MICHELLE MATOS
HAWTHORNE,CA
Summary
Proven leader with over 20 years of experience in Business and Non-Profit management. Successfully led large teams to launch new products and services in a Fortune 9 company and across various community-based organizations.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Founder
THE MATOS METHOD, LLC
06.2021 - Current
- Professional Services and Executive Coaching Firm, and CEO, Focus on increasing purpose driven performance and success
- Provided over 500 hours of executive and leadership coaching for director level and above
- Developed new executive coaching program and led the 3-year strategic planning for Great Place to Work
- Designed community engagement processes to define new programmatic areas for various Non-Profits
Product Marketing
04.2019 - 04.2021
- Lead a team of 10 marketing specialists to launch 500 wireless launch readiness efforts a year for over 70,000 frontline employees across Retail and Care
- Lead complex and revenue impacting wireless strategies including new Unlimited rate plans with 5G, Unlimited Your Way, HBO Max on Elite
- Drove omni channel readiness by aligning marketing, operations, legal and training to launch new marketing campaigns
- Led 15-person senior level working team across the consumer org to identify opportunities to improve current process and recommend new prioritization structure
- Process was adopted as a best practice
Director
AT&T Mobility & Entertainment
01.2012 - 01.2021
Proactive Mobility Retention Lead
08.2018 - 03.2019
- Design new proactive retention program to mitigate churn and grow subscriber base
- Successfully launched customer program in record 8 weeks and reduced go-to-market timeline in half
- Evaluated feasibility, cost, and timing of various offers to high churn risk customers
- Executed 4 revenue generating offers
- Treated over 550,000 customers over a 90-day period
- Created 5 multi-channel customer experience strategies including direct marketing, call centers, retail and online
Market Lead
Win Local Go
03.2018 - 08.2018
- Responsible for design and execution of the Win Local offers aimed at regaining market share from T-Mobile and Verizon
- Responsible for the 360 marketing plan for Win Local Chicago offer inclusive of upper funnel and grassroots activation
- Delivered a 9% sales increase over a 90-day period
- Led agency team of 7 members responsible for the execution of 100+ grassroots events representing an investment of $10 million
Broadband Product Marketing Lead
05.2017 - 03.2018
- Responsible for marketing strategy, messaging and advertising for Fixed Wireless Internet and Discounted Broadband
- Managed a $15 million regulatory marketing budget for “Access from AT&T” that ensured merger rules compliance
- That drove a 300%+ sales increase in 2017 and exceeded target
Small Business Solutions Chief of Staff
AT&T Business Solutions
07.2016 - 05.2017
- Responsible for strategic project management to implement the vision of senior leadership
- Led Monthly Virtual Town Halls for over 600 employees which increased employee engagement by 23%
- Led a team of 3 analysts and project managers responsible for forecasting results for VP and optimizing plan to achieve goals
Solutions Channel Lead
08.2015 - 07.2016
- Responsible for demand generation and go-to-market strategies
- Launched strategic security campaigns with multi-product bundles that resulted in $ 9.1 million increase in funnel opportunities and $1.8 million in closed sales
- Developed and executed the Network Evolution Roadshow, a cross-segment program spanning 9 cities, to provide training for over 2,000 sellers on how to win against network competitor
Leadership Development Program
AT
05.2013 - 08.2015
Business Launch Manager
GREG HODGE FOR CITY COUNCIL
08.2008 - 11.2011
- Developed and implemented sales management program that increased revenues by 10% within 30 days of operation
NON-PROFIT MANAGEMENT, WOMEN’S ACTION TO GAIN ECONOMIC SECURITY
01.2001 - 01.2011
- Builds green businesses for women
Campaign Manager
Oakland, Council
04.2008 - 07.2008
- Created campaign’s 3-month outreach and voter recruitment plan which reached over 40,000 constituents
Leadership and Advocacy Coordinator
PARENT LEADERSHIP ACTION NETWORK
11.2006 - 04.2008
- Parent involvement policy and advocacy organization, Increased parent membership base by 20
Lead
FIFTH AVENUE COMMITTEE
03.2004 - 07.2006
- Nonprofit Community Development Organization, Community Organizer (Spanish and English language), Organized and managed operations of 10 clinics that grew the new group to over 100 members
HIV Test Counselor / Phlebotomist
GAY MEN’S HEALTH CRISIS
09.2001 - 03.2004
- Leading provider of HIV / AIDS prevention, Supervised 15 volunteer counselors and conducted trainings for volunteers and agency staff
Education
Master of Business Administration -
MILLS COLLEGE, I. LOKEY GRADUATE SCHOOL OF BUSINESS
5.2013
Bachelor of Arts - Cultural Studies
NEW SCHOOL UNIVERSITY
5.2002
Skills
- Mobile Applications
- New Business Opportunities
- Board Oversight
- Mission and Vision
- Process Improvement
- Change and Growth Management
- Project Management
- Strategic Planning
- Six Sigma Methodologies
- Leadership and People Development
- People and Culture
- Business Knowledge
Affiliations
International Coaching Federation (ICF) Member
Coaches of Color Network, Coaching for Everyone
Certification
Coaching Certification, Coaching Training Alliance
Languages
Spanish
Native or Bilingual
Volunteering
Board President, Brava! for Women in the Arts, 2002-Present
Mentor, Minds Matter Southern California, 2021-Present
Timeline
Founder
THE MATOS METHOD, LLC
06.2021 - Current
Product Marketing
04.2019 - 04.2021
Proactive Mobility Retention Lead
08.2018 - 03.2019
Market Lead
Win Local Go
03.2018 - 08.2018
Broadband Product Marketing Lead
05.2017 - 03.2018
Small Business Solutions Chief of Staff
AT&T Business Solutions
07.2016 - 05.2017
Solutions Channel Lead
08.2015 - 07.2016
Leadership Development Program
AT
05.2013 - 08.2015
Director
AT&T Mobility & Entertainment
01.2012 - 01.2021
Business Launch Manager
GREG HODGE FOR CITY COUNCIL
08.2008 - 11.2011
Campaign Manager
Oakland, Council
04.2008 - 07.2008
Leadership and Advocacy Coordinator
PARENT LEADERSHIP ACTION NETWORK
11.2006 - 04.2008
Lead
FIFTH AVENUE COMMITTEE
03.2004 - 07.2006
HIV Test Counselor / Phlebotomist
GAY MEN’S HEALTH CRISIS
09.2001 - 03.2004
NON-PROFIT MANAGEMENT, WOMEN’S ACTION TO GAIN ECONOMIC SECURITY
01.2001 - 01.2011
Master of Business Administration -
MILLS COLLEGE, I. LOKEY GRADUATE SCHOOL OF BUSINESS
Bachelor of Arts - Cultural Studies
NEW SCHOOL UNIVERSITY