurring revenue
- Managed complex client onboardings with custom product requirements and acted as technical project manager
- Provided strategic direction for marketing campaigns through email, search, display and content distribution via APIs
<p>Senior Account Manager</p> <p></p>
<p>NimbleCommerce</p>
<p></p>
05.2013 - 07.2013
- Responsible for migrating existing Group Commerce clients to the NimbleCommerce platform including onboarding and implementation, extensive training and strategy development
- Champion and facilitate new strategic enhancements for client programs
- Serve as product and best practices expert in our core eCommerce technology
<p> eCommerce Account Manager</p> <p></p>
<p>Group Commerce</p>
<p></p>
04.2012 - 05.2013
- Responsible for managing a portfolio of 10 medium to large sized publisher clients including the New York Times, CBS, New York Magazine, Bluefly.com and Rogers Digital Media
- Accountable for $1MM in monthly recurring revenue
- Developed and executed marketing strategies to grow revenue and achieve customer success metrics
- Managed and prioritized client development requests such as website redesigns and feature enhancements to facilitate both client and company goals
- Trained and educated clients on new product and feature releases
<p>Sales Operations Coordinator</p> <p></p>
<p>Group Commerce</p>
08.2011 - 04.2012
- Managed the onboarding process for all new publisher partners
- Financial planning and budget forecasting on both the client and company levels
- Liaison between US and UK Operations to ensure the successful launch of our European operations
<p>Sales Support Administrator</p> <p></p>
<p>CityGrid Media (formerly Citysearch.com)</p>
<p></p>
06.2009 - 08.2011
- Responsible for supporting the daily activity of 50+ sales reps in 3 markets
- Product, workflow tools and Salesforce.com training for new hires
- Analyzed active campaigns and optimized ads for greater visibility in relevant search results
Education
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<p>Arizona State University</p>
<p></p>
08.2005 - 05.2009
Skills
Account management and strategic planning
Detailed knowledge of the eCommerce and Payments industry
Leading teams of up to 10 people across different time zones
Technical project management
Experience working with leading retail brands and media companies
Digital marketing strategy including SEO/SEM, social and display
Experienced with Google Analytics
Client training and presentations
Risk management
Awards
2018 Outstanding Achievement Award from Blackhawk Network
Timeline
<p>Director Payment Solutions and eCommerce</p> <p></p>
<p>Blackhawk Network</p>
07.2018
<p>Director of Client Services</p> <p></p>
<p>Blackhawk Network</p>
<p></p>
09.2015 - 07.2018
<p> East Coast Account Management Lead</p> <p></p>
<p>NimbleCommerce</p>
<p></p>
07.2013 - 09.2015
<p>Senior Account Manager</p> <p></p>
<p>NimbleCommerce</p>
<p></p>
05.2013 - 07.2013
<p> eCommerce Account Manager</p> <p></p>
<p>Group Commerce</p>
<p></p>
04.2012 - 05.2013
<p>Sales Operations Coordinator</p> <p></p>
<p>Group Commerce</p>
08.2011 - 04.2012
<p>Sales Support Administrator</p> <p></p>
<p>CityGrid Media (formerly Citysearch.com)</p>
<p></p>
06.2009 - 08.2011
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<p>Arizona State University</p>
<p></p>
08.2005 - 05.2009