Summary
Overview
Work History
Education
Skills
Timeline
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Michelle Keim

Roseville,CA

Summary

With a proven track record, I excel in territory sales and persuasive communication, driving market share through strategic account development and consultative sales. Recognized for exceptional achievements through my sales history, I leverage CRM proficiency and a customer-centric approach to exceed sales targets and foster long-term partnerships.

Overview

28
28
years of professional experience

Work History

Ophthalmic Business Consultant

VSP Optics
03.2012 - Current
  • Recognizes consumer demands, executes crucial enterprise strategies to capture market share.
  • Conducted strategic business consultation resulting in long-term partnerships.
  • Efficiently performed comprehensive training on new products and services for customers.
  • Partners with team members and different lines of business to effectively identify opportunities, increase engagement, and preserve client base.
  • Enabled optometrists to boost revenue by optimizing patient management.
  • Assisted regional vice president with onboarding of new hires.
  • Listened, empathized, and delivered solutions to establish trust as an advisor.
  • Strengthened sales strategies through active involvement in the Optical Sales Advisory Program.
  • 2024 September, Most Leads in Salesforce at VEW
  • Achieved President's Club sales recognition in 2023.
  • Honored with 2023 Team Tenacity Award.
  • Honored with the 2023 Optics Peer Award.
  • Earned 2022 #GSO Winner Silver Award
  • Earned 2022 Q4 #WeAreVSP, Collaboration
  • 2022 September, Most Leads in Salesforce at VEW
  • 2022 September, Most uUniversity entries at VEW
  • 2022, Top 5, II Good II Be True Contest Winner Highest Overall Share, Unity Via II products, All PB PAL Claims
  • 2022 June, II Good II Be True Contest Winner - Launch of Unity Via II
  • 2022 May, II Good II Be True Contest Winner - Launch of Unity Via II
  • 2022 March, Silver Award, Launch of TechShield AR
  • 2014 VSP Branded Products Award: Rx Volume Growth UNITY Lenses
  • 2014 Sales Increase Award: UNITY Qualifying Premier Accounts - Territory Penetration
  • 2013 Sales Increase Award: Rx Volume Increase
  • 2013 Branded Products Award: Sales Success & Growth of UNITY, Lens Products VSPOne & Central CA Region
  • 2013 Sales Increase Award: Dollar Growth - Net Revenue, VSPOne Centers & Central CA Region
  • 2013 Sunsync Product Launch Contest Winner
  • 2012 Sales Increase Award: Outstanding Sales Success & Growth of UNITY Lens Products
  • 2012 Sales Increase Award: Outstanding Sales Success & Growth of UNITY AR Coatings

Interim Regional Vice President

VSP Optics
04.2023 - 09.2023
  • Led team of 12 ophthalmic business consultants across California, Arizona, and New Mexico.
  • Engages in Monday sessions of GSO Optics Commercial Markets Management.
  • Oversee and coach team members in the Region on a daily basis.
  • Conducted weekly meetings with Robyn Crimmins, DVP for guidance.
  • Facilitated weekly Region team calls to deliver timely and necessary updates.
  • Relay and elevate issues to leadership as needed.
  • Manage and expand business within assigned territory.
  • Trained new hires in the region.
  • Actively increased revenue, keeping team driven.

Senior Sales Representative

Obagi Medical Products Inc.
Sacramento, USA
07.2008 - 03.2012
  • Market top prescription skincare product to plastic surgeons and aesthetic physicians.
  • Trained, coached, and developed accounts to dispense Obagi Rx systems enhancing skin health.
  • Develop and manage promotional campaigns to drive product sales.
  • Drove account growth by detailing how products improve outcomes for patients and financial performance.
  • Organized and led quarterly system seminars for current accounts and potential clients.
  • Successfully launched new products lines for Rosaclear, ELASTIlash, C-Clarifying Normal to Oily Serum, Blue Peel Radiance, & Sun Shield SPF 50
  • Awarded numerous cash prizes for excelling in internal competitions.
  • Served on advisory team for marketing portal and Obagi Inner Circle.
  • Advanced to Senior Sales Representative position in 2010.
  • Recognized as 2009 Top Achiever.

Independent Consultant

CAbi - Carol Anderson by Invitation
07.2006 - 07.2008
  • Created a comprehensive client account list from scratch.
  • Handled, maintained, and expanded the client base, resulting in an 85% customer retention.
  • Established semi-annual business strategy targeting sales, recruitment, and budget objectives.
  • Directed client education and supported team members in attaining success.
  • Applied in-depth knowledge gained from training to achieve financial success.
  • Led and mentored a team of consultants to meet business objectives.
  • Accomplished a milestone with $50,000 in sales throughout the rookie season, Fall 2006.
  • Generated $125,000 sales revenue in Fall 2007.

Sales Representative

Vistakon - Division of Johnson & Johnson Vision Care Inc.
10.2001 - 07.2006
  • Developed and delivered targeted brand sales messages to top 125 Optometrists.
  • Understood, developed, and implemented a business plan focused on achieving sales vs Quota
  • Launched Acuvue 2 Colours, Acuvue Advance with Hydraclear, Acuvue Advance for Astigmatism, and Acuvue Oasys with Hydraclear Plus within the territory.
  • Educated healthcare professionals on product specifics to enhance profitability and patient satisfaction.
  • Assessed growth opportunities through market trend analysis.
  • Kept current with market developments.
  • Achieved 100% sales quota, earning a spot in the Winner's Circle - Silver Level in 2003.
  • Recognized with Honorable Mention award for achievements in Western Region, Q3 2003.
  • Awarded the 'Keefer Kicker' for ranking in top 10% of Sales Force.
  • Achieved Winner's Circle 2002 - Gold Level, 100% Sales to Quota Achievement, Spherical & Specialty.
  • Earned runner-up position for 2002 Rookie of the Year.

Sales Representative

Automatic Data Processing, Inc.
11.1996 - 07.2001
  • Achieved consistent over-plan performance in fiscal years 1998, 1999, and 2000.
  • Executed territory management through consistent prospecting and cold calling.
  • Selected by Client Services as top performer for December 1998.
  • Named Sales Associate of the Month by peers in November 1998, November 1999, and January 2000.
  • Achieved top performance status in the 100% Club during Fiscal Year 1999.
  • Achieved top performance status in Champion Circle, Fiscal Year 1998.
  • Awarded Rookie of the Year for FY 1998.
  • Honored as District Manager of the Year for achievements in Fiscal Year 1998.
  • Recognized as District Manager of the Month in March and April 1997, April 1999, and June 2001.
  • Achieved Presidents Club Reduction Qualification for four consecutive years.
  • Exceeded sales targets by reaching 147% of the quota within the West Division in August 1997.
  • Achieved Fast Start Contest Winner status in August for 1997, 1998, and 1999.
  • Led Board of Directors, achieving 5th rank in West Division, July 1997
  • Achieved national ranking of 17th as Performance Unit Leader, July 1997

System Consultant/Sales Trainer

Automatic Data Processing, Inc.
07.2000 - 04.2001
  • Conducted training sessions for sales representatives on product knowledge and sales techniques.
  • Designed sales team tools to attract target audience.
  • Provided expertise on product line and software to support representatives during sales calls.

Education

Bachelor of Arts - Home Economics, Fashion Merchandising & Marketing, General Business

California State University, Fresno

Skills

  • Account development
  • Territory sales
  • Customer needs assessment
  • Consultative sales
  • Territory management
  • CRM proficiency, Salesforce
  • Prospecting skills
  • B2B sales
  • Objection handling
  • Persuasive communication

Timeline

Interim Regional Vice President

VSP Optics
04.2023 - 09.2023

Ophthalmic Business Consultant

VSP Optics
03.2012 - Current

Senior Sales Representative

Obagi Medical Products Inc.
07.2008 - 03.2012

Independent Consultant

CAbi - Carol Anderson by Invitation
07.2006 - 07.2008

Sales Representative

Vistakon - Division of Johnson & Johnson Vision Care Inc.
10.2001 - 07.2006

System Consultant/Sales Trainer

Automatic Data Processing, Inc.
07.2000 - 04.2001

Sales Representative

Automatic Data Processing, Inc.
11.1996 - 07.2001

Bachelor of Arts - Home Economics, Fashion Merchandising & Marketing, General Business

California State University, Fresno

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Michelle Keim