MICHELLE ORDONEZ
Brooklyn,New York
Summary
I am a dedicated and results-oriented professional with a strong drive for success. I bring extensive experience as a Marketing Scaled Partner Associate at Uber Eats, where I effectively managed scaled processes, and secured millions in annual GB and marketing investment dollars. Skilled in professional relationship building and development, I excel in maximizing merchant marketing investments, focusing on corporate and franchise/location-level merchants. My expertise will seamlessly translate into excelling in account relations across various business models and partnerships.
Overview
6
6
years of professional experience
Work History
Enterprise Scaled Marketing Coordinator
Uber Eats
01.2023 - Current
- Built relationships with stakeholders increasing merchant Demand Gen investment from 900k in 2022 to 2.1M in 2023
- Built, launched, and managed all scaled marketing processes, decreasing SLA time to ≤ 5 business days
- Managed contractional and promotional campaigns DocuSign sends to merchants to ensure campaign details before official launch date
- Partnered with cross-functional teams being the voice of stakeholders to effectively navigate internal processes for successful campaign launch.
- Supported all promotional trafficking needs by scheduling and maintaining placements, rotation of ads on Uber Eats platform throughout lifetime of campaigns
- Managed relationships with partners to remain educated on industry trends such as marketing and ad opportunities
Enterprise Scaled Partner Associate
Uber Eats
09.2022 - 12.2022
- Built and managed end-to-end scaled processes for all incoming Account Access, POS-integration, and net new location requests decreasing SLA time to action by more than half
- Automated onboarding process signing up 500+ net new locations increasing gross booking from $61.9M in 2022 to 69.8M in 2023
- Automated POS and Account Access ingestion processes to ensure bulk upload decreasing action time from 1+ hours to 30 minutes
- Manage contractual and banking documentation via DocuSign for franchise partners
- Collaborated with various teams to update and rectify pricing and contact details on brand accounts, ensuring data accuracy across platform
- Exhibit expertise in WOK and Salesforce procedures to uphold data integrity.
Multilingual Account Coordinator
Uber Eats
01.2018 - 01.2022
- Successfully on-boarded 1000+ restaurant partners in US and Canada market with total gross bookings exceeding $15.2M USD
- Train new partners and staff with clear and efficient communication on UberEats tools and technologies, securing clients' success
- Created and implemented integration system alongside Multilingual Onboarding Team that manages all escalations needed for Spanish-speaking accounts, improving team efficiency and metrics
- Scheduled and coordinated photoshoots, training sessions, and tablet setup with restaurant partners to fit calendar availability
- Arranged travel services for photographers to meet with restaurant partners and covered all expenses.
Education
BA - Business Administration And Management
New York City College of Technology
New York, NY01.2020
AS - Community Health
Kings Borough Community College
New York01.2018
Skills
- Expert in rich media solutions such as Survey Monkey, Sizmek Ad Suite, Adobe Creative Suite including Adobe photoshop, Illustrator, Indesign, Premier pro, and light room
- Relationship Development
- Strategic Planner
- Collaborative problem solver and team player
- Digital Marketing
- CRM Management
- Analytical Thinking
- Communications management
- Marketing
- Campaign Development
- Campaign Management
Personal Information
Title: ACCOUNT MANAGEMENT
Languages
Spanish
Native or Bilingual
Timeline
Enterprise Scaled Marketing Coordinator
Uber Eats
01.2023 - Current
Enterprise Scaled Partner Associate
Uber Eats
09.2022 - 12.2022
Multilingual Account Coordinator
Uber Eats
01.2018 - 01.2022
BA - Business Administration And Management
New York City College of Technology
AS - Community Health
Kings Borough Community College