MICHELLE HAUDRICH
Regional Account Manager / Event Executive
Tampa,FL
Summary
Productive Account Manager / Events Executive offering 20+ years of experience leading widely diverse, high-impact events. Dedicated to customer focus, clear communication, and satisfied experiences. Documented strengths in building and maintaining relationships with diverse range of stakeholders in fast-paced settings.
Some highlights include, managed over 300 clients and events that generated over $22 million dollars and included over 12,000 attendees. Gained national media / brand awareness for multiple clients, such as when 100+ couples were married in St. Louis, under the Arch, on a freezing cold, snowy Valentine’s Day morning. With extensive experience working in media, event planning, public relations and marketing, my team won a CMA (Country Music Association) Award for Major Market Radio Morning Show in 2021.
Overview
25
25
years of professional experience
Work History
Regional Account Manager
Over The Edge, USA
Remote
02.2018 - Current
- Reviewed orders and client requests to streamline delivery services and resolve material shortages.
- Communicated by phone, email and traveled for face to face contact for hundreds of accounts.
- Designed and organized product packages for presentations to 300+ clients.
- Built relationships with customers and community to promote long term business growth.
- Trained new employees on customer service and organizing strategies.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Onboarded new clients through established sales and implementation cycle.
- Communicated with assigned accounts, set expectations and negotiated priorities.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Director of Special Events / Corporate Giving
Dollar Energy Fund
Pittsburgh, PA
08.2008 - 07.2016
- Created large scale media events from conception to completion
- Organized annual solicitation drive for pledges of ongoing, support from corporations
- Maintained records of contributors, grants received and prepares letters of appreciation to be sent
- Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Managed venue, labor and technical efforts of internal and external partners to successfully execute 8-11 events per year.
- Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported 50+ team members and volunteers.
Radio Cluster Marketing Director
Mainline Broadcasting
Richmond, VA
08.2007 - 07.2008
- Created innovative strategies to drive customer engagement.
- Developed and implemented marketing and communications plans for a media company.
- Developed and presented annual and quarterly marketing plans and reports to CEO and shareholders.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
Executive Producer
Bonneville International, CBS, Cox, IHeart
St Louis, Richmond, VA, Tampa,, Columbus, OH
05.1998 - 07.2007
- Planed, wrote, edited, directed, and produced all activities involved with on-air marketing and promotion, including station and program promotion, station ID's, public service announcements, fillers, image spots, fundraising campaigns and other related materials
- Utilized networking skills to build and retain external relationships with local and national contacts that can be used for on-air content.
- Coordinated on-air promotional efforts with radio, print and television to grow awareness.
- Generated leads through cold calling, networking and social media.
- Supervised creation process to verify on brand, impactful and relevant content.
- Implemented quality control measures to verify compliance with artistic and technical standards.
Marketing / Promotion Diretor
Cox Communications
Richmond, VA
04.2000 - 07.2006
- Managed day-to-day functions of promotion and marketing departments.
- Collaborated with sales staff to plan campaigns.
- Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes.
- Wrote engaging and creative press releases for each promotion.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Built, maintained and managed the station image through a wide variety of communications-related items including, but not limited to: publications, press releases, special event coordination and website management.
- Created and implemented strategies for all on-air marketing activities.
Account Executive
EZ Communications, CBS
12.1997 - 05.1998
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Prospected new clientele through networking, cold calling, canvassing and referrals.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Education
Studied Business Administration, Communications Management
Robert Morris University
Skills
- Monthly Reconciliations
- Public Speaking
- Customer Relationship Development
- Customer Relationship Management (CRM) Software
- Brand Visibility
- Client Relations and Retention
- Coaching and Training
- Producing Special Events
- Content Development
- Research Skills
- Broadcast Media
Accomplishments
- Constructed a multi-room house made entirely of ice in downtown Pittsburgh to generate over $400,000.00 in corporate support.
- Received national exposure and $20,000 in donations after partnering with Sarris Candy and KDKA radio Pittsburgh to auction off a deflated chocolate
football after the NFL "Deflategate" scandal. - Consulted on 50+ successful events each year since 2018.
Timeline
Regional Account Manager
Over The Edge, USA
02.2018 - Current
Director of Special Events / Corporate Giving
Dollar Energy Fund
08.2008 - 07.2016
Radio Cluster Marketing Director
Mainline Broadcasting
08.2007 - 07.2008
Marketing / Promotion Diretor
Cox Communications
04.2000 - 07.2006
Executive Producer
Bonneville International, CBS, Cox, IHeart
05.1998 - 07.2007
Account Executive
EZ Communications, CBS
12.1997 - 05.1998
Studied Business Administration, Communications Management
Robert Morris University