Michelle Henderson
Port Saint Lucie,FL
Summary
Experienced Salesperson with a demonstrated history of working in the textiles industry. Skilled in Advertising, Sales, Event Management, Management, and Leadership. Strong sales professional with a Bachelor’s Degree focused in Marketing from Florida Atlantic University.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sales Consultant
Sysco South East Florida
02.2018 - Current
- Advised customer on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products to help grow their business or provide labor solutions.
- Provided sales and customer service assistance to help drive traffic to their establishment
- Developed long-lasting customer relationships by consistently exceeding expectations with exceptional service and product selection.
- Attended weekly training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.
- Exceeded quota expectations consistently through diligent prospecting efforts and effective pipeline management techniques.
- Efficient in Salesforce and the Hello to Goodbye sales process.
Sales Representative
Unifirst Corporation
06.2017 - 02.2018
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
Marketing Manager
Sothern Eagle Distributing
06.2015 - 05.2017
- Responsible for forecasting and allocating an annual marketing/print budget in regards to print, radio, community philanthropy, corporate social responsibility, social media and website.
- Execute positive media presence through press releases and social media
- Responsible for all Corporate Social Responsibility programming
- Created and maintain Company Newsletter monthly
- Responsible for reviewing, presenting and executing all charity involvement for Southern Eagle and The Peter W. Busch Family Foundation
- Responsible for hiring, training and booking Promotional Representatives to promote SED portfolio and create excitement during events.
On-Premise Sales Representative
Southern Eagle Distributing
07.2013 - 06.2015
- Increased market share in territory by 3% through superior customer relationships.
- Increased market tap share from 48% to 56% while on the route
- Developed lasting relationships with retailers and Southern Eagle Distributing
- 2014 Salesperson of the year for entire company.
- Conducted multiple classes within retailers establishment in order to educate their staff on SED portfolio, resulting in higher sales for SED brands
- Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
- Performed regular reviews of account portfolios to identify upselling opportunities that led to increased revenues.
Inside On-Premise Sales Representative
Southern Eagle Distributing
11.2012 - 06.2013
- Addressed customer concerns promptly and professionally, resolving issues efficiently while maintaining satisfaction levels.
- Provided exceptional customer service to ensure repeat business from satisfied customers.
- Conducted regular customer visits to maintain relationships, foster loyalty, and identify new opportunities for growth.
Marketing Intern
Southern Eagle Distributing
04.2012 - 11.2012
- Assisted in purchasing advertisements via AB Marketing for media outlets.
- Utilized the laid in cost report to generate accurate sales numbers for the 2012 SED Marketing budget.
- Acquired basic design knowledge in Adobe Photoshop & Illustrator to update sell sheets for new and existing brands for our upcoming beer fests.
- Assist and produce signage in our Graphic Design Dept such as shelf tags, account signage and event banners.
- Assisting in the planning of the SED 2012 Christmas Party with logistics, entertainment and schematics.
- Volunteering for Treasure Coast Beer Festival/NFL Wholesaler Tailgate to build relationships with Southern Eagle staff.
- Assisted in gaining our title sponsor, Ford, for the Bud Light Bull Riding & BBQ Festival.
Bar Manager
Mulligans Bar & Grill
11.2010 - 11.2012
- Closed out cash register and prepared cashier report at close of business.
- Created weekly bar schedule for all bartenders
- Oversaw maintenance tasks for the bar area, ensuring a clean and safe environment for patrons at all times.
- Mentored and trained bar staff members to ensure exceptional customer service standards.
- Placed beer, wine and liquor orders on a weekly basis.
- Completed monthly inventory.
- Hosted staff training with LTO bar menu to ensure proper explanation & garnishing of cocktails.
Otback Steakhouse
Bartender
01.2007 - 11.2010
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Education
Bachelor of Science - Marketing
Florida Atlantic University
Boca Raton, FL05.2014
Associate of Arts - Accounting
Indian River State College
Ft. Pierce, FL06.2009
Skills
- Time Management
- Customer Relationship Management
- CRM proficiency
- Product and service knowledge
- Objection handling
- Prospecting skills
- Consultative Sales
- Customer liaison
- Territory Management
- Customer Relationship Building
- Sales consultation
- Customer Retention
Certification
Cicerone Beer Sever Certification
Cicerone Certification issued on June 2016
Credential ID 297816
Additional Information
March of Dimes Executive Leadership Team
Jun 2016 - June 2018 · 2 yrs
- The objective for The March of Dimes Treasure Coast South Chapter is to raise $285,000 from our local area to fund programs and research toward the March of Dimes mission of improving the health of babies.
- Attend all March for Babies events including: Monthly meetings, Kickoff and March for Babies
- Represent March of Dimes Treasure Coast South Chapter
- Increase March for Babies sponsorship or team revenue within own company
- Identify 4-6 new companies for corporate sponsorship of March for Babies and/or participation as a team.
Treasure Coast Food Bank Volunteer Coordinator
Sep 2016 - Sep 2017 1 year
Poverty Alleviation
- Coordinated a Southern Eagle Distributing employee volunteer day with the Treasure Coast Food Bank in order to help package food for their mobile pantry, school pantry and backpack programs.
- Over 100 employees, and their families came out to donate their time.
- Packed over 15,000 of food which equates to roughly 12,500 meals.
Timeline
Sales Consultant
Sysco South East Florida
02.2018 - Current
Sales Representative
Unifirst Corporation
06.2017 - 02.2018
Marketing Manager
Sothern Eagle Distributing
06.2015 - 05.2017
On-Premise Sales Representative
Southern Eagle Distributing
07.2013 - 06.2015
Inside On-Premise Sales Representative
Southern Eagle Distributing
11.2012 - 06.2013
Marketing Intern
Southern Eagle Distributing
04.2012 - 11.2012
Bar Manager
Mulligans Bar & Grill
11.2010 - 11.2012
Otback Steakhouse
Bartender
01.2007 - 11.2010
Bachelor of Science - Marketing
Florida Atlantic University
Associate of Arts - Accounting
Indian River State College
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