Experienced Graphic Artist and Designer bringing 20 years' experience applying technical and creative abilities to diverse customer projects. Highly effective at collaborating with artistic, project, production and administrative leadership to complete tasks according to budget and schedule goals.
Overview
38
38
years of professional experience
Work History
Digital Design Manager / Digital Marketing
Excelligence Learning Corporation
Monterey, CA
01.2014 - Current
Manage front end development of the Excelligence Learning Corporation Supplies division websites DiscountSchoolSupply.com, ReallyGoodStuff.com, and the exclusive brand website Colorations.com
Designed the corporate website Excelligence.com
Create and implement all promotional materials for listed websites
Guide a small team of digital designers that create email and social media materials for listed websites
Oversee all company’s email campaign designs and social media content for consistency across promotions
Work directly with CMO and Brand Director to implement promotional updates and design enhancements
Drove design creatives that recently accounted for:
13% increase in iROAS for paid social for Discount School Supply
62% increase in iROAS for display remarketing for Discount School Supply
11,903% increase in iSales for display remarking for Really Good Stuff
23% increase in email clicks for Discount School Supply
87% increase in email clicks for Really Good Stuff
Senior Web & Graphic Designer
Word of Mouth
Los Angeles, CA
01.1993 - Current
Built and continue to maintain many WordPress and HTML websites, ecommerce systems, social media management, email campaigns and all forms of print media
Works closely with COO to evaluate clients’ needs and put together customized solutions
Involved in initial consultations to layout and final implementation
Skills
Digital Designer
Web, Social Media, Print, Email - from Concept to Full launch
Web Design & Development
Layout Composites, Wireframes, UI/UX
Figma, Sketch, Lucid App
Proficient in HTML, CSS, JavaScript
Photoshop, Illustrator, the Complete Adobe Creative Cloud suite of applications