Michelle Summaiya Hummel
Chief Marketing Officer
Cincinnati,OH
Summary
2X Winner of Cincinnati’s Business Person of the Year and Nominated for the Woman-Owned Business of the Year! Published author of three books in my series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, sharing my best-kept secrets available on Amazon. A passionate Internet Marketer with 15+ years of successful online marketing experience. I also hold a valuable Internet Marketing Degree - however with the ever-changing world of online marketing, I strive to learn something new every day.
Overview
15
15
years of professional experience
Work History
Founder of Marketing Consulting Company
Web Strategy Plus
Cincinnati, OH
11.2010 - Current
- Created organization's mission and vision statements for use by employees.
- Created and monitored promotional approaches to increase sales and profit levels.
- Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across industry operations.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Developed insights on marketing campaigns to assess performance against goals.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading digital marketing partners.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Education
Digital Marketing Degree - Marketing
Cincinnati State Technical And Community College
Cincinnati, OHSkills
- Operations Start-Up
- Trade Show Coordination
- Effective Communicator and Public Speaker
- Cross-Departmental Alignment
- Contract Negotiation
- Marketing Strategy Development
- Product Development Consultations
- Entrepreneurial and Innovative
- Marketing Program Management
- Strategic Planning and Alignment
- Executive Leadership
- Performance Assessment
- Strategic Planning
- Policy and Procedure Development
- Strategic Vision
- Campaign Performance Tracking
- Marketing Consulting
- Leadership and People Development
- Google Analytics
- Employee Motivation and Performance
- Integrity and Transparency
- Team Engagement
- Succession Planning
- Strategic Partnership
- Lead Generation Campaigns
- Analytics and SEO
- Content Curation
- Product Roadmaps
- Google AdWords
- Social Media Campaign
- Raising Capital
- Corporate Strategy and Development
- Adaptable and Flexible
- Online Presence Monitoring
Timeline
Founder of Marketing Consulting Company
Web Strategy Plus
11.2010 - Current
Digital Marketing Degree - Marketing
Cincinnati State Technical And Community College
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