Michelle Gruman
Fort Worth,TX
Summary
Highly skilled and experienced production designer with extensive expertise in catalog production, packaging, creative project management, and merchandising with a proven ability to oversee complex projects from concept to completion, ensuring high-quality output and alignment with organizational goals. Adept at cross-functional collaboration, vendor management, and budget oversight, with a track record of delivering impactful visual content across print and digital platforms.
Overview
26
26
years of professional experience
Work History
Traffic Coordinator - Sample/Catalog Manager
Williamson-Dickies Mfg. Company
01.2019 - Current
- Produced 26 seasonal catalogs for both the U.S and Canada, ensuring all deliverables were completed on schedule and in alignment with the go-to-market calendar, while maintaining brand consistency and timely execution
- Partnered with sales operations to create sales collateral for bi-annual sales meetings
- Collaborated with the wholesale marketing team to design in-store signage for key account rollouts
- Led project initiatives for the creative team, conducting RFPs for project management systems, print production, DAM (Digital Asset Management System) and photography studio partnerships. Successfully implemented winning system/vendors
- Managed the procurement, tracking, and verification of seasonal production samples, ensuring accuracy, quality, and availability for catalog and lifestyle shoots, and model fittings
- Collaborated with vendors like C3 Premedia and SGK for web and catalog imagery production planning
- Reviewed and edited photo and video content for websites, print and digital channels
- Effectively managed and forecasted a $3.2–$4.3 million annual creative budget, ensuring cost efficiency and high-quality outcomes
- Approved and managed vendor invoices, ensuring accuracy and alignment with budgetary guidelines and project requirements
Production Manager
Williamson-Dickies Mfg. Company
01.1999 - 01.2019
- Directed all phases of catalog production, from concept and design to press checks, working closely with sales and merchandising teams to ensure alignment with seasonal business objectives.
- Oversaw inventory for catalogs and other collateral materials in the warehouse
- Managed production samples for lifestyle, catalog and web photoshoots, coordinating shipments across the U.S and interationally
- Oversaw photography for catalog, including lifestyle and flat product imagery
- Effectively managed and forecasted a $3.2–$4.3 million annual creative budget, ensuring cost efficiency and high-quality outcomes
- Approved and managed vendor invoices, ensuring accuracy and alignment with budgetary guidelines and project requirements
Skills
- Catalog Production & Pagination
- Production Design (Print & Digital)
- Photography Editing
- Mac/Windows Proficient
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project Management Tools (Wrike, Microsoft Teams)
- Digital Proofing Software
- Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
- Concur Expense Management
- MAP Budgeting
- Digital Asset Management (Brandfolder)
- Flex PLM
- B2B Elastic PlumRiver
Accomplishments
- Managed an on-model web photography shoot from casting to final execution, delivering the project $25,000 under budget without compromising quality.
- Played a key role in improving creative operational efficiency during the pandemic in a remote setting by implementing Microsoft Teams, positively impacting creative operations and boosting team utilization with enhanced processes and collaboration post-COVID.
- Spearheaded initiatives to modernize digital proofing and editing processes for web imagery.
Timeline
Traffic Coordinator - Sample/Catalog Manager
Williamson-Dickies Mfg. Company
01.2019 - Current
Production Manager
Williamson-Dickies Mfg. Company
01.1999 - 01.2019
Similar Profiles
JESSICA MATAJESSICA MATA
Warehouse Worker at Williamson-Dickies Mfg. Co.Warehouse Worker at Williamson-Dickies Mfg. Co.
Shannon ThackerShannon Thacker
Vendor Compliance Manager at Dickies, A VF Outdoor CompanyVendor Compliance Manager at Dickies, A VF Outdoor Company
Laurie BirrLaurie Birr
Demand Planning Manager at Dickies, a VF CompanyDemand Planning Manager at Dickies, a VF Company
Elisa KisorElisa Kisor
Patient Access Representative at Medmark Treatment CenterPatient Access Representative at Medmark Treatment Center
Jenny GorackeJenny Goracke
C.N.A at Crowley Nursing RehabilitationC.N.A at Crowley Nursing Rehabilitation