Summary
Overview
Work History
Skills
Websites
Timeline
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Michelle Gavaldon

Monterey,CA

Summary

Experienced Graphic Artist and Designer bringing 20 years' experience applying technical and creative abilities to diverse customer projects. Highly effective at collaborating with artistic, project, production and administrative leadership to complete tasks according to budget and schedule goals.

Overview

38
38
years of professional experience

Work History

Digital Design Manager / Digital Marketing

Excelligence Learning Corporation
Monterey, CA
01.2014 - Current
  • Manage front end development of the Excelligence Learning Corporation Supplies division websites DiscountSchoolSupply.com, ReallyGoodStuff.com, and the exclusive brand website Colorations.com
  • Designed the corporate website Excelligence.com
  • Create and implement all promotional materials for listed websites
  • Guide a small team of digital designers that create email and social media materials for listed websites
  • Oversee all company’s email campaign designs and social media content for consistency across promotions
  • Work directly with CMO and Brand Director to implement promotional updates and design enhancements
  • Drove design creatives that recently accounted for:
  • 13% increase in iROAS for paid social for Discount School Supply
  • 62% increase in iROAS for display remarketing for Discount School Supply
  • 11,903% increase in iSales for display remarking for Really Good Stuff
  • 23% increase in email clicks for Discount School Supply
  • 87% increase in email clicks for Really Good Stuff

Senior Web & Graphic Designer

Word of Mouth
Los Angeles, CA
01.1993 - Current
  • Built and continue to maintain many WordPress and HTML websites, ecommerce systems, social media management, email campaigns and all forms of print media
  • Works closely with COO to evaluate clients’ needs and put together customized solutions
  • Involved in initial consultations to layout and final implementation

Skills

  • Digital Designer
  • Web, Social Media, Print, Email - from Concept to Full launch
  • Web Design & Development
  • Layout Composites, Wireframes, UI/UX
  • Figma, Sketch, Lucid App
  • Proficient in HTML, CSS, JavaScript
  • Photoshop, Illustrator, the Complete Adobe Creative Cloud suite of applications
  • Email Design & Marketing
  • Logo Design
  • WordPress Full Development and Maintenance
  • Print Media
  • Production Artist
  • Project Management
  • Photo Retouching
  • Disciple of Pixel Perfect Precision
  • Team Player & Leader
  • Fast & Efficient

Timeline

Digital Design Manager / Digital Marketing

Excelligence Learning Corporation
01.2014 - Current

Senior Web & Graphic Designer

Word of Mouth
01.1993 - Current
Michelle Gavaldon