Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.
Overview
11
11
years of professional experience
Work History
Executive Director, Client Analytics
Choreograph, a WPPMedia Company
01.2025 - Current
Align department vision, goals, and objectives with company strategy to achieve consistently high results.
Lead and develop enterprise-wide analytics strategy for top clients, managing extensive portfolio.
Direct team of 8 senior leaders, overseeing analytics professionals.
Drive adoption of proprietary ad tech, boosting revenue growth.
Foster cross-departmental collaboration to integrate analytics into client strategies, enhancing overall service delivery and client engagement.
Define and socialize long-term vision for data and analytics in partnership with senior stakeholders across holding company leadership.
Co-led org redesign with executive leadership to embed analytics into core operating model and unlock new value streams.
Managing Director, Managing Partner, Client Analytics Lead NA
Mindshare
03.2021 - 12.2024
Lead a team of 130+, delivering data-driven strategies for success.
Set vision and strategy for data and technology solutions, enhancing portfolio performance.
Build strong client relationships, delivering strategic insight and measurable value.
Oversee financial reviews to optimize P&L and increase analytics' strategic impact.
Uncover actionable insights through data analysis, driving performance improvements.
Collaborate with cross-functional teams to streamline operations and implement innovative, efficient solutions.
Optimize resources and processes to improve team efficiency and performance.
Foster a culture of innovation and experimentation, empowering teams to deliver groundbreaking solutions for clients.
Adjunct Professor
Fordham University
03.2022 - 04.2022
Instructed Marketing Analytics Insights courses to undergraduates and graduates, enhancing analytical skills.
Supported students in understanding complex marketing analytics, leading to measurable improvements.
Contributed to curriculum enhancement, aligning course content with industry trends to ensure students' readiness for evolving marketing landscapes.
Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
Director, Senior Partner, Business Intelligence
Mindshare
10.2019 - 03.2021
Led a team of 15 analysts in delivering comprehensive reports and analyses, enhancing decision-making.
Held regular meetings with department heads to review and advance strategic initiatives.
Communicated business results and insights to C-suite clients, facilitating informed decisions.
Created a roadmap for future marketing performance measurement, ensuring continuous improvement.
Spearheaded strategic initiatives, aligning analytics with business goals by developing comprehensive roadmaps for measurement.
Business Planner, Key Accounts
Tarte Cosmetics
10.2018 - 10.2019
Identified strategic opportunities from seasonal and promotional perspectives to drive sell-in, grounded in historical performance.
Projected sell-through of Tarte products at ULTA & Macy's with 5% margin of error.
Collaborated with Demand Planning on annual budget allocation and product forecasting.
Associate Director, Marketing Sciences
Mindshare
08.2017 - 10.2018
Spearheaded data-driven strategies, enhancing client analytics and decision-making processes with measurable improvements in campaign performance.
Presented insights to clients and stakeholders, aiding in strategic decision-making with clear narratives.
Manager, Marketing Sciences
Mindshare
05.2016 - 08.2017
Client Strategist
Quantcast
11.2015 - 05.2016
Senior Data Analyst, Digital Insights & Analytics
Mindshare
11.2014 - 11.2015
Education
Bachelor of Science - BA Marketing, Minor Psychology
The Pennsylvania State University
University Park, PA
05.2014
Skills
Effective team leadership
Coaching and development
Data analysis
Engaging storytelling
Growth strategy implementation
Revenue increase strategies
Insightful analytics application
Writing
Staffing management
Employee Retention
Effective strategic communication
Value-driven client engagement
Public Speaking
Risk evaluation
Change management in digital initiatives
Operational Strategy
Timeline
Executive Director, Client Analytics
Choreograph, a WPPMedia Company
01.2025 - Current
Adjunct Professor
Fordham University
03.2022 - 04.2022
Managing Director, Managing Partner, Client Analytics Lead NA
Mindshare
03.2021 - 12.2024
Director, Senior Partner, Business Intelligence
Mindshare
10.2019 - 03.2021
Business Planner, Key Accounts
Tarte Cosmetics
10.2018 - 10.2019
Associate Director, Marketing Sciences
Mindshare
08.2017 - 10.2018
Manager, Marketing Sciences
Mindshare
05.2016 - 08.2017
Client Strategist
Quantcast
11.2015 - 05.2016
Senior Data Analyst, Digital Insights & Analytics
Mindshare
11.2014 - 11.2015
Bachelor of Science - BA Marketing, Minor Psychology
Associate Director, Data Strategy at WPPMedia (Choreograph, Essencemediacom)Associate Director, Data Strategy at WPPMedia (Choreograph, Essencemediacom)
VP OF SALES AND BUSINESS DEVELOPMENT: US MARKETS at Fashion Interiors Manufacturing IncorporatedVP OF SALES AND BUSINESS DEVELOPMENT: US MARKETS at Fashion Interiors Manufacturing Incorporated