Michelle L. Wilson

Dynamic and strategic global sales leader with over 25 years of experience in the hospitality industry, specializing in driving national and international revenue growth, developing key partnerships, and expanding brand presence across global markets.

Experienced Account Director specializing in developing strategic partnerships, delivering exceptional client service, and leading cross-functional teams to achieve business objectives. Proven ability to analyze market trends, identify opportunities, and implement innovative solutions to enhance client satisfaction and retention.

• Visit Florida, Tallahassee, FL, State Committee Member: Marketing/Industry Relations, 06/01/14, 12/31/18, Served Marketing committee, industry relations committee, Planned Statewide marketing, strategic planning for stakeholders, international tourism, web development training for tourism industry
• Florida Restaurant and Lodging Association, Tallahassee, FL, Chapter President FRLA, 01/01/12, 12/31/14, 2024, Served Chapter President, Planned Chapter monthly meetings, work with board members to establish keynote speakers, locations, content, Developed Agenda, board guidelines, chapter fundraisers, lobby team
• Leon County Tourist Development Council, Tallahassee, FL, Board Member, 01/01/98, 12/31/12, Served Chair~ Special Events Grants committee, work to ensure bed tax dollars are regenerated back into community through grant process, committee member~ COCA to oversee county/city funds and bed tax dollars to ensure proper expenditures were tracked per state/city statute, Marketing Chair~ develop goals, guidelines, strategies for staff and community, Development establish guidelines within county/city fund process, Advised board and community in state statue regarding bed tax funds, grants, sports council grants, sunshine law.
• NFL Golf Classic, Event Director, 01/01/04, 12/31/09, Planned all aspects of sponsorship, event activities, player travel, created budget, marketing strategy, media campaign, assembled volunteers., Conducted media blitz, social media campaign, community partnerships., Advised all staff/personnel, volunteers, sponsors, players in daily activities related to all aspects of event.
• FSU Varsity Golf Classic, Event Director, 01/01/10, 12/31/19, Planned all aspects of sponsorship, event activities, player travel, created budget, marketing strategy, media campaign, assembled volunteers., Conducted media blitz, social media campaign, community partnerships., Advised all staff/personnel, volunteers, sponsors, players in daily activities related to all aspects of event.