Michelle O’Driscoll
Summit,NJ
Summary
Dynamic leader across content marketing and digital media with a proven track record in nurturing and growing client partnerships, as well as successful program and project management. Highly skilled in cross-functional program management, mentoring and managing teams along with demostrating exceptional relationship management, operational efficiencies and driving positive business outcomes.
Overview
12
12
years of professional experience
Work History
Sr. Director of Client Services | Headline Studio
Advance Local
New York, NY
06.2018 - Current
- Promoted to Sr. Director in 2020 to lead client services team.
- Responsible for retaining, nurturing and growing our client base in collaboration with Chief BD Officer
- Manage P&L of $8mm+
- Directly responsible for the renewal and growth of $3mm account (global asset mgmt firm).
- Identified and implemented creative solutions to support internal operational efficiency.
Senior Manager, Strategy | Chief of Staff to CDO
Barnes & Noble.com
New York, NY
03.2017 - 06.2018
- Selected by Chief Digital Officer to manage strategic projects for BN.com.
- Streamlined operations, comms and processes with the executive team.
- Created efficiencies with the PMO for prioritizing and executing top digital initiatives.
Senior Manager, Digital Operations | Omnichannel Team
Barnes & Noble.com
01.2016 - 03.2017
- Selected as program manager to launch our digital in-store test, providing assisted selling tools to booksellers, driving increased sales, and enhancing customer experience.ience.
- Led cross-functional teams to achieve on-time project milestones for strategic omnichannel initiatives.
- Established effective communication channels between different departments within the organization.
Senior Global Account Manager | NOOK Newsstand
Barnes & Noble.com
03.2013 - 01.2016
- Managed and nurtured international publisher partnerships for the NOOK newsstand.
- Collaborated with head of sales to identify opportunities for growth
- Developed our on-boarding process for new publisher content in collaboration
- Managed team of account managers based in NY and London.
Senior Account Manager | Custom Media
American Express Publishing
- Strategically manage content marketing programs in the luxury, epicurean, and B2B verticals.
- Managed 15 or more key accounts and identified opportunities for growth.
- Managed C-suite programs and developed strong relationships with clients such as Auberge Resorts, American Express, Disney, and Marriott.
- Company acquired by Time Inc. in 2013
Associate Account Manager | Custom Media
American Express Publishing
- Managed the successful execution of integrated, content marketing programs.
- Developed audience segmentation plans aligned with client program goals.
Education
LEAN Six Sigma Certified -
Villanova University
04-2018
Integrated Marketing Certificate - Digital Marketing
New York University
New York08-2008
Some College (No Degree) - Musical Theater
AMDA, College of the Performing Arts
New YorkSkills
- Project Management
- Operations Experience
- Relationship Management
- M&A Experience
- Vendor Relations
- Employee Mentor
- Training and Development
Websites
Timeline
Sr. Director of Client Services | Headline Studio
Advance Local
06.2018 - Current
Senior Manager, Strategy | Chief of Staff to CDO
Barnes & Noble.com
03.2017 - 06.2018
Senior Manager, Digital Operations | Omnichannel Team
Barnes & Noble.com
01.2016 - 03.2017
Senior Global Account Manager | NOOK Newsstand
Barnes & Noble.com
03.2013 - 01.2016
Senior Account Manager | Custom Media
American Express Publishing
Associate Account Manager | Custom Media
American Express Publishing
LEAN Six Sigma Certified -
Villanova University
Integrated Marketing Certificate - Digital Marketing
New York University
Some College (No Degree) - Musical Theater
AMDA, College of the Performing Arts
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