Michelle Johnson
Fairfax,Iowa
Summary
Ambitious event marketer skilled in planning high-visibility events to drive organizational growth. Expertise in building relationships with vendors, event service and logistics partners. Strong prioritization abilities with success in managing conflicting event needs. Proactive at managing risks and potential problems. Adept at establishing new communication pathways across disciplines and departments by leveraging my unique skillset and experiences to cultivate key relationships and foster collaboration partners throughout the organization.
Overview
23
23
years of professional experience
Work History
Marketing & Events Coordinator
Kuvare US Holdings, United Life Insurance Company
Cedar Rapids, Iowa
01.2021 - Current
- Marketing project manager for a team of seven
- Streamlined existing project management workflow, increased team efficiency by implementing targeted automations for project intake with Outlook to Jira Integration
- Created project management automations for basic repetitive tasks as outlined in the best practices for project managers using Jira
- Created event in a box program to support Sales Directors attending industry tradeshows and events
- Facilitated graphics, event shipping coordination, and partnered with various tradeshow vendor partners (Grit Expositions and Alliance Expositions) for the top-tier industry events
- Increased sales director participation and grew program support from five events in 2021, to sixty-five events in 2023
- Increased booth traffic by offering a prize incentive
- Provided a QR code poster at the booth and tracked new leads by creating a sign-up landing page through Constant Contact and Robly email platforms
- Exported the list of attendees that participated in the sign-up as an Excel list and collaborated to create a Salesforce campaign to track Return on Investment by tracking the number of prospects captured at the booth
- Set a goal to capture at least ten prospects with one or more prospects converted to qualified leads
- Lastly, the Sales Representative would contact the leads by phone or opt to execute an email post-event and follow-up with the prize winner.
Sales & Marketing Specialist
PIP Marketing, Signs & Print
Iowa City, Iowa
01.2019 - 10.2021
- Support the outside sales consultant by nurturing smaller clients, generating new leads, and facilitating all prepress design work
- Prepare graphics and video in Photoshop and Premiere for weekly social media posts featuring finished work produced for clients, new products, testimonials, and/or photos of events attended on behalf of PIP
- Initiated PIP’s Google AdWords campaign, SEO strategy, Google Posts, Facebook Ads, Best of the Corridor Campaign, Trailer Sign Campaigns, Bicycle advertising campaign partnership
- Designed CBJ banner ad & wrote corresponding PIP news article for CBJ, Locals Love Us campaign, Best in the Corridor email campaign, established yearly ongoing project management schedule with corresponding social media posts, email, & community events calendar along with presenting warm leads & campaign statistics to sales team on a weekly basis
- Graphic Designer
- Duties included: prepress file checks, troubleshooting file formatting and rendering errors, provided feedback to clients to modify the print files to streamline printing to the digital or offset presses, design layout, preparing artwork & databases received from clients for post office mailings using Printshop Mail 7.0, and sending complex print files to production team through the Fiery print server
- Researched online payment solutions due to increased sales and increasing demand to accept payments through the website in 2020, during the pandemic
- Presented a PIP corporate vendor partner solution to fill a gap in accepting payments digitally
- Created a business proposal and presented the business use case to PIP leadership and provided data to support how the addition of online bill pay would streamline operations
- Offering customers the ability to pay invoices through the website and accept credit card payments online through franchise partner, Stripe payment services decreased overdue payments by 20 percent.
Associate Teacher
Linn-Mar High School
Marion, Iowa
03.2014 - 01.2019
- Teaching algebra concepts, math goals, and conducting review sessions to improve skill deficits
- Teaching strategies to students on an Individualized Education Program (IEP) who have attention deficit hyperactivity disorder, high functioning autism spectrum disorder, or other various learning disabilities
- Teaching students using the latest technology, point of contact for technology department
- Set up printers on the network for the special education department
- Run network cables and set-up voice over IP phones at teacher workstations
- Promoted to part-time associate teacher at Compass alternative high school and flexed as the administrative assistant for credit recovery program at the high school.
Paraeducator
College Community Schools
Cedar Rapids, Iowa
08.2009 - 03.2014
- Worked as a classroom paraprofessional at Prairie Creek Intermediate and Prairie Ridge Elementary
- Assisted students in the classroom setting
- Worked with students with behavior disorders and autistic spectrum disorders
- Taught social skills, math, reading and social studies in small groups and charted data daily for IEP’s
- Conducted biweekly performance monitoring of IEP goals for IEP teachers
- Worked as a substitute paraprofessional for the district
- Taught technology classes for kindergarten through fourth grade
- Filled other temporary roles within the district ranging from security, teaching, and clerical roles
- Participated in the TEACCH Training Autism Program through Grant Wood AEA in 2012.
Insides Sales, Financial Assistant, and Graphics Coordinator
The Gazette
Cedar Rapids, Iowa
06.2006 - 02.2009
- Graphics and Sales Assistant for the Inside Sales team
- Maintained and produced monthly financial Excel spreadsheets for sales accounts
- Maintained sales goal projection spreadsheets and calculated annual growth expectations for all three sales team members
- Executed collection activities on Inside Sales account team
- Promoted to production artist for the Major Accounts team
- Produced and maintained client logos and pictures for weekly ads, managed prepress files for design team to layout weekly Fareway, Hy-Vee, and Smulekoff ads
- Coordinated advertising photography on location for top two accounts, Hy-Vee and Fareway
- Facilitated hardcopy and digital layout changes
- Provided weekly updated mockups to the pagination department
- Designed 8.5x11 glossy flyer ads weekly
- Coordinated incomings print jobs to meet deadlines daily
- Conducted lead generation and database management in Excel
- Executed monthly mail campaigns and multiple annual mass advertising mailings for Parade of Homes, Our Town, Kids First, and other monthly special section paper publications
- Generated Excel mailing lists and facilitated mail merges in Word
- Maintained client databases in Microsoft Word, Excel, and Microsoft Access
- Pulled data from an industry-specific database client known as TAD.
Financial Customer Service Representative
Toyota Financial Services
Cedar Rapids, Iowa
08.2001 - 01.2004
- Inbound financial service representative
- Assisted customers with loan contracts and billing questions
- Provide general information about titles and collection issues
- Promoted to the Customer Retention Group in June 2002
- Operated multiple business applications simultaneously to generate first-call resolution.
Education
Bachelor of Fine Arts Degree with Graphic Design Concentration -
Mount Mercy University
06.2001
Associate of Liberal Arts Degree -
Kirkwood Community College
08.1994
Skills
- Email campaigns
- CRM Software
- Cost estimating
- Workflow Management
- Event calendar management
- Event Planning
- Vendor Sourcing
- Expense Tracking
- Social Media Marketing
- Customer Engagement
- Event Promotion
- Marketing Analytics
- Print production
- Operations Oversight
- Social Media Management
- Logistics Management
- Corporate Events Planning
- Event Setup and Breakdown
- Database Management
- Event Billing
- Event Marketing
- Project Management
- Trade show management
- Managing events start to finish
- Vendor Relationship Management
- Business Growth
- Digital Marketing
- Budget Management
- Events planning trends
Personal Information
Title: Marketing Specialist
Languages
- English
- Spanish
Awards
- Cedar Rapids Independent Film Festival—won runner up in 2001 for freestyle short film.
- The Gazette—won top sales team award in 2009, and 2008 for Parade of Homes.
Volunteer Experience
- Post Prom Committee Member, Prairie High School-2023-present.
- Girl’s softball club coach, Fairfax, IA -2022-present.
- Prairie Music Association Volunteer – 2022-present
- English Tutor, The Catherine McAuley Center – January 2013-August 2013
Timeline
Marketing & Events Coordinator
Kuvare US Holdings, United Life Insurance Company
01.2021 - Current
Sales & Marketing Specialist
PIP Marketing, Signs & Print
01.2019 - 10.2021
Associate Teacher
Linn-Mar High School
03.2014 - 01.2019
Paraeducator
College Community Schools
08.2009 - 03.2014
Insides Sales, Financial Assistant, and Graphics Coordinator
The Gazette
06.2006 - 02.2009
Financial Customer Service Representative
Toyota Financial Services
08.2001 - 01.2004
Bachelor of Fine Arts Degree with Graphic Design Concentration -
Mount Mercy University
Associate of Liberal Arts Degree -
Kirkwood Community College
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