Michelle Nessman
Hoffman,Minnesota
Summary
Dedicated sales and marketing leader with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to meet revenue goals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sr. Director of Marketing, School Services
K12 Coalition
06.2022 - Current
- Lead cross-functional teams to execute successful B2B service and product launches and promotions
- Implement data-driven decisions to optimize marketing efforts, maximizing return on investment
- Collaborate with sales team to align goals and objectives, increasing revenue potential
- Enhance online presence through search engine optimization techniques, improving organic search rankings
- Oversee current rebranding initiatives
- Develop strategies successfully positioning the company as thought leaders
- Optimize website ux
- Utilize market research insights to refine target audience segmentation and enhance messaging efficacy
- Measure campaign performance using analytics tools, enabling data-informed decision making for future initiatives
- Devise marketing plans using digital strategies
- Create content and promotional materials to drive engagement and conversions
- Increase brand visibility and sales performance
- Plan and execute online events and marketing programs to increase qualified leads
- Develop and present marketing plans and reports to leadership team
- Conduct market analysis and research to identify trends and opportunities
- Create and manage marketing budget, ensuring maximized ROI.
Senior Director of Marketing
Midwest Machinery Co.
11.2019 - 07.2022
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Streamlined marketing processes for improved efficiency and reduced costs
- Led cross-functional teams to execute successful product launches and promotions
- Enhanced customer engagement with targeted email marketing campaigns and social media strategies
- Developed creative content for digital platforms, driving traffic and generating leads
- Negotiated partnerships with external vendors, securing valuable services at competitive rates
- Utilized market research insights to refine target audience segmentation and enhance messaging efficacy
- Created content and promotional materials to drive engagement and conversions.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies
Owner, CMO
Elite Business Systems, LLC
11.2013 - 07.2022
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation
- Implemented marketing strategies to increase brand awareness and attract new customers
- Expanded product offerings by researching market trends and identifying potential growth opportunities
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty
- Spearheaded initiatives aimed at improving internal communication channels between team members facilitating greater collaboration across departments
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends
- Generated revenues yearly and effectively capitalized on industry growth
Vice President of Sales
be.group
01.2014 - 10.2016
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development
- Expanded market share with aggressive prospecting and strategic partnerships
- Led a high-performing sales team, providing coaching, mentoring, and performance management
- Identified new business opportunities through comprehensive market analysis and trend forecasting
- Collaborated with cross-functional teams to drive product development and innovation, resulting in increased sales
- Championed process improvement initiatives, streamlining workflows for enhanced efficiency within the sales department
- Implemented data-driven decision-making processes, enabling informed strategic choices that positively impacted the bottom line
- Crafted overall sales strategies and coordinated activities of sales executives to achieve revenue goals
- Performed monthly sales forecasting and competitive analysis.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
- Created and implemented successful sales campaigns to drive leads and increase sales
- Directed sales support staff in administrative tasks to help sales reps close deals
National Sales Director
Bild & Company
08.2011 - 11.2013
- Generated over $2.5M in revenue for the company from direct sales
- Developed sales process and prospecting strategies and managed prospective customer relationships from interest to becoming a customer.
- Achieved consistent sales growth through effective negotiation skills and persuasive communication techniques.
- Navigated complex contract negotiations skillfully, securing favorable terms for both the company and its clients.
Certified Lead Sales Coach, Trainer and Onsite Specialist
Freelance
03.2010 - 11.2013
- Provided sales coaching to sales professionals across the United States working on skills such as discovery, needs identification, value positioning, lead nurturing, and closing skills
- Developed sales forecasts, completed SWOT analyses, and identified action plans to increase census at rental properties
Regional Director/Executive Director
Welcome Home Management, Inc.
01.2008 - 01.2010
- Increased regional sales by implementing targeted marketing strategies and fostering strong relationships with key clients
- Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions
- Led a team of managers to achieve consistent revenue growth through effective leadership and strategic planning
- Managed budgets effectively, ensuring optimal resource allocation for maximum return on investment
- Delivered comprehensive training programs to build highly skilled teams capable of delivering on company goals and objectives
Education
MBA -
University of Phoenix
Bachelor of Arts - Business
University of Phoenix
Skills
- Branding & Identity
- Brand positioning
- Omni-Channel Marketing
- Competitive Analysis
- Customer Segmentation
- Analytics and SEO
- Media Relations
- Marketing campaign development
- Digital Marketing
- Campaign Performance Tracking
- Salesforce CRM Software
- HubSpot Software
- Cross-departmental Alignment
- Sales & Marketing Leadership
- Lead Generation/Lead Nurturing
- Sales Enablement
- Sales and Marketing Alignment
- Team Building/High-Performance Coaching
- MarTech Integration
- Sales Process and Methodology Development
Certification
- EMT
- HubSpot Inbound Certified
- Sales Enablement Certification
- HubSpot Sales Software
- Certified HubSpot Agency Partner Certified
- Firefighter II
- Frictionless Sales
Volunteer Experience
- Firefighter and First Responder
- School Board Chair Minnesota School District #2342
Timeline
Sr. Director of Marketing, School Services
K12 Coalition
06.2022 - Current
Senior Director of Marketing
Midwest Machinery Co.
11.2019 - 07.2022
Vice President of Sales
be.group
01.2014 - 10.2016
Owner, CMO
Elite Business Systems, LLC
11.2013 - 07.2022
National Sales Director
Bild & Company
08.2011 - 11.2013
Certified Lead Sales Coach, Trainer and Onsite Specialist
Freelance
03.2010 - 11.2013
Regional Director/Executive Director
Welcome Home Management, Inc.
01.2008 - 01.2010
MBA -
University of Phoenix
Bachelor of Arts - Business
University of Phoenix