Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Michelle Geaslen

Elkhorn

Summary

Dynamic marketing professional with proven expertise at ABC Supply Co. Inc. in all aspects of marketing including campaign management and digital marketing. Successfully developed strategies that elevated brand awareness and drove sales growth. Adept at fostering relationships and managing budgets, I excel in creative problem solving and delivering impactful marketing initiatives.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Marketing Manager - Norandex

ABC Supply Co. Inc.
Beloit
01.2025 - Current
  • Develop and implement comprehensive marketing strategies to create awareness of the company's business objectives.
  • Manage the creation and distribution of marketing materials, collateral, and sales support tools.
  • Create content for promotional materials, including brochures, flyers, and websites.
  • Prepare marketing campaign budgets.
  • Develop and manage digital marketing campaigns.
  • Perform market analysis to better understand target audiences.
  • Draft releases announcing new products or services.
  • Develop and implement marketing strategies to increase brand awareness and sales.
  • Generate and execute ideas for promotional events or activities to increase sales, and organize them efficiently.
  • Create and manage relationships with associates, customers, and partners.
  • Ensure compliance with all applicable laws related to advertising and promotions.
  • Deliver marketing strategy updates to upper-level management.
  • Market products and services at trade shows and promotional events.
  • Manage social media accounts and campaigns.
  • Coordinate with external vendors to produce promotional items, such as t-shirts and mugs.
  • Conduct customer research to gain insights into consumer behavior.
  • Collaborate with internal teams on product development and launches.
  • Coordinate meetings and events.
  • Monitor competitors' activities to keep up with industry trends.
  • Assess projects against budgets and timelines, keeping the team and assignments on task.
  • Interview and hire talented individuals to add value to marketing team.

Marketing Specialist

ABC Supply Co Inc
Beloit
06.2004 - 01.2014
  • Managed all aspects of IndyCar sponsorship program including development of all supporting collateral materials, budgeting, personal appearances, photography, public relations, social media, customer promotions, and merchandise
  • Created and managed relationships with associates, customers and partners
  • Reported on events, project implementation, and project results and impacts.
  • Developed and implemented internal and external promotional campaigns.
  • Oversaw critical marketing projects like the YouTube campaign.
  • Oversaw creation and execution of branding assets for promotional purposes.
  • Coordinated corporate hospitality events.
  • Developed a digital marketing strategy, including website content.
  • Created and distributed intercompany newsletters.
  • Assist with the company's public relations.
  • Managed the corporate clothing and promotional merchandise program.
  • Developed and executed the company's associate recognition program.
  • Created persuasive copy tailored to promotional materials.
  • Developed a marketing campaign for a nationwide showroom remerchandising project.

Marketing Coordinator

Deloitte
Milwaukee
07.2003 - 06.2004
  • Coordinated and managed all aspects of seminars and events, both internal and external.
  • Wrote and distributed press releases
  • Coordinated and supervised media interviews.
  • Supported Alumni Relations: events, newsletters, and database.
  • Created and distributed internal newsletters (hard copy and electronic).
  • Managed numerous direct mail programs.
  • Ongoing database maintenance and analysis.
  • Assisted in proposal development.
  • Organized and executed the conversion of the database system.
  • Responsible for the local office maintenance of regional intranet use.
  • Performed extensive company research.
  • General marketing and communication support.

Marketing Intern

San Jamar
Elkhorn
06.2002 - 08.2002
  • Assisted in the development of a new catalog and price list
  • Analyzed product labeling and packaging for consistencies of branding
  • Developed a pricing matrix for use in pricing decisions
  • Coordinated Trade Shows
  • Conducted multiple product promotion analyses

Education

Bachelor of Science - Marketing And Operations & Supply Chain Management

Marquette University
Milwaukee, WI
05-2003

Skills

  • Digital marketing
  • Content creation
  • Brand management
  • Campaign management
  • Event coordination
  • Budget management
  • Customer relationship management
  • Effective communication
  • Social media management
  • Creative problem solving
  • Project management

Certification

  • Digital Marketing

Timeline

Marketing Manager - Norandex

ABC Supply Co. Inc.
01.2025 - Current

Marketing Specialist

ABC Supply Co Inc
06.2004 - 01.2014

Marketing Coordinator

Deloitte
07.2003 - 06.2004

Marketing Intern

San Jamar
06.2002 - 08.2002

Bachelor of Science - Marketing And Operations & Supply Chain Management

Marquette University

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Michelle Geaslen