Michelle Kaplan
Merrick,NY
Summary
Dynamic Public Relations Manager with 13+ years of experience in crafting impactful press releases, managing external PR agencies, and pitching to industry reporters. Proven leader in marketing and communications, adept at driving customer engagement and amplifying brand presence across social platforms. A marketing professional spearheading award-winning campaigns, leveraging skills in media relations and creative design to enhance visibility and achieve significant engagement metrics. Proven ability to enhance brand reputation and recognition through strategic promotional efforts and effective communication. Effective Marketing Communications Manager handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.
Overview
13
13
years of professional experience
Work History
Communications and Marketing Manager
Wealth Enhancement Group
09.2020 - 06.2024
- Awards Management: Coordinated the entire awards timeline, ensuring timely and accurate submission of entries for various industry awards and recognitions.
- Nomination Processes: Managed the nomination process for both (200+) advisors and the firm (~20), including gathering required documentation, preparing nomination materials, and adhering to submission guidelines.
- Content Creation: Developed and wrote content celebrating awards won by the firm and individual advisors, including press releases, website updates, and internal communications.
- Promotional Campaigns: Designed and executed promotional campaigns to highlight awards and recognitions on both the advisor level and firm level. Utilized multiple channels including social media, email newsletters, and company websites.
Stakeholder Coordination: Collaborated with internal teams to gather necessary information and ensure alignment in messaging for award-related content and campaigns.- Performance Tracking: Monitored the impact of promotional efforts, analyzing engagement metrics and feedback to optimize future campaigns and content strategies.
- Press Releases: Drafted and disseminated over 100 press releases for firm acquisitions, awards, major corporate events, and other significant announcements, ensuring clear and engaging communication to target audiences.
- Agency Communication: Acted as the primary liaison between the firm and external PR agencies, coordinating efforts, providing strategic guidance, and ensuring alignment with organizational objectives.
- Media Pitching: Utilized media tools such as Qwoted to pitch reporters and secure quotes and coverage for advisors and management. Developed tailored pitches to enhance media presence and generate positive exposure.
- Relationship Management: Built and maintained strong relationships with key industry reporters and media contacts to facilitate favorable coverage and enhance the firm's visibility.
- Event Promotion: Managed public relations aspects of major events, including press briefings, media invites, and post-event communications, to maximize media coverage and public engagement.
- Content Development: Created compelling content for various platforms including blogs, newsletters, and social media to support PR initiatives and reinforce key messages.
Senior Marketing Manager
ACTIVATE Fka Bloglovin'
10.2016 - 12.2019
- Generate first-to-market concepts and digital programs for the Fashion, Beauty, Food, CPG and Travel categories by combining native media elements, promotional and activation concepts, social amplification solutions, data and analytics, and sponsorship tent-pole programs such as the Bloglovin’ Awards
- Redesign marketing collateral and proposal templates (over 25 proposals) to educate clients and sell through innovative digital marketing programs
- Develop and execute unique brand activations and events including the exclusive influencer Puma x DSW launch party, resulting in ROI and awareness during cluttered Holiday seasons
- + Intimate event with 60 local NYC Influencers in attendance
+ 500K potential reach across social platforms
+10K Engagements and 65+ pieces of content
+ Notable Influencers: NYC Pretty, The Fashion Philosophy, The Demeler - Collaborate with cross-functional internal teams, including product, community and engineering to produce first-to-market integrated marketing campaigns and shoppable products tailored to clients’ objectives.
- Manage both high-level strategy and day-to-day execution of brand marketing strategy and initiatives in collaboration with management and leadership teams
- Analyze industry trends, best practices, and branding initiatives optimal to clients, third-party agencies and partners for advertising content
- Create sponsored social posts for clients across all social platforms including Facebook, Instagram, Twitter and Pinterest
Marketing and Events Associate
Job Expo International
06.2011 - 01.2016
- Developed and maintained social media plans and campaigns for each division building a social media calendar, engaging content, advertising and promotions across social media platforms with a strong growing social presence
- Handled interactions with partners and the media for promotion of all events while creating key messaging and content to attract new customers towards each brand
- Negotiated existing and generated new barter deals (15+) and partnerships as well as preparing customized marketing strategies and campaigns for each division to enhance events and brands
- Gathered, reviewed and analyzed data, developed recommendations for campaign optimization, and implemented these recommendations directly or via vendor partners
- Designed case-by-case marketing plans (each quarter) to achieve organizational goals for each division and closely monitored the implementation of marketing and communication strategies
- Responsible for public relations outreach for (50+) events inviting top tier press in New York City as well as Los Angeles to cover unveilings of high-end products showcased at every event.
- Cultivated hundreds of marketing relationships and strategic alliances through bartered agreements with industry related organizations to mutually benefit each other’s exposure through online digital media campaigns
- Established and managed all (4 handles on all platforms) social media accounts and scheduling for The Luxury Technology Show, The Luxury Review, Bentley’s Ride & Drive Brunch, Maserati’s Hamptons Brunch & all Rand Luxury Events using Twitter, Facebook & Instagram
- Generated a strong social media presence from the ground up by engaging with prominent industry influencers to cover all events using hashtag ideation resulting in coverage from outlets such as People Style Watch, Examiner, CNET, PC Mag, Business Wire, Instagram, Dujour Magazine and other notable media outlets
- Produced publicity materials such as content for client proposals, press releases, tip sheets, event content, client advertising copy, invitations, show directories, electronic flyers & presentations for promotion of events and brand awareness
- Designed unique and targeted marketing strategies and campaigns in preparation for all events, clients and partners through social media outlets to build and increase active audience in all company divisions
- Implemented effective digital campaigns based on marketing requirements and objectives while generating local and national media attention to increase website traffic and event awareness for every brand participating in each event
- Managed the marketing & media calendars for scheduling campaigns with partners through digital and social marketing
Education
Bachelor of Arts - Early Childhood Education
SUNY At Buffalo
Buffalo, NY05.2010
Skills
- Customer Engagement
- Social Media Marketing & Amplification
- Crisis Management
- Marketing Analytics & Engagement Metrics
- Influencer Marketing
- Creative Design
- Branded Content & Concept Origination
- Media Relations
- Press Releases
- Competitive Analysis
- Event Production & Press Events
Timeline
Communications and Marketing Manager
Wealth Enhancement Group
09.2020 - 06.2024
Senior Marketing Manager
ACTIVATE Fka Bloglovin'
10.2016 - 12.2019
Marketing and Events Associate
Job Expo International
06.2011 - 01.2016
Bachelor of Arts - Early Childhood Education
SUNY At Buffalo
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