MICHELLE ORDONEZ
New York,NY
Summary
Results-driven professional with a proven track record of driving success and delivering impactful outcomes. Marketing Scaled Partner Associate at Uber Eats, successfully managed large-scale processes, securing millions in annual gross bookings and marketing investments. Expert in building and nurturing professional relationships, specializing in optimizing merchant marketing efforts for corporate and franchise-level clients. Strong background in aligning cross-functional teams and automating critical marketing workflows, consistently achieving measurable improvements in customer retention and revenue growth. Thrives in fast-paced environments where innovation and execution are key.
Overview
7
7
years of professional experience
Work History
Enterprise Scaled Marketing Coordinator
Uber Eats
01.2023 - 01.2025
- Built relationships with stakeholders increasing merchant Demand Gen investment from 900k in 2022 to 2.1M in 2023
- Built, launched, and managed all scaled marketing processes, decreasing SLA time to ≤ 5 business days
- Managed contractional and promotional campaigns DocuSign sends to merchants to ensure campaign details before official launch date
- Partnered with cross-functional teams being the voice of stakeholders to effectively navigate internal processes for successful marketing campaign launch.
- Enhanced brand visibility by implementing marketing strategies through paid media such as Pay-per Click ads and sponsored listing campaigns
- Developed visually engaging marketing materials to support product launches and promotions.
- Supported all promotional trafficking needs by scheduling and maintaining placements, rotation of ads on Uber Eats platform throughout lifetime of campaigns
- Managed relationships with partners to remain educated on industry trends such as marketing and ad opportunities
Enterprise Scaled Partner Associate
Uber Eats
02.2022 - 12.2022
- Built and managed end-to-end scaled processes for all incoming Account Access, POS-integration, and net new location requests decreasing SLA time to action by more than half
- Automated onboarding process signing up 500+ net new locations increasing gross booking from $61.9M in 2022 to 69.8M in 2023
- Automated POS and Account Access ingestion processes to ensure bulk upload decreasing action time from 1+ hours to 30 minutes
- Manage contractual and banking documentation via DocuSign for franchise partners
- Collaborated with various teams to update and rectify pricing and contact details on brand accounts, ensuring data accuracy across platform
- Exhibit expertise in WOK and Salesforce procedures to uphold data integrity.
Intake Coordinator
Care Design New York
06.2019 - 09.2019
- Coordinated the intake process for individuals with intellectual and developmental disabilities, ensuring timely and accurate eligibility screenings in accordance with OPWDD and Medicaid guidelines.
- Guided individuals and families through enrollment, including documentation collection, needs assessments, and application support.
- Maintained detailed records in compliance with HIPAA and state regulations, contributing to efficient onboarding and service delivery.
- Provided compassionate, culturally sensitive communication to individuals and families navigating complex healthcare systems.
Multilingual Account Coordinator
Uber Eats
01.2018 - 01.2022
- Successfully on-boarded 1000+ restaurant partners in US and Canada market with total gross bookings exceeding $15.2M USD
- Train new partners and staff with clear and efficient communication on UberEats tools and technologies, securing clients' success
- Created and implemented integration system alongside Multilingual Onboarding Team that manages all escalations needed for Spanish-speaking accounts, improving team efficiency and metrics
- Scheduled and coordinated photoshoots, training sessions, and tablet setup with restaurant partners to fit calendar availability
- Arranged travel services for photographers to meet with restaurant partners and covered all expenses.
Education
BA - Business Administration And Management
New York City College of Technology
New York, NY01.2020
AS - Community Health
Kings Borough Community College
01.2018
Skills
- Relationship Development
- Collaborative problem solver and team player
- Digital Marketing
- CRM Management
- Analytical Thinking
- Communications Management
- Marketing and Advertising
- Marketing Campaign Development and Management
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Enterprise Scaled Marketing Coordinator
Uber Eats
01.2023 - 01.2025
Enterprise Scaled Partner Associate
Uber Eats
02.2022 - 12.2022
Intake Coordinator
Care Design New York
06.2019 - 09.2019
Multilingual Account Coordinator
Uber Eats
01.2018 - 01.2022
AS - Community Health
Kings Borough Community College
BA - Business Administration And Management
New York City College of Technology
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