Michelle Nhin
San Francisco,CA
Summary
Results-driven marketing professional with 10 years of experience, including 5 years in fundraising. Expertise in project management, digital marketing, and event planning, focusing on campaign optimization, data analysis, and cross-functional collaboration.
Overview
10
10
years of professional experience
Work History
Assistant Director, Marketing Operations
Stanford University
04.2022 - Current
- Develop and implement marketing strategies to drive fundraising efforts for three annual funds (The Stanford Fund – Parent Family Program, Athletics Buck/Cardinal Club and Humanities and Sciences Graduate Fund).
- Increased gift percentage by 13% and raised approximately $1M across two Giving Days for the Athletics Fund.
- Conduct competitive benchmarking and analyze direct and digital campaign/program effectiveness used to inform decisions regarding strategic marketing direction, audience segmentation and prospect targeting.
- Generated 56 campaign reports and presentations with performance analysis and improvement recommendations.
- Managed client partnerships and enhanced fundraising efforts by proactively addressing issues and suggesting effective actions.
Associate, Annual Giving and Marketing
Cambridge in America
04.2020 - 03.2022
- Drafted, edited, produced, and tracked 65+ appeals and quarterly promotional projects, both printed and digital, from inception to follow-up, including data list hygiene and manipulation to ensure accurate audience segmentation.
- Served as lead client and project manager for 18+ College partners and US appeals.
- Analyzed data and metrics to evaluate and market projects and create new program segmentations and goals.
Marketing Manager
Project ALS
03.2019 - 02.2020
- Designed and produced marketing content, such as digital campaigns, promotional materials, videos, visuals, merchandise, and newsletters.
- Lead in the planning and execution of 10 yearly fundraising events with annual revenue target of $2 million; event budget management, pre-event and post-event support.
English Teacher & Event Specialist
Education First
01.2018 - 01.2019
- Increased the organization's retention rate by 6% in 2019 by organizing 12 citywide events with an overall total of 1,200 students in attendance.
- Constructed English lesson plans for students 3 to 18 years old with lessons spanning from one to two hours depending on level.
Land Analyst
Williams Companies
04.2015 - 08.2017
- Analyzed over 1,500 land documents, graphs, and spreadsheets to establish a comprehensive database and drafted a 158-page manual for database.
- Planned and executed the Oklahoma City office's 2016 United Way Campaign, and raised over $320,000 through employee donations.
Creative Executive Assistant
Ackerman McQueen
07.2014 - 04.2015
Education
Bachelor of Arts in Public Relations & Journalism -
University of Central Oklahoma
Edmond, OK05.2014
Skills
- Project Management
- Content Strategy and Creation
- Digital Marketing
- Audience Segmentation
- Partnership Development
- Event Planning
- Salesforce
- Canva
- Basecamp
- Hootsuite
- Mailchimp
- WordPress
Languages
English
Native or Bilingual
Cantonese
Limited Working
French
Elementary
Italian
Elementary
Timeline
Assistant Director, Marketing Operations
Stanford University
04.2022 - Current
Associate, Annual Giving and Marketing
Cambridge in America
04.2020 - 03.2022
Marketing Manager
Project ALS
03.2019 - 02.2020
English Teacher & Event Specialist
Education First
01.2018 - 01.2019
Land Analyst
Williams Companies
04.2015 - 08.2017
Creative Executive Assistant
Ackerman McQueen
07.2014 - 04.2015
Bachelor of Arts in Public Relations & Journalism -
University of Central Oklahoma
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