Michelle Merimee
Louisville,Kentucky
Summary
Hard-working marketing professional well-versed in the media and advertising fields. Possesses a flair for working with numbers in various formats and maintaining strong relationships with clients and vendors.
Overview
22
22
years of professional experience
Work History
Media Director
Isaacs & Isaacs
Louisville , KY
06.2022 - Current
- Developed media strategies and plans to maximize brand awareness.
- Created and maintained relationships with key media partners in Louisville, Lexington, Indianapolis, Evansville and Cincinnati.
- Managed $10M budget for media projects while ensuring that all deadlines were met.
- Identified new opportunities to reach target audiences through different channels such as television, OTT/CTV, radio, streaming audio, print, digital media.
- Analyzed data from various sources to identify trends and insights into the effectiveness of the campaigns.
- Worked closely with creative teams to ensure that all designs are up-to-date with current branding guidelines.
- Organized community events in order to generate positive publicity for the firm. Booked media appearance and negotiated value-added spots to promote events.
- Managed media campaigns and schedules from inception to completion.
Media Director
Red7e
Louisville, KY
08.2021 - 06.2022
- Used combination of different types of media to reach audiences, including TV, CTV, OTT, online video, OOH, radio, audio streaming, display, POP, and social
- Worked closely with Kentucky Farm Bureau marketing team to outline company goals and made recommendation for an annual plan to meet those goals.
- Worked with the Commonwealth of Kentucky on several state-wide initiatives including but not limited to the department of transportation, Attorney General's office, Department of Juvenile Justice, Department of Adult Education.
- Translated conceptual strategies into concrete tasks and delegated assignments to appropriate members of the media team.
- Presented media strategy in new business pitches.
- Developed relationships with clients and provided individualized customer service to maintain longevity of accounts.
- Created successful recruitment campaigns that targeted job seekers and in post-pandemic economy.
Media Supervisor
Fieldtrip
Louisville, KY
02.2017 - 08.2021
- Planned strategic media mix for campaigns that reached target audience and increased sales year over year.
- Created a strategic plan for new event, exceeded client goals for record ticket sales.
- Planned and negotiated quarterly media buys, including TV, cable, out-of-home and radio for multiple Ashley Home Store divisions.
- Identified, evaluated, and recommended new media channels for consideration for clients.
- Managed clients monthly broadcast media budgets
- Analyzed and reported quarterly post buys.
- Negotiated on-air value added opportunities for each campaign.
- Lead weekly status calls with branding agency and the client including time-lines for promotions, media recommendation and overall workflow.
- Researched business needs, goals, marketing strategies, competitors and industry trends to guide department and agency planning.
Media Planner/Buyer
Sheehy
Louisville, KY
08.2004 - 08.2016
- Planned and negotiated weekly media buys, including TV, cable and radio for multiple Kroger divisions. Markets including but not limited to Louisville, KY, Lexington, KY, Nashville, TN, Knoxville, TN, Cincinnati, OH and Dayton, OH.
- Established and maintained strong relationship with clients and vendors (some spanning a decade).
- Identified, evaluated, and recommended new media channels for consideration for clients.
- Managed clients monthly broadcast media budgets (annually totaling $4 million - $10 million depending on the division and year).
- Analyzed and reported quarterly post buys.
- Managed internal team members to purchase small market radio, maintain promotion reports, radio remotes, billing request, traffic coordination with outside creative agency.
- Negotiated on-air value added opportunities for each campaign.
- Negotiated added value schedules with media partners for client annual philanthropic events, such as Salvation Army Angel Tree and Dare to Care Hunger Walk.
- Lead weekly status calls with buying agency, planning agency and the client including time-lines for promotions, media recommendation and overall workflow.
Assistant Account Executive
Sheehy+Associates
Louisville, KY
08.2002 - 08.2004
- Established production schedules and communicated project status to team members and clients.
- Conceptualized and wrote project briefs to jump start the work of members of the creative team.
- Managed budgets for numerous clients within the agency, including but not limited to Big O Tires, Central Bank, Floyd Memorial Hospital.
Education
Bachelor of Arts - Marketing
University of Kentucky
2000
Skills
- Strategic media placement
- Media relations
- Skilled negotiator
- Deadline-driven
- Decisive problem solver
- Organized and efficient
- Motivated team player
- Sound judgment
- Strategy development
- FreeWheel/SBMS proficiency
Timeline
Media Director
Isaacs & Isaacs
06.2022 - Current
Media Director
Red7e
08.2021 - 06.2022
Media Supervisor
Fieldtrip
02.2017 - 08.2021
Media Planner/Buyer
Sheehy
08.2004 - 08.2016
Assistant Account Executive
Sheehy+Associates
08.2002 - 08.2004
Bachelor of Arts - Marketing
University of Kentucky
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