Michelle Maryakhin
St. Petersburg,FL
Summary
Insightful CRM Assistant Manager with experience planning, executing, and analyzing DDX campaigns. Built deep understanding of target audience and segment strategy to develop effective messaging delivered to the right customer at the right time.
Overview
5
5
years of professional experience
Work History
Assistant Marketing Manager
SalonCentric
07.2021 - Current
- Manage CRM PPD initiatives, strategies and campaigns.
- Manage CRM calendar by planning activations with both internal and external teams.
- Maintain positive relationships with PPD CRM brand contacts and nurture partnerships to develop successful strategic CRM campaigns with seamless execution.
- Make data-driven decisions to drive strategy development.
- Implemented saturation models to improve email fatigue across customers.
Marketing Specialist
Vetted Security Solutions
09.2020 - 04.2021
- Created social media content and managed Instagram, YouTube, LinkedIn, and Facebook to strengthen company online presence.
- Grew Instagram platform by 156% and increased overall follower engagement.
- Monitored trends in social media, industry and competitive landscape to create new material.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified target market and key segments through in-depth analysis of markets and related trends.
Administrative Assistant
Angelos Recycled Materials
10.2019 - 08.2020
- Created productivity tables in Excel to monitor employees and give data collected to management.
- Imputed inventory collected into programming twice a day to maintain updated records.
- Created contracts to be sent to clients via DocuSign and kept client information updated.
- Optimized quality of data by developing and continuously improving data collection and automated upload strategies.
Marketing Manager
Lifeworks Wellness Center
04.2019 - 10.2019
- Managed all social media profiles, including Instagram, Facebook, YouTube, and Pinterest.
- Created relevant newsletters and promotional campaigns to market LifeWorks to new and existing patients.
- Assisted the PR Director in any and all direct digital marketing tasks.
- Created brand messaging, collateral materials, educational events, and promotional strategies.
Education
BBA - Marketing, Business Management
Wayne State University
Detroit, Michigan12.2017
Skills
- MS Word, MS Excel, MS Outlook, MS PowerPoint
- Teams
- SalesForce
- JIRA software
- Tableau
- Campaign Management and Development
- Interpersonal Communication Skills
- Marketing Strategy Development
- Problem-solving skills
Timeline
Assistant Marketing Manager
SalonCentric
07.2021 - Current
Marketing Specialist
Vetted Security Solutions
09.2020 - 04.2021
Administrative Assistant
Angelos Recycled Materials
10.2019 - 08.2020
Marketing Manager
Lifeworks Wellness Center
04.2019 - 10.2019
BBA - Marketing, Business Management
Wayne State University
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