Jojo Pennebaker
Vice President Of Content And Innovation
New York,NY
Summary
For over 25 years I have worked as an entrepreneurial storyteller and innovator. I have worked for the family business, myself, startups, and multi billion dollar conglomerates. All along the way I have been a team leader, driving client success through a combination of innovative content creation utilizing technical and product oriented solutions, which has led to a multitude of industry awards and recognition. I am passionate about what I do, and look forward to teaming up with a company that values innovation, collaboration and a never ending pursuit of better.
Overview
30
30
years of professional experience
Work History
VP, Content and Innovation
Firsttube Media
04.2020 - Current
- Partner with SVP of creative services to build and manage our agency creative and production work
- Led internal, and collaborated with external, teams in order to build systems and products to solve real world challenges in business and for our clients.
- Examples of our successes include; being first to market with innovative programming solutions for GrubHub, ABev, Traeger Grills, and Mastercard during the pandemic to help them connect with audiences and consumers. We established an ‘always on’ philosophy for our clients which helped them connect with audiences; generating longer term relationships between brand and consumer. We also pioneered ways to better measure the data metrics coming out of these programs, often in real time, so our clients could more accurately evaluate the successfulness of their campaigns.
- Currently, we have built customizable live media distribution systems for our clients to innovatively connect with consumers where they are watching rather than trying to have them come to brands.
- Some of our clients (both past and present) include: ABev, Bacardi, Grey Goose, Tito's Vodka, Grubhub, Mastercard, Traeger Grills, Chase, New Balance, Michelob Ultra, Progressive, HeyDude, Live Nation, Stella Artois, SkullCandy, and Google/YouTube
Founder and Owner
Jojo Pennebaker Creative
01.2010 - 01.2020
- Built my own boutique creative services company, which I ran for many years.
- The company built programming for a number of industries including pharmaceuticals, advertisers, marketers, music management and labels, sports promotions and leagues, television, and fashion.
- Some of our clients: Exit 9 Films, UFC, Top Rank Boxing, Oscar De La Renta, Netflix, The Artists Den, Embassy Row, EMI Records, SONY Music, Chai Vasarhelyi, Minassian Media, CGI - The Clinton Global Initiative, Genentec, Human Genome Project, Humira, MARS, Show Cobra/Love Live, Tourgigs, and others.
Founder & Partner
ESP Pictures
03.1998 - 04.2003
- Built a boutique creative services company catering to music labels, and television networks.
- The company built programming such as live events and episodic programming for both music labels and cable broadcasters.
- Some of our clients: BRAVO, SONY Music Group, UMG, Warner Brothers Music, The New Yorker, and others.
Intern and Program Director
Pennebaker Hegedus Films
01.1995 - 01.1998
- Spent many of my formative years from my teens to my twenties working on several feature documentaries.
- Developed leadership skills and a profound sense of the power of combining the technical and the creative processes in discovery and development. That knowing how things work can profoundly facilitate the creative process and vice-versa.
- Some of our projects: The War Room (Documentary), Searching for Jimi Hendrix, Startup.com, Down from the Mountain, Unlocking the Cage, PBS: Sessions at West 54th Street, AOL: Sessions@AOL, and others.
Education
Bachelor of Arts - Political Science And Media Studies
SUNY At Buffalo
Buffalo, NY 05.2001 -
Timeline
VP, Content and Innovation
Firsttube Media
04.2020 - Current
Founder and Owner
Jojo Pennebaker Creative
01.2010 - 01.2020
Bachelor of Arts - Political Science And Media Studies
SUNY At Buffalo
05.2001 -
Founder & Partner
ESP Pictures
03.1998 - 04.2003
Intern and Program Director
Pennebaker Hegedus Films
01.1995 - 01.1998