Michelle Goodwin
DeWitt,IA
Summary
Marketing, Project Management, Organized, Quality Control, Attention to Detail, Ability to Prioritize, Public Relations, Presentation Skills, Communications, Marketing Guru, Event Organizational Skills, Prioritization Skills, Internal and External Brand Engagement, Brand Integrity, Decision Making Skills, Analytical Skills, Team Supervision, and Project Management Skills. Authorized to work in the US for any employer
Overview
16
16
years of professional experience
Work History
Brand Engagement and Integration Manager
IMEG
03.2018 - Current
- Serves as brand champion and IMEG brand standard expert helping to ensure brand integrity both internally and externally
- Works within marketing and other departments to develop and execute internal brand engagement strategies
- Works with CMO and marketing team to create various brand messaging and marketing collateral to support client development and public relations – including service and project spotlight opportunities, brochures, banners, and promotional items
- Project manages all tasks that need to be completed within a marketing campaign, and social platforms.
- Ensures all marketing and communication assets are set-up in compliance with IMEG brand standards
- Manages new employee onboarding process
- Manages new firm onboarding and executes ongoing acquired firm integration tasks
Marketing Specialist
The HON Company
05.2015 - 11.2017
- Supports various processes to develop, implement and maintain marketing assets, communication materials and sales enablement tools
- Ensures communications are consistent and on brand
- Performs day-to-day functions of project management
- Oversees copywriting, design, layout and production of marketing campaigns
- Utilizes data to understand performance of marketing tactics
Marketing Specialist
Ascentra Credit Union
08.2007 - 04.2015
- Develops, manages design and implements new product launches and promotional collateral materials
- Ensures branding consistency
- Helps manage and create social media activity and posts
- Experience managing ad agency
- Manages, creates and implements both internal and external communications
- Measure and report the effectiveness of marketing, advertising and communications programs and strategies
- Assist with annual marketing and public relations strategic plan and budget development
Education
Bachelor of Arts - Marketing And Business Management
St. Ambrose University
Davenport, IA05.2007
Marketing And Business Managment
Scott Community College
Bettendorf, IASkills
- Marketing Strategies & Campaigns
- Corporate Communications
- Management
- Product Positioning & Branding
- Web & Print Content Development & Execution
- Development of Training Materials
- Public & Media Relations
- New Product Launch Collateral and Launch Plan
- Marketing Strategy
- Social Media Management
- Event Planning
- Digital Marketing
- Content Management
- Team Collaboration
Timeline
Brand Engagement and Integration Manager
IMEG
03.2018 - Current
Marketing Specialist
The HON Company
05.2015 - 11.2017
Marketing Specialist
Ascentra Credit Union
08.2007 - 04.2015
Bachelor of Arts - Marketing And Business Management
St. Ambrose University
Marketing And Business Managment
Scott Community College
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