Michelle Gontar

- Developed expertise on Secretly Group's multi-genre global catalog spanning 25 years over four labels: Dead Oceans, Jagjaguwar, Saddest Factory, Secretly Canadian, 37d03d. Initiated project creative ideas for artists such as Mitski, Khruangbin, The War on Drugs, Bright Eyes, Dinosaur Jr., Bon Iver, Faye Webster, etc. Managed campaign budgets, internal and external cross-functional team communication, and project lifecycle execution.

- Prepared creative marketing plans across organic channels (Facebook, Instagram, X, TikTok) highlighting global catalog releases, reissues, anniversaries and archival content across four channels with approximately 10M impressions, 180K engagements for catalog posts over the year. Identified viral opportunities to prepare quick strategy for digital, radio, and sales teams.

- Oversaw operations, coordination, and rollout of original long-form content creation for Secretly Society Podcast including documentary audio series for DeYarmond Edison, as well as artist (Kevin Morby, Cherry Glazerr, Jamila Woods) and label founder (Dead Oceans, Numero Group) guest interviews.

- Partnered with Global Retail Marketing and Direct-to-Consumer (D2C) store to oversee production for big-box exclusives with Rough Trade, Cargo, Urban Outfitters, Target, Bandbox, Graffiti Records, Newbury, Turn Table Labs, Magnolia Record Club, Secretly Society Record Club, and artist exclusive stores. Identified opportunities for D2C sales and marketing of catalog alongside frontline campaigns, anniversary products, and overstock titles.

- Managed projects from launch to conclusion by understanding and identifying clients' learning needs, reviewing commercial success, problem-solving, and presenting GLG's services leading to a 150% growth within client project starts for my team from Q1 to Q3.

-Recruited custom experts company platform for specialized projects and individualized higher quality service to clients.
- Collaborated with my team and other internal stakeholders to deliver on research and market analysis needs to maximize commercial outcomes, and provide valuable insights to stay ahead of competing services for client retention.

- Coordinated cross-functional partners in Account Management, Recruiting, Business Development, Compliance, and Legal to maximize the overall client experience with a focus on high net-worth Fortune 500 Technology companies and over one million GLG in-network experts.

- Created creative strategy and social planners for label organic channels (Facebook,

Instagram, Twitter, TikTok) resulting in an increase of 15K followers. Collaborated with Sales, Licensing, and Project teams for launching and growing high profile releases including Brittany Howard, Black Pumas, My Morning Jacket, Primus, and King Gizzard & the Lizard Wizard. Oversaw creative initiatives for brand promotions including flyers, content creation, unboxing videos, virtual and IRL events, as well as venue partnerships.

- Liaison between label, artist management teams, promoters, physical sales and DSPs for 50+ album launches over three years of generating sustained growth and increased revenue by approximately 175%.

- Researched and reported tailored weekly digital and marketing analytics for senior management and artist teams to be up to date on engagement, sales, and performance across all social media and streaming platforms.

- Managed rotating intern program, including hiring, overseeing, and being the main point of contact for teaching and day-to-day workflows for up to five interns per semester.