Seasoned writer, journalist, and author with 15+ years of experience writing news articles, public relations, columns and manuscripts is searching for a place to contribute communications expertise as a writer and editor. Returning to the workforce after several years as a stay-at-home mom. During this time, I’ve crafted content and performed media relations and public relations for school organizations and written a book.
Hi, I’m
MICHELLE HENDERSON
Communications Expert
Indiana,IN
Summary
Overview
20
years of professional experience
Work History
Bravo Performing Arts
Public Relations (Volunteer)
08.2016 - 05.2018
Job overview
- Wrote press releases and social media content for campaign resulting in positive voting at polls.
- Assisted in developing media strategies and campaigns for client needs.
- Prepared social media posts and videos with eye for viral content strategies.
- Built and maintained relationships with 3 media outlets and 4 journalists.
- Self-motivated, with strong sense of personal responsibility.
- Skilled at working independently and collaboratively in team environment.
Concordia University Chicago
Journalism Teacher
06.2011 - 07.2013
Job overview
- Developed 8 journalism courses including News Writing, Arts Reporting, New Media Journalism, Feature Writing, and Public Relations
- Managed weekly student newspaper of 15 student journalists, acquired production vendors, adhered to $4000 per month production and distribution budget.
- Trained students in journalistic and persuasive writing.
- Proved successful working within tight deadlines and fast-paced environments.
- Cultivated interpersonal skills by building positive relationships among students.
Concordia University
College Media Advisor
06.2011 - 07.2013
Job overview
- Advised 15 student journalists academically on producing articles and photos for digital and print media.
- Mentored 15 students weekly on topic selection, appropriateness of articles and timeliness.
- Developed and executed yearly budgets to produce media output.
University of Texas
Public Relations Specialist
09.2012 - 06.2013
Job overview
- Assisted with marketing strategy development to increase public awareness.
- Wrote 20 press releases for routine use and crisis management.
- Created position statements and communications based on objectives.
- Raised brand awareness through 3 major marketing campaigns.
Healthy Directions
Associate Managing Editor
04.2008 - 07.2008
Job overview
- Coordinated copywriting, creative strategies, brand, advertising campaigns, and content development.
- Edited monthly subscription newsletters for 500,000+ subscribers.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked well in team setting, providing support and guidance.
BSI Inc
Managing Editor
01.2004
Job overview
- Managed freelance editorial team, coordinated 10 remote workers to meet monthly deadlines.
- Prepared, rewrote, and edited 8 to 10 pieces to improve readability and impact.
- Handled final proofreading, copy editing and revision functions for deliverables.
The University of Maryland
Public Relations Specialist and Program Coordinator
01.2002 - 01.2004
Job overview
- Crafted marketing materials for 5 projects to enhance public awareness of special events.
- Assisted in creation, launch and global marketing of one new cultural arts program.
- Created report on art history for National Gallery of Art, prompting new scholarship initiatives of $100,000.
The Herald-Times
Entertainment Reporter and Columnist
01.1998 - 01.2002
Job overview
- Researched and analyzed hundreds of newsworthy events, trends and issues and wrote 5 stories per week, adhering to strict deadlines.
- Participated in weekly editorial meetings to generate story ideas.
- Coordinated with 10 photographers, videographers and graphic designers to supplement stories with multimedia content.
Education
DePaul UniversityChicago, IL
Integrated Marketing Communications Certificate:
Digital Marketing Communications from Digital Communications And Media
04.2020
University Overview
University of TexasAustin, TX
PhD ABD from Mass Communications
05.2013
University Overview
Indiana University BloomingtonBloomington, IN
Master of Arts from Journalism
05.2013
University Overview
Indiana University BloomingtonBloomington, IN
Bachelor of Science from Marketing
05.1983
University Overview
Skills
- Exceptional Writer
- News and Feature Writing
- Creative Content
- Social Media Content
- Copywriting and Editing
- Editorial Content Management
- Public Relations and Marketing Expertise
- Corporate Newsletters
- SEO Principles
- Social Media Platforms
- Print Media Expertise
- Video Storytelling
Additional Information
Additional Information
Core Proficiencies
Writer
- Wrote weekly features, news articles, and columns for a daily news organization with 50,000+ circulation, adhered to strict deadlines.
- Wrote a 400-page manuscript (memoir) currently being shopped for an agent.
- Wrote variety of PR pieces including press releases and corporate newsletters.
- Produced content for institutional videos and crafted a range of materials including professional speeches, brochures and white papers.
Public Relations
- Coordinated media campaigns utilizing content messaging, SEO, marketing and analytics.
- Crafted marketing materials including press releases, position statements, and corporate communications to increase brand awareness and fundraise.
- Used Canva, iMovie, iPhoto, Illustrator and Photoshop to create salient messages, used Facebook, Instagram and Twitter as tools for digital and social media marketing.
- Conducted media buys and handled media relations for press coverage.
- Created content for speeches, newsletters, press releases and white papers.
Timeline
Public Relations (Volunteer)
Bravo Performing Arts
08.2016 - 05.2018
Public Relations Specialist
University of Texas
09.2012 - 06.2013
Journalism Teacher
Concordia University Chicago
06.2011 - 07.2013
College Media Advisor
Concordia University
06.2011 - 07.2013
Associate Managing Editor
Healthy Directions
04.2008 - 07.2008
Managing Editor
BSI Inc
01.2004
Public Relations Specialist and Program Coordinator
The University of Maryland
01.2002 - 01.2004
Entertainment Reporter and Columnist
The Herald-Times
01.1998 - 01.2002
DePaul University
Integrated Marketing Communications Certificate:
Digital Marketing Communications from Digital Communications And Media
University of Texas
PhD ABD from Mass Communications
Indiana University Bloomington
Master of Arts from Journalism
Indiana University Bloomington
Bachelor of Science from Marketing
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