Michelle Gonzalez
Miami,FL
Summary
Results-driven and team-oriented professional with extensive expertise in commercial management, specializing in the luxury hospitality sector. Recognized for strong leadership capabilities, adaptability in high-pressure environments, and a proven track record of driving success through innovative sales strategies, impactful promotions, and effective key account management.
Overview
14
14
years of professional experience
Work History
Business Development Manager
Custom Wood Services
Miami, FL
01.2024 - Current
- Enhanced sales volume through skilled support to both new and inactive customers.
- Represented the company at industry conferences, networking events, and trade shows to build brand awareness.
- Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Established new customer accounts using negotiation and sales closing abilities.
- Directed and coordinated products, services and sales activities.
- Resolved customer complaints regarding sales and service.
Sales Director
Beds2B Rewards
Miami, FL
01.2020 - 07.2023
- Participated in trade shows,Like FITUR, ANATO, CANCUN TRAVEL MART, and industry conferences to network and promote products.
- Negotiated contracts with vendors and distributors to optimize any market opportunities.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Designed and executed sales strategies across multiple channels to increase market share.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Presented sales proposals to prospective customers to build new opportunities.
Associate Director of Sales
Grand Velas Los Cabos
Los Cabos, Baja California Sur
05.2017 - 01.2020
- Market Expansion and Business Development
- Sales Reporting and Analytics
- Sales Strategy Development
- Oversaw regional and local sales managers and staff.
- Negotiated contracts with vendors and distributors to optimize supply chain processes.
- Facilitated and delivered presentations for account-specific meetings and conference calls.
- Established relationships with key customers in order to maintain loyalty and grow business volume.
- Directed and coordinated products, services and sales activities.
- Coordinated with the finance department to develop pricing strategies and manage invoicing issues.
- Established and maintained relationships with key clients to ensure high levels of satisfaction and repeat business.
Leisure Sales Manager
Melia Hotels & Resorts
Cabo San Lucas, Baja California Sur
01.2016 - 03.2017
- Collaborate with the marketing department to develop and execute promotional campaigns and sales initiatives
- Managing contracts and budgets for individuals and groups
- Enhanced sales volume through skilled support to both new and inactive customers.
- Coordinated with vendors to ensure quality of products and services provided.
- Conducted regular meetings with team members to review progress on goals and objectives.
- Prepared reports on sales figures, customer feedback, competitor activities.
- Participated in meetings with senior management in order to provide updates on progress towards goals.
- Assist in developing and executing projects for assigned market areas to increase sales activity, volume and profit.
Marketing Manager
Los Cabos Tourism Board
Los Cabos, Baja California Sur
01.2012 - 01.2014
- Digital Marketing strategy
- Brand Management
- Implemented customer loyalty programs that increased repeat business.
- Coordinated marketing events for showcasing product and service offerings.
- Marketed research and analyzed data to identify and define audiences.
- Monitored progress and submitted performance reports.
- Interviewed and hired talented individuals to add value to marketing team.
- Established effective working relationships with sales and agency leadership.
Cultural Representative
EPCOT- Disney World
Orlando, FL
01.2011 - 01.2012
- Hospitality and Food & Beverage Training.
- Participated in the planning and coordination of special events celebrating traditional holidays or festivals.
- Volunteer efforts for ongoing projects related to exposing regional cultures.
- Provided customer service support by responding promptly to inquiries from customers regarding local culture-related topics.
Education
DIGITAL MARKETING CERTIFICATE - Digital Marketing
Cornell University
New York, NY01.2024
BACHELOR'S DEGREE - TOURISM ADMINISTRATION
Universidad Del Golfo De California
MEXICO01.2010
Skills
- Public relations
- Revenue growth
- Sales leadership and training
- Competitive analysis
- Marketing campaign analysis
- KPI analysis
- Sales strategy development
- Contract negotiation
- Customer relationship management
- Sales forecasting
- Sales training
- Social media marketing
- Sales statistics analysis
- Sales training and leadership
- Goal setting and achievement
- Networking skills
Languages
- Spanish
- English
Affiliations
- Teaching yoga has allowed me to cultivate a deep sense of balance between my professional responsibilities and personal well-being.
- Through guiding others in mindfulness and movement, I have developed greater stress management skills, enhancing my ability to stay calm and focused in high-pressure work environments.
Timeline
Business Development Manager
Custom Wood Services
01.2024 - Current
Sales Director
Beds2B Rewards
01.2020 - 07.2023
Associate Director of Sales
Grand Velas Los Cabos
05.2017 - 01.2020
Leisure Sales Manager
Melia Hotels & Resorts
01.2016 - 03.2017
Marketing Manager
Los Cabos Tourism Board
01.2012 - 01.2014
Cultural Representative
EPCOT- Disney World
01.2011 - 01.2012
DIGITAL MARKETING CERTIFICATE - Digital Marketing
Cornell University
BACHELOR'S DEGREE - TOURISM ADMINISTRATION
Universidad Del Golfo De California
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