Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Hi, I’m

MICHELLE LAOUSSADI

Ridgway,CO
MICHELLE LAOUSSADI

Summary

Global Strategy, Customer Success, Operations & Revenue Generating Leader

Dynamic and energizing executive with versatile industry expertise, with more than 20 years of experience leading customer facing teams, consulting, and channel/partner management. Lean Six Sigma Black Belt certified, well-versed in identifying, and developing new business opportunities, and transformational change management. Focused on the customer, employee and shareholder experience, creating value for customers and profitability for company. Recognized as a critical change agent with the ability to shape and execute a vision, develop a purpose and drive sustainable results. Advocate and leader of Inclusion & Diversity, foster a culture of engagement and belonging, build high performing teams. Leader of Hispanic Forum and Women’s Network.

Overview

19
years of professional experience
1
Certificate

Work History

GE Digital
Ridgway, CO

Senior Business Strategy, Operations & Renewals Director
04.2020 - Current

Job overview

Drive continuous improvement and growth through executing key business priorities, driving change management, process, and tools across a team of 80+ global Power Generation, Oil & Gas employees focused on Renewals, Customer Engagement, Education and Support

  • Lead the global renewals team, portfolio of 500+ accounts, generating $60MM+ in Annual Recurring Revenue, 98% retention rate
  • Execute various Lean events with successful track record of improved sustainability: improved NPS from a negative to +30; Support CSAT KPI 90%
  • Streamlined renewals process improving Customer (Cx) and Employee experience (Ex) driving standard work
  • Defined RASCI across organization, creating accountability
  • Collaborate with various stakeholders across GED, influencing decisions enabling organizations strategic objectives
  • Standardized and improved Support Agreement plans ensuring consistent Cx.

GE Digital
Charlotte, NC

Senior Customer Success Director
06.2018 - 04.2020

Job overview

Led a global team of Customer Success Managers driving adoption, value realization, up sell and cross sell.

  • Contributed $50MM+ in annual recurring revenue across all subscription offerings
  • Managed a diverse portfolio of 500+ accounts from direct sellers and channel partners within the Oil & Gas, Chemical, Energy, Aviation and Mining industry
  • Segmented end user accounts, identifying growth accounts and created a customer success structure improving satisfaction and retention, 84% Customer Satisfaction Score
  • Led CS Culture Committee driving a diverse inclusive environment focused on learning, collaborating, building a sense of community across global remote team.
  • Enhanced organizational development by recruiting and on boarding top talent
  • Awards - 2018 Sally Award for Customer Success Excellence, 2017 Technology Services Association Star Award for Best Practices.

GE Digital
Erie, PA

Segment Leader
09.2015 - 06.2018

Job overview

Led Industrial Cyber Security Operational Technology growth in two GE Business Units

  • Accountable for entire lifecycle engagement driving 100% YOY organic Cyber growth
  • Collaborated with 50+ team members across virtual teams and deployed go to market sell through strategy
  • Created frameworks, tools, and metrics to drive horizontal integration across GE Business Units focused on closing gaps and driving growth.

Discovering Africa
Johannesburg, South Africa

Sabbatical
08.2014 - 08.2015

GE Healthcare
Salt Lake City, Utah

National Service Sales Manager
12.2011 - 07.2014

Job overview

Led national service sales team driving top line volume $100MM+ and OP Profit greater than $60MM

  • Stellar performance earned multiple awards: 2012 GE President Award, GE Center of Excellence Award for Sales, 2013 GE Inclusiveness Award
  • Executed strategies and programs driving Point of Sale exceeding volume and profitability
  • Exceeded Win Back program yielding $15M in Total Contract Volume organic portfolio growth.

Wells Fargo
Park City, Utah

Vice President, National Account Director
02.2009 - 12.2011

Job overview

Spearheaded national accounts focused on go to market strategy, sales deployment and delivering profitable growth in dental and medical segments.

  • Created joint go to market strategy with vendor partner, and redesigned sales coverage to achieve growth goals.
  • Funded $55M new loans in 2010, realizing 17% growth.
  • Deployed sales force effectiveness through new compensation plan, sales tools, and organizational structure.

GE Capital
Park City, UT

Relationship Manager
06.2007 - 01.2009

Job overview

Managed largest dental vendor program, increasing finance penetration, volume, and profitability

  • Generated $220M top line sales over two years, which was unprecedented 20% growth
  • Achieved double digit penetration for 80% of vendors at 74 branches
  • Increased customer satisfaction by 12 points Net Promoter Score.

GE Capital
Danbury, CT

Lean Six Sigma Black Belt
01.2006 - 06.2007

Job overview

Developed prioritization of business initiatives through Lean Six Sigma

  • Executed entire life cycle time project increasing vendor program sales penetration by 20%
  • Received Excellence Award
  • Eliminated non-value-added steps by 53%
  • Performance in role led to promotion to Integration Manager of $100M+ GE Business unit.

Frank Lynn & Associates
Chicago, IL

Consultant
02.2000 - 06.2002

Job overview

  • Implemented and adapted successful channel strategies.
  • Captured market: size, share and growth for clients.
  • Identified channel and end user segmentation, buying behavior and channel management such as: selection, compensation and conflict.
  • Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients

Education

The University of Illinois
Chicago, IL

Bachelor of Science from Marketing And Management

University Overview

Minor: International Business

University of Michigan, Ross Business School

Executive Education from Business Leadership Program
05.2021

McKinsey HL Executive Leadership Program

Executive Education
05.2022

Skills

  • Business Transformation Leader, change agent
  • Lean advocate, dedicated to continuous improvement
  • Inclusive collaborator, strong influencing skills
  • Diversity advocate, coach and sponsor
  • Build highly effective teams with high say do ratio
  • Active listener, problem solver

Certification

Quality Lean Six Sigma– Black Belt & Green Belt Certified

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
French
Limited Working

Timeline

Senior Business Strategy, Operations & Renewals Director

GE Digital
04.2020 - Current

Senior Customer Success Director

GE Digital
06.2018 - 04.2020

Segment Leader

GE Digital
09.2015 - 06.2018

Sabbatical

Discovering Africa
08.2014 - 08.2015

National Service Sales Manager

GE Healthcare
12.2011 - 07.2014

Vice President, National Account Director

Wells Fargo
02.2009 - 12.2011

Relationship Manager

GE Capital
06.2007 - 01.2009

Lean Six Sigma Black Belt

GE Capital
01.2006 - 06.2007

Consultant

Frank Lynn & Associates
02.2000 - 06.2002

The University of Illinois

Bachelor of Science from Marketing And Management

University of Michigan, Ross Business School

Executive Education from Business Leadership Program

McKinsey HL Executive Leadership Program

Executive Education

Quality Lean Six Sigma– Black Belt & Green Belt Certified

MICHELLE LAOUSSADI