MICHELLE JENNINGS
Austin
Overview
2026
2026
years of professional experience
Work History
Co-Founder
TRUCKER HAT BOOTS
Austin
2025 - Current
- Co-Founder of early-stage consumer brand, directing marketing and sales operations through brand development, customer targeting, and foundational go-to-market planning.
MBA Product Marketing Intern
SONATYPE
Austin
2025 - 2025
- Contributed to execution of a company-wide brand refresh by writing product page content, co-developing wireframes, and updating HubSpot pages to align with new visual and messaging standards
- Conducted multiple win/loss analyses across products and regions to uncover buyer trends and deliver strategic insights that inform product positioning and GTM decisions
- Analyzed HubSpot email performance data and delivering strategic recommendations to improve key metrics including CTR, conversions, and overall campaign effectiveness
MBA Intern, Global Insights & Analytics
VISA
San Francisco
2024 - 2024
- Developed an AI/ML-driven tech stack that transformed Visa's brand tracking system, projected to boost insight delivery efficiency by over 40% and enable faster, data-driven decisions across global marketing
- Led consumer segmentation research that guided high-impact strategic decisions across audience targeting initiatives
MBA Marketing Consultant
DOLLAR GENERAL
Austin
2024 - 2024
- Developed and presented full-funnel GTM strategy for a new retail offering, earning endorsement from CMO
- Led creative development and strategic vision of key campaign for GTM strategy, including 15 in-store and digital ads
MBA Strategy Consultant
PWC STRATEGY&
Austin
2023 - 2023
- Conducted market analysis of 10 innovative clean energy initiatives and presented findings to client leadership
Marketing Associate, Clean Skincare and Beauty
FINE LINE
Austin
2022 - 2023
- Designed marketing initiatives that resulted in a 20% increase in brand recognition and expanded our network
- Produced 10 video tutorials and 40 spotlights on Instagram account, leading to a 25% boost in user engagement
Sr. Associate, Insights
INTERNATIONAL REPUBLICAN INSTITUTE (non-partisan)
DC
2019 - 2021
- Spearheaded a $500K procurement project to implement a secure global data system spanning 62 countries, managing vendor coordination and overseeing direct reports
- Led data literacy initiatives for 60 international leaders through 20 boot camps, resulting in 28 long-term projects and enhanced global program evaluation efforts
- Collaborated with the IRI team on the Colombian government's response to Venezuelan migration crisis and traveled to Colombia to execute first digital retrieval of data regarding refugees' immediate needs to identify gaps in resources
- Leveraged Power BI to synthesize refugee data and present actionable insights to the VP of Colombia, leading to a 25% improvement in resource allocation efficiency and informing the management of $1M+ in program budgets
- Co-created and taught the first ever Power BI class for 80 IRI staff members
Education
Master of Business Administration -
THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business
Austin, TX05.2025
Bachelor of Arts - International Affairs, concentration in Latin America and Development Studies, Minor: Economics
LAFAYETTE COLLEGE
Easton, PATimeline
Co-Founder
TRUCKER HAT BOOTS
2025 - Current
MBA Product Marketing Intern
SONATYPE
2025 - 2025
MBA Intern, Global Insights & Analytics
VISA
2024 - 2024
MBA Marketing Consultant
DOLLAR GENERAL
2024 - 2024
MBA Strategy Consultant
PWC STRATEGY&
2023 - 2023
Marketing Associate, Clean Skincare and Beauty
FINE LINE
2022 - 2023
Sr. Associate, Insights
INTERNATIONAL REPUBLICAN INSTITUTE (non-partisan)
2019 - 2021
Master of Business Administration -
THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business
Bachelor of Arts - International Affairs, concentration in Latin America and Development Studies, Minor: Economics
LAFAYETTE COLLEGE