Michelle Hite
Laguna Niguel,CA
Summary
Highly analytical and data-driven e-commerce professional with hands-on experience overseeing website experience and online sales. Skillful in leading product road maps, troubleshooting online website issues, optimizing website functionality, and developing campaigns. Results-oriented professional possessing great grasp of user experience, merchandising and web analytics paired with thorough knowledge of site content and SEO. Detailed understanding of e-commerce operations, digital marketing tactics, program and project management.
Overview
14
14
years of professional experience
Work History
Senior Global eCommerce Manager
PADI WORLDWIDE
09.2022 - Current
- Define and execute e-commerce strategy for eLearning, Certification Cards and PADI Gear as it relates to traffic acquisition, sales and conversion
- Develop and manage product road map with Product & Tech teams from product scope, architect solution, testing and delivery
- Manage onsite merchandising program for key products across digital platforms including Shopify, Drupal and Commerce Tool
- Develop and lead team on website content strategy and UX flow to ensure the site is optimized for SEO and conversion
- Directly manage website, SEO and affiliates digital marketing channels
- Report on sales performance and deliver forecasts for key business units, while tracking website KPIs
- Increased Certification Card revenue by +55% through e-commerce merchandising and cross-promotional strategy
- Increased gross profit for PADI Gear by +47% with pivot in product development strategy
Senior Global eCommerce and Site Experience Manager
TOO FACED COSMETICS
03.2018 - 08.2022
- Strategize and manage Site Experience road map including; new functionality, optimizations and 3rd party integrations
- Manage site developers backlog, ensuring prioritization, scope and timely delivery is upheld
- Lead site experience and merchandising strategy to launch e-commerce campaigns
- Collaborate with digital marketing and analytics teams to develop promotional calendar based on monthly sale goals
- Perform maintenance and QA to ensure optimal conversion paths from entry to check-out
- Manage site merchandiser, overseeing strategic merchandising plan, sku set-up, product and category page creation and on-going optimizations
- Work with SEO partners to ensure relevant product information across site and technical SEO optimizations are implemented
- Partner with global affiliates to advise and liaise on flagship marketing strategy for acquisition, retention and conversion
- Site Projects include; Site Re-platform & Redesign, Global sites, Shade Finder, Gift Guide, Virtual Bundles, Quick View, Campaign landing pages, etc.
eCommerce Site Experience & Project Manager
URBAN DECAY COSMETICS
06.2016 - 02.2018
- Oversee site operations; managing site experience from digital assets, site content, promotional set-up and development projects
- Own all Digital engineering projects from creation to completion - scope, project objectives, timeline and managing stakeholders
- Plan and execute new product launches and activations
- Manage on-going requests for site assets and content with creative teams; including kick-off, asset details and prioritization
- Oversee site merchandising partner, providing merchandising content plan, product and promotional details and ensuring proper set up and QA
- Manage engineer support partners and tickets, providing final UAT and approval
- Site Projects include; Virtual Try-on & CRM integration, Engraving, Store locator, Live chat, Refer a friend, Campaign landing pages, etc.
Digital Marketing Account & Project Manager
LUCID FUSION
10.2013 - 05.2016
- Manage client accounts and retain ongoing relationships through communicating project status, managing expectations, and providing proactive account recommendations
- Concept and plan framework for digital marketing, advertising and social media initiatives
- Manage and collaborate with contractors, vendors and internal teams to ensure project goals are met; includes website builds, app development, CRM campaigns, landing pages, etc
- Budget, create scopes of work and schedules for new projects
- Plan, prioritize and allocate resources for multiple projects, exhibiting flexibility and ability to adjust project plans
- Perform budget analysis throughout project lifespan and report on project performance
- Work with Accounting team to manage project invoices and expenses
- Monitored project progress, identified risks and took corrective action as needed
Marketing Coordinator, International
GUTHY|RENKER
09.2012 - 09.2013
Marketing Coordinator
INTEGRATED MARKETING SERVICE
06.2011 - 08.2012
Client Services Coordiantor
INTEGRATED MARKETING SERVICES
06.2010 - 05.2011
Education
Double Major in Marketing and Business Administration -
UNIVERSITY OF SAN DIEGO
San Diego, CA05.2010
Skills
- E-commerce, merchandising, user experience, digital marketing strategy and execution
- Strong project management and organizational skills with focus on website and digital
- Shopify, Commerce Tools, Drupal, Demandware and NetSuite platform experience
- JIRA, Basecamp, Wrike experience
- Front-end and back-end development knowledge
- Creative Agency and Brand experience
- Team development
- PC and Mac proficient: Microsoft Word, Excel, PowerPoint, Publisher, Outlook/Entourage
Hobbies and Interests
- Travel
- Food
- Beach
- Hiking
- Kids
Timeline
Senior Global eCommerce Manager
PADI WORLDWIDE
09.2022 - Current
Senior Global eCommerce and Site Experience Manager
TOO FACED COSMETICS
03.2018 - 08.2022
eCommerce Site Experience & Project Manager
URBAN DECAY COSMETICS
06.2016 - 02.2018
Digital Marketing Account & Project Manager
LUCID FUSION
10.2013 - 05.2016
Marketing Coordinator, International
GUTHY|RENKER
09.2012 - 09.2013
Marketing Coordinator
INTEGRATED MARKETING SERVICE
06.2011 - 08.2012
Client Services Coordiantor
INTEGRATED MARKETING SERVICES
06.2010 - 05.2011
Double Major in Marketing and Business Administration -
UNIVERSITY OF SAN DIEGO
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