Michelle King

• Lead Go-To-Market activities for our B2B sales audience, including sales readiness, product launches, exits and marketplace execution, aimed at achieving revenue plans ranging from $20 million to $45 million.

•Demonstrated exceptional leadership in fostering a collaborative and inclusive team environment, empowering a team of 6 individuals to reach their full potential and achieve team goals.

• Spearhead the annual sales planning process across various product lines, segments and customer experiences, ensuring successful execution of sales plans, campaigns, and pilots by identifying necessary tools and resources.

• Collaborate with content contributors to align resources with the buyer's journey, sales interactions and learning objectives, overseeing content creation, distribution, and management processes.

• Spearhead the coordination and management of the sales communication strategy, ensuring timely field delivery and fostering seller advocacy.

• Conduct pipeline analysis to assess current-year performance against targets and develop action plans as needed to optimize performance.

• Collaborate with communications leadership to address sales communications needs, ensuring alignment with business goals through appropriate approaches, tools, and audience targeting.

• Offer expertise on optimizing results through the B2B sales channel, providing insights into best practices and strategies.

• Managed Go-To-Market strategies while introducing new products, initiatives, and services to the credit union sector. Orchestrated collaboration among cross-functional teams to establish timelines, messaging, and project plans from conceptualization to implementation.
• Oversaw recruitment and supervision of the department's summer intern program, assigning tasks, setting priorities, and overseeing project development.
• Spearheaded the year-end brochure project, a direct mail campaign distributed to 3,800 TruStage participating credit unions. Emphasized streamlining data and customization, and introduced a survey component, yielding a 94% top-box response rate.

• Empower sales personnel for optimal performance through coaching sessions, call monitoring, quality assurance assessments, and sales gatherings. Consistently achieved or surpassed business objectives annually.
• Supervised a team of 10-15 licensed insurance agents and one team leader directly.
• Acted as the Consumer Sales representative for the Brand launch initiative, contributing to the revamping of Consumer Sales materials. Collaborated closely with telephony and IT departments to facilitate the seamless implementation of the new brand 1-800# strategy, encompassing reporting functions.

Managed a Retail Branch network comprising 55 offices across Wisconsin and Northern Michigan, with responsibilities spanning sales performance, balance growth, loan acquisition, fee income generation, and service standards maintenance. Additionally, I spearheaded sales contests and campaigns at both branch and Regional levels, with the Region earning special incentives in four out of five corporate contests since the first quarter of 2007. Ensuring adherence to corporate staffing models, I managed staffing levels and branch coverage within salary budget constraints.

Directed the sales and service processes for 17 banking centers, catering to the Green Bay and De Pere, WI markets, which included six in-store locations. Through this role, I implemented business strategies to maximize income opportunities. Additionally, I supervised over 40 sales professionals, ensuring goal attainment and production levels, including annuity sales. Furthermore, I acted as a facilitator for corporate consumer banking sales training programs.