MICHELLE LEDFORD
Marketing & Communications Specialist
Broomfield,CO
Summary
Industrious Marketing Specialist offering 12 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, sales team support and project management.
Overview
25
25
years of professional experience
4
4
years of post-secondary education
Work History
Curriculum Specialist
Savvas Learning Company
remote
04.2023 - Current
- Learned and adapted quickly to new technology and software applications.
- Excellent communication skills, both verbal and written.
- Provided professional services and support in a dynamic work environment.
- Self-motivated, with a strong sense of personal responsibility.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Math Instructor, Colorado Licensed Teacher
Middle School, The Academy of Charter Schools
Westminster, CO
08.2016 - 08.2023
- Established instruction and training (synchronous, asynchronous, remote)
- Instructed 150 students annually online using Zoom, Google Meets, & Loom
- Maintains sensitive information
- Collaborates daily with stakeholders
- Excellent problem-solving & analytical skills
- Clear verbal and written communication skills
- Documented and communicated student progress on course goals to identify areas in need of improvement.
- Planned and implemented integrated lessons to meet national standards.
- Communicated frequently with parents, students and faculty to provide feedback and discuss instructional strategies.
- Pursued professional development opportunities such as Diversity Training to learn new teaching strategies for SEL courses.
Colorado Licensed Guest Teacher, Guest Teacher
Adams 12 Five Star School District
Westminster, CO
08.2014 - 08.2016
- Adams 12 School District, Kindergarten through 12th grade
- Instructed students in lesson plans that had been created by teacher.
- Kept students on-task with proactive behavior modification and positive reinforcement strategies.
- Took over class for regular classroom teacher, managing assignments, student needs and recordkeeping.
General Education teacher
Linda Givens Elementary School
Las Vegas, Nevada
08.2012 - 06.2014
- Conducted skills assessments to uncover performance gaps.
- Maintained current knowledge of instructional techniques and available resources.
- Maintained 80% pass rate for grade-level students.
- Utilized multimedia strategies to facilitate learning and increase student engagement.
- Recommended curriculum choices and created lesson plans to maximize effectiveness of instruction.
Nevada Licensed Guest Teacher
Clark County School District, CCSD
Las Vegas, NV
03.2010 - 08.2012
- General Education, K-12
- Guest teaching while obtaining Master of Education Degree
- Instructed students in lesson plans that had been created by teacher.
- Upheld classroom routines to support student environments and maintain consistent schedules.
Corporate Media Manager; Supervisor
Caesars Entertainment
Las Vegas, NV
02.2009 - 04.2010
- Developed, managed, and executed annual media plans for 26 U.S Casinos
- Prepared annual budgets with controls to prevent overages.
- Nielsen, Strata, analytics proficient
- Collaborated with company leadership and product team in development of brand messaging to strengthen brand and support company goals
- Simultaneously managed multiple media project schedules and deadlines
- Identified industry trends and incorporated new ideas into marketing strategy
Advertising Executive & Media Experience
RWA Advertising, Sahara Hotel & Casino, & DRGM Adv
Las Vegas, NV
08.1998 - 01.2008
- Developed sales strategies and people skills to entice clients, negotiate contracts and close deals.
- Coached account executives in sales and fulfillment strategies.
- Managed small marketing teams, up to 10 employees
- Negotiated non-traditional advertising in niche publications, commercial publications, digital platforms and direct mail formats.
- Created and presented media and advertising packages to prospective executives.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
Education
Master of Arts - Elementary Education
University of Phoenix
Las Vegas, NV 08.2010 - 06.2012
Bachelor of Science - Communications, Advertising & Graphic Design
Northern Arizona University
Flagstaff, AZ 08.1996 - 06.1998
Skills
Exceptional verbal and written communication
Collateral Development
Collaboration across multiple teams
Corporate strategy conveyance
Multi-Market Analysis
Relationship building and management
Networking skills
Contract Negotiation
Timeline
Curriculum Specialist
Savvas Learning Company
04.2023 - Current
Math Instructor, Colorado Licensed Teacher
Middle School, The Academy of Charter Schools
08.2016 - 08.2023
Colorado Licensed Guest Teacher, Guest Teacher
Adams 12 Five Star School District
08.2014 - 08.2016
General Education teacher
Linda Givens Elementary School
08.2012 - 06.2014
Master of Arts - Elementary Education
University of Phoenix
08.2010 - 06.2012
Nevada Licensed Guest Teacher
Clark County School District, CCSD
03.2010 - 08.2012
Corporate Media Manager; Supervisor
Caesars Entertainment
02.2009 - 04.2010
Advertising Executive & Media Experience
RWA Advertising, Sahara Hotel & Casino, & DRGM Adv
08.1998 - 01.2008
Bachelor of Science - Communications, Advertising & Graphic Design
Northern Arizona University
08.1996 - 06.1998