Michelle Gonzalez

On-line marketplace serving independent retailers with the very best in small indie brands. - $50M annual revenue.

Manage a team of exceptional Account Managers to drive a positive and financially successful out-reach program.

• Increased sales revenue by developing and implementing strategic plans and setting performance goals for sales team.
• Reduced client attrition rates by designing customized retention strategies focused on delivering exceptional service experiences.
• Worked closely with VP of Growth, Marketing and Brand Success Teams to develop a cohesive retailer out-reach program to encourage retailers to explore new brands.
• Implemented a CRM to systematically engage with key retailers.
• Constructed a sales campaign that included: video conferencing, text messaging and traditional communication.

• Coached and mentored team of 100 independent sales representatives selling to 4,000 accounts.
• Lead and mentored team of customer service agents, ensuring exceptional service and account engagement.
• Developed new business pipeline of growth opportunities by building account strategies.
• Orchestrated and presented training for product launches, customer engagement and brand expansion.
• Developed relationships, negotiated licensing contracts, developed custom products, and launched licensed product lines.
• Key accounts included: QVC, Nordstrom, JoAnn Fabrics, The Paper Store, Vera Bradley, and Dillard's
• Established metrics for discounting, promotions, loyalty, and product performance.
• Negotiates pricing, trade agreements, and terms.
• Prepared monthly, quarterly, and yearly sales forecasts, reports, and periodic business reviews.
• Developed framework and wholesale sales guide for annual objectives, goals, strategies, and measures.
• Partnered with decision makers to identify new opportunities to attract customers and determine wholesale distribution segmentation strategy
• Collaborated within all levels ensuring inter-departmental team alignment with company interests and priorities
• Operated with marketing to drive brand initiatives, marketing campaigns, and execute brand collaborations.
• Enhanced employee performance by designing and implementing comprehensive training programs.

• Oversaw all sales generation for the start-up from 1998 to 2002. Re-engaged with the company in 2013.
• Coached, trained, and mentored 100 Independent Sales Representatives, serving 3,000 retailers
• Created noteworthy product training program for employee and representative on-boarding
• Managed a team of 8 in-house Account Managers, driving sales for independent retailers
• Key Accounts included: Anthropologie, QVC, Neiman Marcus, Sephora and Nordstrom.
• Evaluated the effectiveness of training programs using various assessment tools, providing valuable feedback for continuous improvement initiatives.

• Managed all sales activities for manufacturer and distributor of women's lifestyle handbags with $5M in annual sales
• Recruited and coached 21 Independent Sales Representatives and internal Account Managers
• Captured $4.5M in annual revenue, growing key accounts by 20%
• Boosted internal sales by 25% by restructuring Inside Account Management sales department
• Key accounts included: REI, Gander, Sports Authority, Eastern Mountain Sports and 1000 specialty accounts.

• Managed all sales activities for national and regional retail accounts for manufacturer and distributor of infant and children's hosiery/accessories with $100M in annual sales
• Produced $1M growth in national and regional partnership sales
• Consistently delivered $320K+ per annum from Carter's top-producing shoe and slipper account
• Generated $100K for regional retail chains through promotion and execution of fashion tight program
• Key accounts included: Babies R Us, Bed, Baby Depot, BuyBuyBaby
• Key licensing partnerships: Carter's, Oshkosh, Eddie Bauer, Jeep, and Goldbug.