Michelle Manternach
Digital Content Strategist
Cedar Rapids,IA
Summary
Detail-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects & digital marketing campaigns. Establishes clear brand standards and enforces protocols for consistent, high-quality results. Demonstrated knowledge of graphic design, content writing, and project management.
Overview
17
17
years of professional experience
Work History
Digital Content Strategist
Channel Fusion
01.2022 - Current
- Create effective and engaging content for all digital media types. Adhering to our Fortune 500 clients' objectives, while maintaining brand standards and messaging.
- Using Canva & Adobe Suite applications, manage a variety of design projects including, marketing campaigns, social media graphics, branding collateral, etc.
- Implement current digital trends and constantly test innovative ideas. Monitor metrics to improve engagement, and report monthly to clients on these metrics.
- Manage, market, and promote company wide cultural events and fundraisers.
Michelin Client Relationship Associate
Channel Fusion
02.2021 - 01.2022
- Reviewed and verified rebate claims and incentives to determine compliance, based on program guidelines.
- Provided successful customer experience and support to consumers and dealer/retailer networks. Assisted dealers with varied skill levels, on navigating online submission portals and platforms, with no manufacturer client interaction.
Technical Editor, John Deere VSN
Channel Fusion
11.2016 - 10.2020
- Publish new and updated content on client's Global Online Sales Manual website.
- Performed quality control to ensure 100% accuracy across more than 20 country portals and 15 different languages.
- Provided functional TeamSite support: troubleshooting, content management knowledge, and best practices for web.
- Worked in conjunction with development team to create and test new and updated templates.
Digital Services Consultant
hibu
01.2014 - 11.2016
- Direct point of contact for clients regarding their digital advertising, including SEO, search, display, e-mail marketing, and social media marketing.
- Assisted a portfolio of customers, creating, editing and publishing their website, through the use of Adobe Creative Suite & SiteMaker platform.
- Developed digital performance reports for clients.
- Established strong written and verbal communication with varied internal departments such as Sales, Domains & IT.
Premium Space Cover Artist
Yellowbook
02.2007 - 01.2014
- Assisted in designing 1000+ Yellowbook directory covers yearly, using internal and Adobe Creative Suite software.
- Performed managerial tasks and assumed team lead, when management was unavailable or absent.
- Designed trade ads for print & web and managed all sold cover ads.
- Effectively communicated with various departments to manage multiple projects & deadlines.
Education
BA degree - Graphic Design
Mount Mercy College
Cedar Rapids, IAWeb Management
Kirkwood Community College
Cedar Rapids, IAWeb Development
Kirkwood Community College
Cedar Rapids, IAWeb Design
Kirkwood Community College
Cedar Rapids, IASkills
- Social Media Platforms
- Digital Marketing
- Content Scheduling
- Strategic Content Planning
- Developing Creative Content & Marketing Materials
- Adobe Creative Suite
- Website Updates
- Creative Direction
- Customer Service
- Brand Development
- Event Planning & Marketing
Volunteer work
Secretary/Board Member - Coggon Municipal Light Plant
Coggon, IA - December 2017 - Current
· Assisting with and voting on decisions made for the benefit of the company and the community.
Treasurer/Board Member - Coggon Area Betterment Association (CABA)
Coggon, IA - December 2015 - July 2022
· Assisted with and voted on decisions made for the benefit of the organization and Community Center facility. Managed and dispersed funds in compliance with best practices for a non-profit organization.
· Created printed and digital marketing materials for community projects & events sponsored by CABA. Volunteered my time and skills for multiple community events sponsored by CABA.
Co-Leader - Girl Scouts of America
Coggon, IA, troup #1606 - September 2007 - May 2013
Accomplishments
Addy award winner for my involvement designing the McLeodUSA directory ad.
Timeline
Digital Content Strategist
Channel Fusion
01.2022 - Current
Michelin Client Relationship Associate
Channel Fusion
02.2021 - 01.2022
Technical Editor, John Deere VSN
Channel Fusion
11.2016 - 10.2020
Digital Services Consultant
hibu
01.2014 - 11.2016
Premium Space Cover Artist
Yellowbook
02.2007 - 01.2014
BA degree - Graphic Design
Mount Mercy College
Web Management
Kirkwood Community College
Web Development
Kirkwood Community College
Web Design
Kirkwood Community College
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