Michelle Mennella
Delray Beach,FL
Summary
Marketing professional with experience in brand marketing, campaign coordination, content strategy, and sales. Combines creative thinking with a strong understanding of consumer behavior, communication, and what drives action. Experienced in coordinating campaigns, managing multiple priorities, collaborating across teams, and developing brand initiatives that connect with audiences and support business goals.
Overview
5
5
years of professional experience
Work History
Content Strategist
Independent
Delray Beach, Florida
11.2025 - Current
- Generated 32M+ views and $60K+ GMV through data informed content and strategy.
- Content creation, including ideation, scripting, filming, editing, copywriting, and publishing.
- Utilizing analytics, conversion data, and assessing the audience to optimize content strategy, performance, and sales results.
- Coordinated concurrent brand partnerships and product campaigns while managing creative briefs, deadlines, assets, and deliverables.
Insurance Agent
Family First Life
Boca Raton, Florida
12.2024 - Current
- Generated revenue through consultative, high volume sales while fostering client relationships and effectively communicating value.
- Managed high volume inbound calls, applying sales psychology, objection handling, and relationship building to convert inbound leads into clients.
- Cultivated long term client relationships by providing solution focused guidance and nurturing connections through consistent follow ups.
Social Media & Content Manager
Freelance
Boca Raton, Florida
05.2023 - Current
- Managed multiple client projects from concept through completion, coordinating timelines, creative assets, revisions, approvals, and deliverables.
- Translated client goals into actionable campaign concepts and content strategies aligned with brand objectives.
- Served as the primary client contact, managing communication, feedback, and evolving project needs.
- Manage end to end content production across Instagram and TikTok, including filming, editing, copywriting, and publishing.
Leads and Marketing Manager
Ferber Dental Group
Lake Worth, FL
01.2024 - 12.2024
- Led social media strategy and content creation, including filming patient testimonials, designing graphics, copywriting, community management, and maintaining a consistent professional brand voice.
- Planned and executed marketing initiatives across multiple locations, managing content calendars, creative assets, deadlines, and approvals.
- Generated and managed patient leads through outbound cold calling and strategic prospecting, overseeing the full lead pipeline within the CRM and applying targeted sales strategies to convert prospects into booked appointments.
Logistics and Social Media Coordinator
Mcr Racing
Pompano Beach, FL
05.2021 - 05.2023
- Coordinated marketing and content deliverables around race events, managing timelines, assets, and shifting priorities from pre event planning through post-event execution.
- Coordinated fast paced media operations across race weekends, working with photographers, broadcast crews, team personnel, and external partners to capture and execute content opportunities and campaign requirements.
- Managed event and travel logistics, vendor communication, scheduling, timelines, and changing priorities in high pressure environments.
Education
BBA - Marketing
Florida Atlantic University
Boca Raton, FL05-2023
Skills
- Brand Marketing
- Campaign Coordination
- Content Creation
- Analytics & Performance Optimization
- Copywriting & Brand Voice
- Lead Generation
- Objection Handling
Tools/platforms
- Canva
- CapCut
- Adobe Creative Suite
- Excel
Timeline
Content Strategist
Independent
11.2025 - Current
Insurance Agent
Family First Life
12.2024 - Current
Leads and Marketing Manager
Ferber Dental Group
01.2024 - 12.2024
Social Media & Content Manager
Freelance
05.2023 - Current
Logistics and Social Media Coordinator
Mcr Racing
05.2021 - 05.2023
BBA - Marketing
Florida Atlantic University